---
title: "Search terms — travel blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/travel-blanket/search-terms"
last_updated: "2026-07-31T17:15:22.724Z"
locale: en
meta:
  description: "Niche score 46/100 · £43K/yr market · 153K searches/yr · £12.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £43K/yr market · 153K searches/yr · £12.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — travel blanket - Flapen"
---

# **travel blanket**

**Skip it**

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 22Conversion 27Competition 74Returns 83Price range 52Avg price 58Brand share 75Review moat 72Quality gap 28

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****611.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.97**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.01–£24.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£43K**

£43K/yr · 153K searches