---
title: "Traitors Cloak — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/traitors-cloak"
last_updated: "2026-07-31T13:35:14.297Z"
locale: en
meta:
description: "Niche score 47/100 · £109K/yr market · 207K searches/yr · £10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £109K/yr market · 207K searches/yr · £10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Traitors Cloak — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **traitors cloak**
**Skip it**
Soft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 58Competition 59Returns 44Price range 57Avg price 38Brand share 70Review moat 56Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.70–£27.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,245.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£10.61**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£109K**
£109K/yr · 207K searches
**Growth**
**Bad****-75.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, traitors cloak is a £109K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **traitors cloak market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£85K–£106K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#638**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**30%**
- Blues Group16% - GWAWG14% - Proumhang13% - KSVFTB12% - JISRKP8% - Txian7%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -75.5% search growth over the last 90 days.
40K30KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/fashion/traitors-cloak/trend)
## **Top traitors cloak search terms**
- **traitors cloak**164K/yr-78.5%6.3% conv. - **traitors cloak adult**5K/yr-54.5%7.6% conv. - **traitors fancy dress**4K/yr-21.5%1.8% conv. - **traitors cape**6K/yr-55.1%6.3% conv. - **traitors costume**10K/yr-71.0%2.5% conv. - **traitor cloak**6K/yr-79.6%9.1% conv. - **traitors cloaks**3K/yr-76.6%4.8% conv. - **the traitors cloak**4K/yr-85.5%3.3% conv. - **traitors robe**3K/yr-73.3%6.5% conv. - **traitors cloak large**2K/yr-87.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/traitors-cloak/search-terms)
## **Top traitors cloak products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£9K12%£13K16%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GWAWG Traitors Cloak - Dark Green Cloak for Women The Traitors Fancy Dress Cape Gothic Hooded Cloak Perfect for Halloween Cosplay Stage Performance**GWAWG**£6.85**3.4★6 rev](https://www.amazon.co.uk/dp/B0GDXJHYV1) [2**Blues Group Officially Licensed The Traitors Cloak with Hood Unisex Fancy Dress Robe for Adults Size S-M TV Show Costume Cape for Halloween Cosplay & Parties**Blues Group**£27.42**4.4★76 rev](https://www.amazon.co.uk/dp/B0FM8SMTYN) [3**Green Cloak Golden Velvet Fabric 150 Cm Suitable for Both Men and Womens Vampire Costumes Halloween Devil Cloak can be Used in Event Performances Parties and Festivals**KSVFTB**£10.66**3.8★15 rev](https://www.amazon.co.uk/dp/B0FCSHB22J) [4**Labellevie Unisex Hooded Cloak Cape Velvet Costume Party Halloween Cosplay Small Green**Proumhang**£8.21**4.3★9,386 rev](https://www.amazon.co.uk/dp/B06XBZY28F) [5**1 Piece 150 cm Green Cape Elegant Green Cloak for Various Occasions Premium Cloak with Generous Length and Vibrant Green Color Suitable for Carnival Cosplay Accessories Mysterious Cosplay**JISRKP**£9.47**0.0★0 rev](https://www.amazon.co.uk/dp/B0G48VPSPP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Cloak Traitors Cloak 140 cm Black Hooded Cloak Costumes for World Book Day Elegant Satin Cape for Various Occasions Perfect for World Book Day Costumes and Theatrical Performances**QminTouyzs**£7.14**4 rev4mo ago](https://www.amazon.co.uk/dp/B0G51TRFLJ) [**Medieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)**FJKVKDT**£15.92**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GS8SX4D1) [**ToqoGeri Green Cloak Golden Velvet Fabric 150 Cm Suitable for Both Men and Womens Vampire Costumes Halloween Devil Cloak can be Used in Event Performances Parties and Festivals**ToqoGeri**£6.71**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GKVKVFD3) [**ToqoGeri Black Cloak 170cm Long Traitors Cloak Black Hooded Cloak Costumes for Halloween World Book Day Perfect for World Book Day Costumes and Theatrical Performances**ToqoGeri**£5.70**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GKTYN525) [**ToqoGeri 170CM Halloween Hooded Cloak Unisex Black Cape with Hood Full Length Black Cloak for Adult Halloween Carnival Easter**ToqoGeri**£6.07**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GKSRTL5R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Medieval Hooded Vest Men Sleeveless Cloak Renaissance Tabard Sleeveless Tunic Viking Costume Halloween Assassin Cosplay Gothic Pirate Outfit for LARP Festival (Burgundy L)**FJKVKDT**£15.92**3.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GS8SX4D1) [**ToqoGeri Green Cloak Golden Velvet Fabric 150 Cm Suitable for Both Men and Womens Vampire Costumes Halloween Devil Cloak can be Used in Event Performances Parties and Festivals**ToqoGeri**£6.71**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GKVKVFD3) [**ToqoGeri 170CM Halloween Hooded Cloak Unisex Black Cape with Hood Full Length Black Cloak for Adult Halloween Carnival Easter**ToqoGeri**£6.07**1.8★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GKSRTL5R) [**GRACEART Shawl Scarf Hood Sash Cowl Medieval Wizard Mage Costume Wrap Cloak With Brooch Pin (Army Green)**GRACEART**£16.63**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0B1P4VG36) [**GWAWG Traitors Cloak - Dark Green Cloak for Women The Traitors Fancy Dress Cape Gothic Hooded Cloak Perfect for Halloween Cosplay Stage Performance**GWAWG**£6.85**3.4★**▲ 888%**](https://www.amazon.co.uk/dp/B0GDXJHYV1)
**~~View all trending →~~**
## **What buyers say about traitors cloak**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Material Quality**20%
*“Great cloak, my son used on book day, material felt pretty good quality”*
**Size-Overall**19%
*“Perfect fit”*
**Value For Money**17%
*“Good value for money”*
**Quality-Overall**16%
*“Excellent quality product”*
**Color**8%
*“The colour is probably the best thing about it”*
**Shape/Style**4%
*“When the hood is up it definitely has that mysterious cloak look that works well for photos or fancy dress events”*
**Advertised Vs Actual Product**2%
*“Description is accurate”*
**Weight Light**2%
*“Fabric is quite light”*
**Fun/Entertainment Experience**2%
*“Great fun product”*
**Design-Overall**1%
*“+ Versatile design works for many characters like vampires or warlocks”*
### **What buyers complain about **
**Material Quality**23%
*“Cheap nasty material”*
**Size-Overall**23%
*“Not very big”*
**Quality-Overall**12%
*“Cheap looking”*
**Advertised Vs Actual Product**12%
*“Not at all like the image shown”*
**Value For Money**6%
*“however its quite expensive for what it is”*
**Comfort-Overall**4%
*“Absolutely horrible to wear and hangs badly”*
**Thickness**3%
*“So thin you can see through it”*
**Color**2%
*“colour too pale for traitors”*
**Wrinkles**2%
*“requires some prep work to get the wrinkles out”*
### **Top return reasons **
**Size-Overall**39%
**Quality-Overall**23%
**Material Quality**8%
**Thin**8%
**Color**5%
**Advertised Vs Actual Product**5%
**Length**3%
**Value For Money**2%
**Functionality-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is traitors cloak profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 30 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -75.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the traitors cloak niche?**
- 19 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in traitors cloak?**
- Top complaints mined from reviews: Material Quality, Size-Overall, Quality-Overall. The return rate is 3.5%.
- **What does it cost to enter the traitors cloak niche?**
- Listings span £5.70–£27.42; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.
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