---
title: "Towel Robe — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/towel-robe"
last_updated: "2026-07-31T11:25:28.562Z"
locale: en
meta:
description: "Niche score 49/100 · £98K/yr market · 471K searches/yr · £18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £98K/yr market · 471K searches/yr · £18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Towel Robe — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **towel robe**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 24Growth 17Conversion 14Competition 75Returns 74Price range 67Avg price 84Brand share 55Review moat 50Quality gap 76
**Avg price**
**Great****£18.52**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£7.82–£29.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,527.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£98K**
£98K/yr · 471K searches
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, towel robe is a £98K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **towel robe market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£74K–£93K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **68%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**24%**
- Umbrella Outdoors23% - Graphic Impact22% - Star and Stripes13% - CICK8% - Amazon Essentials6% - Daisy Dreamer4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/towel-robe/trend)
## **Top towel robe search terms**
- **towel robe**66K/yr+2.2%0.4% conv. - **towelling bath robes for women**84K/yr-27.4%0.4% conv. - **terry towelling dressing gown**44K/yr-19.1%0.6% conv. - **towelling robe**31K/yr+1.4%0.5% conv. - **towel robe women**28K/yr+2.8%0.5% conv. - **toweling bath robes womens**27K/yr-24.4%0.3% conv. - **towel bathrobe**20K/yr-6.1%0.2% conv. - **towelling robes**23K/yr-16.1%0.3% conv. - **white dressing gown**16K/yr-3.6%0.4% conv. - **towelling dressing gown**25K/yr-23.5%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/towel-robe/search-terms)
## **Top towel robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe**Graphic Impact**£23.44**4.1★382 rev](https://www.amazon.co.uk/dp/B08H26CRL6) [2**CICK Towelling Bath Robe Premium Quality Bathrobes for Women Highly Absorbent 100% Cotton Shawl Design for Men & Women for Loungewear White SM**CICK**£22.69**4.3★685 rev](https://www.amazon.co.uk/dp/B09B5JF1Y1) [3**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha XL Regular Regular White)**Umbrella Outdoors**£16.56**4.2★351 rev](https://www.amazon.co.uk/dp/B0DPSS3BQD) [4**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular White)**Umbrella Outdoors**£16.60**4.2★351 rev](https://www.amazon.co.uk/dp/B0DL4R3QTP) [5**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha S Regular Regular White)**Umbrella Outdoors**£16.04**4.2★351 rev](https://www.amazon.co.uk/dp/B0DL4RNJ3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)**BURAKH**£7.82**20 rev1mo ago](https://www.amazon.co.uk/dp/B0H3LRMH5R) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Pink)**Umbrella Outdoors**£19.05**351 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ87RXFQ) [**Unisex Egyptian Cotton Bath Robe 100% Luxury Terry Towelling Dressing Gown Soft Hooded or Shawl Neck Loungewear Housecoat for Men Women- Hooded Fuchsia**Generic**£16.37**61 rev10mo ago](https://www.amazon.co.uk/dp/B0FRNGDK7S) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)**Umbrella Outdoors**£17.46**351 rev1y ago](https://www.amazon.co.uk/dp/B0F5YKWMSZ) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha L Regular Regular Grey)**Umbrella Outdoors**£18.36**351 rev1y ago](https://www.amazon.co.uk/dp/B0F5Z5ZZBV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)**BURAKH**£7.82**4.5★**▲ 90%**](https://www.amazon.co.uk/dp/B0H3LRMH5R) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Pink)**Umbrella Outdoors**£19.05**4.2★**▲ 89%**](https://www.amazon.co.uk/dp/B0GZ87RXFQ) [**kraftd Unisex Robes 100% Cotton Terry Towelling Hooded Bathrobe Dressing Gowns Spa Hotel Bath Robe with Pockets & Belt for Men & Women**kraftd**£16.08**3.9★**▲ 76%**](https://www.amazon.co.uk/dp/B0CJM5BF3Y) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)**Umbrella Outdoors**£17.46**4.2★**▲ 56%**](https://www.amazon.co.uk/dp/B0F5YKWMSZ) [**Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe**Graphic Impact**£23.57**4.1★**▲ 53%**](https://www.amazon.co.uk/dp/B08H28TG6T)
**~~View all trending →~~**
## **What buyers say about towel robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality for the money, and very soft and fluffy”*
**Value For Money**13%
*“Excellent value”*
**Size-Overall**8%
*“Fits perfectly”*
**Advertised Vs Actual Product**7%
*“exactly as described”*
**Warmth**5%
*“Its warm without being too heavy”*
**Soft Feel**5%
*“Lovely soft fabric”*
**Weight Light**4%
*“Lightweight”*
**Material Quality**4%
*“Decent quality, thick terry towelling material, looks more high end than I expected for the price point”*
**Washability**3%
*“came out of the wash fine”*
**Comfort-Overall**3%
*“Very comfortable”*
### **What buyers complain about **
**Size-Overall**30%
*“It was a very tight fit”*
**Quality-Overall**13%
*“Poor quality”*
**Material Quality**7%
*“Poor quality cotton”*
**Hard Feel**5%
*“The fabric is rough”*
**Absorbency**4%
*“Not very absorbent”*
**Thickness**4%
*“Not that thick”*
**Durability**3%
*“it is falling a part”*
**Stitch/Finish/Polish**3%
*“Very poor stitching”*
**Color**2%
*“in blue also not good quality”*
**Hip Fit**2%
*“not ideal if you have hips as it doesn't quite wrap round far enough”*
### **Top return reasons **
**Size-Overall**54%
**Quality-Overall**14%
**Material Quality**4%
**Thin**4%
**Arm Fit**3%
**Length**3%
**Color**3%
**Sleeve Fit**3%
**Waist Fit**1%
**Knot/Thread Quality**1%
## **Common questions**
- **Is towel robe profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the towel robe niche?**
- 18 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in towel robe?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.1%.
- **When does demand for towel robe peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the towel robe niche?**
- Listings span £7.82–£29.63; the average listing price is £18.52 (sweet spot $15–$100). The average incumbent carries 1,528 reviews — the moat a new listing must climb.
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