---
title: "Search terms — toilet roll 24 - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/toilet-roll-24/search-terms"
last_updated: "2026-07-31T16:26:32.113Z"
locale: en
meta:
  description: "Niche score 57/100 · £229K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £229K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toilet roll 24 - Flapen"
---

# **toilet roll 24**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 53Conversion 41Competition 95Returns 99Price range 57Avg price 39Brand share 11Review moat 17Quality gap 72

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£1.45–£32.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+24.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£229K**

£229K/yr · 660K searches

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.71**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****19,100.32**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand