---
title: "Toilet Roll 24 — £229K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/toilet-roll-24"
last_updated: "2026-07-31T11:38:56.959Z"
locale: en
meta:
description: "Niche score 57/100 · £229K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £229K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Roll 24 — £229K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet roll 24**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 53Conversion 41Competition 95Returns 99Price range 57Avg price 39Brand share 11Review moat 17Quality gap 72
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.45–£32.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£229K**
£229K/yr · 660K searches
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****19,100.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toilet roll 24 is a £229K/yr Amazon United Kingdom market (660K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet roll 24 market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£268K–£321K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 43%
**Open market**
**4%**
- Amazon Essentials77% - Andrex12% - by Amazon4% - Lemef2% - YESNO1% - SINOPHANT1% - Open — no brand owns it (11 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/toilet-roll-24/trend)
## **Top toilet roll 24 search terms**
- **amazon essentials**187K/yr+84.8%0.2% conv. - **amazon essentials womens clothing**213K/yr+10.2%0.1% conv. - **amazon essentials mens clothing**89K/yr-5.9%0.1% conv. - **andrex mega toilet rolls**36K/yr-33.7%18.7% conv. - **amazon essentials women**23K/yr+87.1%0.0% conv. - **amazon essentials men**8K/yr+52.3%0.0% conv. - **amazon essentials mens**8K/yr+45.1%0.0% conv. - **andrex mega rolls**9K/yr-3.7%13.1% conv. - **mega toilet rolls**9K/yr-14.8%11.8% conv. - **amazon clothes**11K/yr-11.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/toilet-roll-24/search-terms)
## **Top toilet roll 24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£5K4%£9K6%£14K8%£18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Andrex Complete Clean Toilet Roll - 12 Mega Toilet Rolls (=18 Standard Toilet Rolls) 3-Ply Bulk Buy Now Even Softer FSC Certified Endorsed as a Which? Best Buy**Andrex**£6.70**4.7★2,722 rev](https://www.amazon.co.uk/dp/B0D6NNYW16) [2**Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Dark Navy 36W**Amazon Essentials**£12.67**4.3★40,442 rev](https://www.amazon.co.uk/dp/B01JQTB8AQ) [3**Amazon Essentials Mens Active Performance Tech Running Gym T-Shirt (Available in Big & Tall) Pack of 2 Navy Blue L**Amazon Essentials**£8.46**4.4★12,405 rev](https://www.amazon.co.uk/dp/B07MY3M4F3) [4**Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Rich Burgundy XL**Amazon Essentials**£5.15**4.2★5,286 rev](https://www.amazon.co.uk/dp/B096YQWWZN) [5**Andrex 3-Ply Toilet Roll 24 Mega Rolls FSC Certified Soft Tissue**Andrex**£13.77**4.7★2,722 rev](https://www.amazon.co.uk/dp/B0F2TWC4LW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Our Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll**by Amazon**£4.95**1,384 rev7mo ago](https://www.amazon.co.uk/dp/B0FH76MH6Y) [**Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll**by Amazon**£2.06**714 rev8mo ago](https://www.amazon.co.uk/dp/B0FH746LPQ) [**Andrex 3-Ply Toilet Roll 24 Mega Rolls FSC Certified Soft Tissue**Andrex**£13.77**2,722 rev1y ago](https://www.amazon.co.uk/dp/B0F2TWC4LW) [**Andrex Complete Clean Toilet Roll - 12 Mega Toilet Rolls (=18 Standard Toilet Rolls) 3-Ply Bulk Buy Now Even Softer FSC Certified Endorsed as a Which? Best Buy**Andrex**£6.70**2,722 rev2y ago](https://www.amazon.co.uk/dp/B0D6NNYW16) [**Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Blue White Petal M**Amazon Essentials**£10.62**3,689 rev2y ago](https://www.amazon.co.uk/dp/B082ZTCFJS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White L**Amazon Essentials**£8.89**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B07757Y3KJ) [**Amazon Essentials Mens Regular-Fit Vest Black XXL**Amazon Essentials**£3.17**4.2★**▲ 85%**](https://www.amazon.co.uk/dp/B07HJ8V63V) [**Amazon Essentials Womens Casual Strappy Sandal Tan 5 UK**Amazon Essentials**£12.83**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B07FRBC2V1) [**Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Navy M**Amazon Essentials**£8.82**4.0★**▲ 84%**](https://www.amazon.co.uk/dp/B01IXFPJM2) [**Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Rich Burgundy XL**Amazon Essentials**£5.15**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B096YQWWZN)
**~~View all trending →~~**
## **What buyers say about toilet roll 24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Excellent value for money”*
**Quality-Overall**21%
*“Great quality and great discount”*
**Soft Feel**9%
*“Amazingly soft”*
**Size-Overall**6%
*“Lovely fit exactly as its advertised”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**4%
*“Its comfortable”*
**Thickness**3%
*“The sheets are thick”*
**Durability**2%
*“Last a long time and good quality”*
**Strength**1%
*“Very strong”*
**Absorbency**1%
*“Very absorbent”*
### **What buyers complain about **
**Size-Overall**21%
*“Small made”*
**Quality-Overall**15%
*“Low quality”*
**Value For Money**11%
*“a little expensive”*
**Thickness**9%
*“It's quite thick”*
**Hard Feel**6%
*“Not soft”*
**Advertised Vs Actual Product**2%
*“Totally misleading”*
**Durability**2%
*“Then bits would fall of”*
**Material Quality**2%
*“Poor material”*
**Smell**1%
*“No scent,”*
**Shrinkage Resistance**1%
*“They've shrunk”*
### **Top return reasons **
**Size-Overall**36%
**Material Quality**7%
**Length**6%
**Transparency**6%
**Quality-Overall**6%
**Thin**6%
**Color**3%
**Gap/Hole**3%
**Value For Money**2%
**Waist Fit**2%
## **Common questions**
- **Is toilet roll 24 profitable to sell on Amazon United Kingdom?**
- The niche generates £229K/yr across 130 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the toilet roll 24 niche?**
- 17 brands and 121 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in toilet roll 24?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for toilet roll 24 peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the toilet roll 24 niche?**
- Listings span £1.45–£32.92; the average listing price is £10.71 (sweet spot $15–$100). The average incumbent carries 19,100 reviews — the moat a new listing must climb.
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