---
title: "Tie — £278K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/tie"
last_updated: "2026-07-31T11:19:51.165Z"
locale: en
meta:
description: "Niche score 48/100 · £278K/yr market · 994K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £278K/yr market · 994K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tie — £278K/yr Amazon UK Niche (2026) - Flapen"
---
# **tie**
**Skip it**
Pricing outside the sweet spot ($7.64 avg) — this niche doesn't clear our bar today.
Market size 50Growth 63Conversion 46Competition 78Returns 46Price range 41Avg price 21Brand share 26Review moat 34Quality gap 30
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+41.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£278K**
£278K/yr · 994K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****£3.09–£23.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,137**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.64**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tie is a £278K/yr Amazon United Kingdom market (994K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tie market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£229K–£306K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**14 **—flat
**Sellers**
**21**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**9%**
- HISDERN68% - Enlision13% - Barry.Wang3% - RBOCOTT2% - JEMYGINS2% - URAQT2% - Open — no brand owns it (8 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.6% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/tie/trend)
## **Top tie search terms**
- **tie**260K/yr+30.9%0.4% conv. - **ties for men**191K/yr+26.3%0.5% conv. - **mens ties**114K/yr+15.2%0.7% conv. - **blue tie**52K/yr+87.0%2.1% conv. - **mens tie**53K/yr+43.5%0.8% conv. - **ties**51K/yr+32.5%0.4% conv. - **tie and pocket square set**40K/yr+81.9%0.4% conv. - **light blue tie**26K/yr+163.7%3.2% conv. - **navy tie**31K/yr+66.7%1.1% conv. - **mens ties uk**33K/yr+5.1%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/tie/search-terms)
## **Top tie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8K6%£17K9%£25K12%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Enlision Mens Slim Tie Checked Silk Ties for Men Classic Navy Blue Neckties for Formal Wedding Business 6cm**Enlision**£5.71**4.6★734 rev](https://www.amazon.co.uk/dp/B0BKL77WRG) [2**HISDERN Navy Blue Ties for Men Wedding Tie and Pocket Square Set Elegant Floral Tie Silk Necktie & Handkerchief Sets Party Business**HISDERN**£6.73**4.6★4,228 rev](https://www.amazon.co.uk/dp/B010FMP9D0) [3**HISDERN Navy Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)**HISDERN**£5.05**4.6★4,529 rev](https://www.amazon.co.uk/dp/B0B8J2HQ3H) [4**HISDERN Mens Light Blue Ties Set 3.4 Tie and Pocket Square with Clip Gents Solid Color Necktie Hankerchief Wedding Business Formal Classic Neckties Sets for Men**HISDERN**£7.53**4.6★1,678 rev](https://www.amazon.co.uk/dp/B0D3GYXK45) [5**HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)**HISDERN**£4.96**4.5★1,128 rev](https://www.amazon.co.uk/dp/B0DFY4XGRQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)**HISDERN**£4.96**1,128 rev1y ago](https://www.amazon.co.uk/dp/B0DFY4XGRQ) [**HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)**HISDERN**£5.00**1,128 rev1y ago](https://www.amazon.co.uk/dp/B0DFY35YSQ) [**HISDERN Tie for Men Haze Blue Tie and Pocket Square Set Classic Neck Ties for Wedding Party Business Work Neckties**HISDERN**£6.61**9,794 rev2y ago](https://www.amazon.co.uk/dp/B0D6Y272V8) [**URAQT Men Ties Classic Mens Solid Satin Neck Tie Premium Pure Color Necktie for Men Formal Black Ties for Men Business Wedding Party Work Tie 8cm Royal Blue**URAQT**£3.19**4,052 rev2y ago](https://www.amazon.co.uk/dp/B0D6G2G64G) [**HISDERN Mens Light Blue Ties Set 3.4 Tie and Pocket Square with Clip Gents Solid Color Necktie Hankerchief Wedding Business Formal Classic Neckties Sets for Men**HISDERN**£7.53**1,678 rev2y ago](https://www.amazon.co.uk/dp/B0D3GYXK45)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HISDERN Violet Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)**HISDERN**£4.80**4.6★**▲ 78%**](https://www.amazon.co.uk/dp/B0B8HY7DMY) [**HISDERN Burgundy Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)**HISDERN**£4.97**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0B8J37K8C) [**HISDERN Royal Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)**HISDERN**£4.72**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0B8J1HHVS) [**HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)**HISDERN**£4.96**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0DFY4XGRQ) [**HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)**HISDERN**£5.00**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B0DFY35YSQ)
**~~View all trending →~~**
## **What buyers say about tie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“The quality of the product is exactly as it looks as advertised”*
**Value For Money**19%
*“Good Value”*
**Color**11%
*“Great colour”*
**Advertised Vs Actual Product**9%
*“Accurate description”*
**Design-Overall**4%
*“Design”*
**Shape/Style**3%
*“Lovely tie & square”*
**Soft Feel**3%
*“Gorgeous Soft Chiffon Scarf”*
**Material Quality**2%
*“Nice material”*
**Size-Overall**2%
*“Fit”*
**Stitch/Finish/Polish**1%
*“Lovely tie and pocket square pattern really striking and stands out”*
### **What buyers complain about **
**Stitch/Finish/Polish**25%
*“Very poor stitching and quality, used only 2 times and the stitching came off”*
**Shape/Style**10%
*“Not these slim ones”*
**Wrinkles**10%
*“All wrinkled”*
**Brightness/Shine/Glow**10%
*“Far too shiny to use”*
**Material Quality**10%
*“Cheap synthetic satin material”*
**Pockets/Compartments**10%
*“no pocket square in the box”*
**Weight Light**3%
*“Slightly lighter than the picture colour”*
**Length**3%
*“My only problem is how long it is”*
### **Top return reasons **
**Color**60%
**Size-Overall**11%
**Thin**4%
**Quality-Overall**4%
**Material Quality**3%
**Width**3%
**Brightness/Shine/Glow**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Length**1%
## **Common questions**
- **Is tie profitable to sell on Amazon United Kingdom?**
- The niche generates £278K/yr across 55 tracked products. 90-day search growth is +41.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tie niche?**
- 14 brands and 21 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in tie?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Shape/Style, Wrinkles. The return rate is 3.3%.
- **When does demand for tie peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the tie niche?**
- Listings span £3.09–£23.12; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 3,137 reviews — the moat a new listing must climb.
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