---
title: "Thongs for Women — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/thongs-for-women"
last_updated: "2026-07-31T17:18:02.400Z"
locale: en
meta:
description: "Niche score 45/100 · £147K/yr market · 1.2M searches/yr · £9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £147K/yr market · 1.2M searches/yr · £9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thongs for Women — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **thongs for women**
**Skip it**
Prices mostly outside the sweet spot ($4.76–$15.95) — this niche doesn't clear our bar today.
Market size 32Growth 37Conversion 16Competition 58Returns 100Price range 8Avg price 31Brand share 35Review moat 28Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£147K**
£147K/yr · 1.2M searches
**Avg price**
**Okay****£9.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,654.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£4.76–£15.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thongs for women is a £147K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thongs for women market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£122K–£146K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**11%**
- FINETOO48% - BeReady12% - COLOROSES11% - VOENXE8% - ohyeahlady6% - flintronic5% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/thongs-for-women/trend)
## **Top thongs for women search terms**
- **thongs for women**256K/yr+5.2%0.9% conv. - **thongs**221K/yr+11.6%0.8% conv. - **thong**170K/yr+3.5%0.3% conv. - **womens thongs**75K/yr+8.0%0.9% conv. - **seamless thongs for women**46K/yr+79.3%0.8% conv. - **cotton thongs for women**49K/yr+17.3%0.8% conv. - **g string thongs for women**62K/yr+3.1%0.2% conv. - **womens thongs multipack**28K/yr+30.6%1.3% conv. - **cotton thongs**27K/yr+3.7%0.9% conv. - **womens g-strings thongs & tangas**32K/yr+15.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/thongs-for-women/search-terms)
## **Top thongs for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£59K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FINETOO Pack of 10 Cotton Thong Womens Sexy Lingerie Briefs Tanga Hipster Underpants Thongs Set Underwear Comfortable Women Multicoloured S-XL A-10 M**FINETOO**£12.57**4.6★5,209 rev](https://www.amazon.co.uk/dp/B09Y884JMM) [2**FINETOO 6 Pack Seamless Thongs for Women Breathable Tangas Underwear No Show Strings Comfortable Thongs Panties Invisible Hipster XS-XL**FINETOO**£11.14**4.3★712 rev](https://www.amazon.co.uk/dp/B09BMPB65N) [3**FINETOO Pack of 5 Thong Womens Cotton with Low Waist Sports Waistband Thongs Underpants Women Colourful Stripes Multipack S-XL**FINETOO**£10.15**4.4★1,248 rev](https://www.amazon.co.uk/dp/B0BYYVYVYP) [4**flintronic 6 Pack Seamless Women Thong Underwear Sexy Ladies Panties Comfortable Quality**flintronic**£5.57**4.0★468 rev](https://www.amazon.co.uk/dp/B0DKSY37NV) [5**FINETOO 6-Pack String Thongs Ladies Tummy Control Thongs Set Breathable Thong Women Underpants High Waist Underwear Soft Panties Multipack S-XL**FINETOO**£12.81**4.2★4,863 rev](https://www.amazon.co.uk/dp/B09GKD8XB3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Risipu 6 Pack Seamless G-String Thongs for Women Breathable Underwear Low Rise T-back Panties Comfortable Stretch Sexy (UK Alpha S Regular Regular Black)**Risipu**£7.39**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FV7Z9KYM) [**ALL OF SHE Lace Thongs for Women Sexy Breathable Lace Thong Panties 6 Pack Womens Lingerie Underwear Set Soft & Seamless Design Size M**ALL OF SHE**£9.45**253 rev1y ago](https://www.amazon.co.uk/dp/B0FDWSZKL2) [**3 Pack Lace Bow Thongs Women Sexy Panties Low Waist Panties (Medium)**Telooco**£4.76**119 rev1y ago](https://www.amazon.co.uk/dp/B0DXQ4W8S1) [**flintronic 6 Pack Seamless Women Thong Underwear Sexy Ladies Panties Comfortable Quality**flintronic**£5.57**468 rev1y ago](https://www.amazon.co.uk/dp/B0DKSY37NV) [**ohyeahlady Women Adjustable Lace Tangas Knickers Soft Stretchy Hollow Out Thongs Hipster Panties Plus Size Smooth Underwear Pink Knickers Size 10**ohyeahlady**£5.80**74 rev2y ago](https://www.amazon.co.uk/dp/B0BT9RF39R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BeReady Cotton Thongs for Women - Sexy Tangas Panties - Comfortable 6er Pack S-XL S**BeReady**£11.42**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0C1FY17V2) [**ohyeahlady Women Adjustable Lace Tangas Knickers Soft Stretchy Hollow Out Thongs Hipster Panties Plus Size Smooth Underwear Pink Knickers Size 10**ohyeahlady**£5.80**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0BT9RF39R) [**ohyeahlady Womens Sexy Thong Naughty Lace Underwear Stretchy Low Rise Knickers Ladies Panties Hipster Bikini Briefs Black UK 8-10**ohyeahlady**£6.37**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B0BK95ZGNZ) [**FINETOO Pack of 10 Cotton Thong Womens Sexy Lingerie Briefs Tanga Hipster Underpants Thongs Set Underwear Comfortable Women Multicoloured S-XL A-10 M**FINETOO**£12.57**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B09Y884JMM) [**Risipu 6 Pack Seamless G-String Thongs for Women Breathable Underwear Low Rise T-back Panties Comfortable Stretch Sexy (UK Alpha S Regular Regular Black)**Risipu**£7.39**3.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0FV7Z9KYM)
**~~View all trending →~~**
## **What buyers say about thongs for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Very comfortable and arrived on time”*
**Quality-Overall**19%
*“Best quality pants bought for the price”*
**Size-Overall**15%
*“Great thongs fit perfect so comfortable super soft will definitely be buying more”*
**Value For Money**11%
*“Underwear is okay for the price if you dont mind it being messed around with”*
**Soft Feel**10%
*“I feel cool thong”*
**Color**3%
*“Love all the colours xxx”*
**Stretchability/Expandability/Elasticity**2%
*“The elastic and fabric seem to be good quality and they've become my go to daily underwear”*
**Advertised Vs Actual Product**1%
*“They are as shown”*
**Ease Of Use**1%
*“Simple and Comfortable”*
**Washability**1%
*“Great value not worn yet unsure how they wash”*
### **What buyers complain about **
**Quality-Overall**26%
*“Cheap and poor quality product”*
**Material Quality**17%
*“They fabric is very cheap”*
**Size-Overall**13%
*“sizing is far from accurate”*
**Stretchability/Expandability/Elasticity**8%
*“Small size some of the knickers don't have much stretch if at all”*
**Gap/Hole**8%
*“Arrived with a hole”*
**Color**7%
*“The only criticism I have is that you can't buy a multi set of just white, like you can in the nude & black”*
**Thickness**3%
*“not as thick as I would have thought either”*
**Comfort-Overall**3%
*“not big enough for comfort”*
**Stitch/Finish/Polish**3%
*“The inside of the knickers will fall off after one wash as its just glued and not sewn”*
**Advertised Vs Actual Product**2%
*“Misleading”*
## **Common questions**
- **Is thongs for women profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the thongs for women niche?**
- 13 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in thongs for women?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.0%.
- **When does demand for thongs for women peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the thongs for women niche?**
- Listings span £4.76–£15.95; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 3,655 reviews — the moat a new listing must climb.
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