---
title: "Thinking of You Gifts — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/thinking-of-you-gifts"
last_updated: "2026-07-31T13:29:52.282Z"
locale: en
meta:
description: "Niche score 53/100 · £102K/yr market · 233K searches/yr · £8.49 avg price. Soft demand (-18.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £102K/yr market · 233K searches/yr · £8.49 avg price. Soft demand (-18.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thinking of You Gifts — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **thinking of you gifts**
**Worth a look**
Shows low returns (0.3%), but soft demand (-18.8% this quarter) keeps it on the watch list.
Market size 25Growth 16Conversion 60Competition 80Returns 99Price range 46Avg price 24Brand share 88Review moat 72Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****603.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.47–£25.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£102K**
£102K/yr · 233K searches
**Avg price**
**Bad****£8.49**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, thinking of you gifts is a £102K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thinking of you gifts market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**47%**
Top 20: 87%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**48%**
- East of India16% - Drazik11% - Pddenality8% - Yalucky7% - Mermaid Mary's5% - HBJSP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/thinking-of-you-gifts/trend)
## **Top thinking of you gifts search terms**
- **thinking of you gifts**152K/yr-24.7%2.9% conv. - **thinking of you gifts for women**36K/yr-5.1%2.6% conv. - **thinking of you**26K/yr-17.0%2.3% conv. - **thinking of you gift**13K/yr+5.1%3.0% conv. - **sending hugs gifts for women**7K/yr+3.6%2.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/thinking-of-you-gifts/search-terms)
## **Top thinking of you gifts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**East of India Porcelain Matchbox Angel Those We Love Dont Disappear Sentimental Words Family Keepsake Gift Porcelain Keepsake Thinking of You Gift**East of India**£5.41**4.4★158 rev](https://www.amazon.co.uk/dp/B0BFBTHTRP) [2**Pddenality Sunflower Emotional Support Gift Crochet Flowers Funny Emotional Support Plant Gift Crochet Plants Handmade Gifts with a Big Smile for Friends and Couples Table Decoration**Pddenality**£7.31**4.8★31 rev](https://www.amazon.co.uk/dp/B0FDKRHJ7M) [3**Inspirational Gifts for Women Friends Emotional Support Positive Crochet Flower Get Well Gift for Her Valentines Christmas Birthday Small Gifts for Women Colleague Girlfriend Cute Room Home Decor**Yalucky**£9.73**4.7★210 rev](https://www.amazon.co.uk/dp/B0GFD9BV36) [4**East of India Thinking of You Porcelain Mini Matchbox | Small Gift for a Loved One | Mailbox Gift**East of India**£5.16**4.3★109 rev](https://www.amazon.co.uk/dp/B08T7PVWGP) [5**Drazik Sending Hugs Pamper Gifts for Women Birthday Hug in a Box Care Package for Her with Pocket Hug Token Relaxation Bath Gifts Set Thinking of You Get Well Soon Gift for Women Best Friend Bestie**Drazik**£14.89**4.5★62 rev](https://www.amazon.co.uk/dp/B0FSZQCTYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)**Perfect Message**£3.46**14 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4NTVXP) [**No Words Just Hugs Candle Thinking of You Gifts for Women & Men Sympathy Gift for Loss of Loved One Bereavement Gifts & Memorial Candle Soothing Lavender Sympathy Candles to Send a Hug and Comfort**HELQIBR**£7.53**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GM1QN7LM) [**Inspirational Gifts for Women Friends Emotional Support Positive Crochet Flower Get Well Gift for Her Valentines Christmas Birthday Small Gifts for Women Colleague Girlfriend Cute Room Home Decor**Yalucky**£9.73**210 rev6mo ago](https://www.amazon.co.uk/dp/B0GFD9BV36) [**Drazik Sending Hugs Gifts for Women Hug in a Box Pamper Gift for Her Thinking of You Self Care Spa Bath Set Get Well Soon Hamper Feel Better Present for Friend Sister Mum or Coworker**Drazik**£16.80**38 rev7mo ago](https://www.amazon.co.uk/dp/B0GCCML6V7) [**Crochet Heart Flower No Words Just Hugs Handmade Crochet Plushie Plant - Sympathy Comfort Gift Encouragement Present Thinking of You Gift**VELENTI**£8.41**2,242 rev8mo ago](https://www.amazon.co.uk/dp/B0G23DWBFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)**Perfect Message**£3.46**4.5★**▲ 306%**](https://www.amazon.co.uk/dp/B0GZ4NTVXP) [**Drazik Sending Hugs Gifts for Women Hug in a Box Pamper Gift for Her Thinking of You Self Care Spa Bath Set Get Well Soon Hamper Feel Better Present for Friend Sister Mum or Coworker**Drazik**£16.80**4.9★**▲ 303%**](https://www.amazon.co.uk/dp/B0GCCML6V7) [**Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts**Jeasona**£7.59**4.7★**▲ 283%**](https://www.amazon.co.uk/dp/B07C1XPLQQ) [**No Words Just Hugs Candle Thinking of You Gifts for Women & Men Sympathy Gift for Loss of Loved One Bereavement Gifts & Memorial Candle Soothing Lavender Sympathy Candles to Send a Hug and Comfort**HELQIBR**£7.53**4.6★**▲ 283%**](https://www.amazon.co.uk/dp/B0GM1QN7LM) [**Inspirational Gifts for Women Friends Emotional Support Positive Crochet Flower Get Well Gift for Her Valentines Christmas Birthday Small Gifts for Women Colleague Girlfriend Cute Room Home Decor**Yalucky**£9.73**4.7★**▲ 242%**](https://www.amazon.co.uk/dp/B0GFD9BV36)
**~~View all trending →~~**
## **What buyers say about thinking of you gifts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**55%
*“Cute gift”*
**Quality-Overall**15%
*“yet quality products with a lovely fragrance”*
**Value For Money**8%
*“Well worth the money”*
**Smell**3%
*“Smells lovely”*
**Advertised Vs Actual Product**3%
*“just what I was looking for”*
**Color**3%
*“Cute and colourful gift”*
**Comfort-Overall**2%
*“comfortable”*
**Pockets/Compartments**2%
*“Cute little pocket keyring”*
**Soft Feel**1%
*“Soft, cosy, well made”*
**Chain/Key Quality**1%
*“perfect key chain”*
### **What buyers complain about **
**Size-Overall**38%
*“This is one of their smaller sets”*
**Quality-Overall**12%
*“Very poor quality”*
**Durability**12%
*“It fell apart within a couple weeks. its only held together with little loops of thread”*
**Value For Money**7%
*“Not worth the money”*
**Pockets/Compartments**3%
*“Pocket hug is very tiny”*
**Stitch/Finish/Polish**3%
*“the arms, legs and head are sewn on so badly that one slight tug and they all fall off”*
**Color**3%
*“albeit slightly less bright in colour”*
**Advertised Vs Actual Product**1%
*“nothing about the presentation says premium”*
**Functionality-Overall**1%
*“I don't feel it works with me”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**13%
**Advertised Vs Actual Product**8%
**Gifting Purpose**8%
**Value For Money**6%
**Adhesion/Stickiness**2%
**Stitch/Finish/Polish**2%
**Color**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
## **Common questions**
- **Is thinking of you gifts profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 45 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the thinking of you gifts niche?**
- 36 brands and 64 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in thinking of you gifts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- **When does demand for thinking of you gifts peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the thinking of you gifts niche?**
- Listings span £2.47–£25.62; the average listing price is £8.49 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)