---
title: "Thigh High Boots — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/thigh-high-boots"
last_updated: "2026-07-31T18:47:27.858Z"
locale: en
meta:
description: "Niche score 50/100 · £36K/yr market · 415K searches/yr · £29.03 avg price. Soft demand (-45.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £36K/yr market · 415K searches/yr · £29.03 avg price. Soft demand (-45.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thigh High Boots — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **thigh high boots**
**Worth a look**
Shows a sweet-spot price point ($29.03 avg), but soft demand (-45.5% this quarter) keeps it on the watch list.
Market size 9Growth 2Conversion 4Competition 94Returns 44Price range 84Avg price 95Brand share 87Review moat 81Quality gap 78
**Avg price**
**Incredible****£29.03**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£6.36–£66.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****385.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£36K**
£36K/yr · 415K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, thigh high boots is a £36K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thigh high boots market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£29K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#880**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **60%**
- **Out of stock**
- **37.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**47%**
- ESSEX GLAM26% - Greatonu6% - sole london6% - Generic5% - DREAM PAIRS5% - VIVASHOES5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/thigh-high-boots/trend)
## **Top thigh high boots search terms**
- **thigh high boots**159K/yr-29.0%0.1% conv. - **over the knee boots**47K/yr-63.1%0.1% conv. - **black boots knee high**20K/yr+55.6%0.1% conv. - **over knee boots**23K/yr-48.1%0.1% conv. - **black heel boots**11K/yr-29.9%0.0% conv. - **heels boots**8K/yr-45.6%0.1% conv. - **knee high boots women wide calf**8K/yr-63.9%0.1% conv. - **long black boots**10K/yr-49.6%0.0% conv. - **flat knee high boots women**13K/yr-63.6%0.0% conv. - **wide fit knee high boots**10K/yr-57.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/thigh-high-boots/search-terms)
## **Top thigh high boots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7224%£1K6%£2K8%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESSEX GLAM Womens Thigh High Boots Ladies Black Faux Suede Over The Knee Lace Up Long Low Mid Heel Shoes 3-8**ESSEX GLAM**£30.56**4.2★244 rev](https://www.amazon.co.uk/dp/B076HPR3PV) [2**Womens Thigh High Boots Over The Knee Stiletto Heel Ladies Shoes Elegant Comfortable Waterproof Pointed Toe Stretchy Faux Leather High Heel Boots with Zipper**Generic**£19.93**4.4★12 rev](https://www.amazon.co.uk/dp/B0FD2W9MZZ) [3**ESSEX GLAM Womens Fold Over Knee High Boots Ladies Black Faux Suede Pointed Toe Buckle Block Heel Size 4**ESSEX GLAM**£32.00**4.1★7 rev](https://www.amazon.co.uk/dp/B0FWKJNNN8) [4**comeondear PU Leather Plus Size Hold Up Stockings with Adjustable Buckles**comeondear**£9.22**4.5★3 rev](https://www.amazon.co.uk/dp/B0GS52MHSP) [5**LoudLook Ladies Thigh High Block Heel Faux Suede Zip Winter Over The Knee Boots Size Black 6**LoudLook**£25.70**4.4★34 rev](https://www.amazon.co.uk/dp/B082SZK8TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**comeondear PU Leather Plus Size Hold Up Stockings with Adjustable Buckles**comeondear**£9.22**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GS52MHSP) [**sole london LADIES WOMENS FOLD OVER BUCKLE FASHION PULL ON FLAT BLOCK HEEL BOOTS_BLACK SUEDE 3**sole london**£24.92**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G43H8PQ5) [**ESSEX GLAM Womens Fold Over Knee High Boots Ladies Black Faux Suede Pointed Toe Buckle Block Heel Size 4**ESSEX GLAM**£32.00**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKJNNN8) [**Womens Thigh High Boots Over The Knee Stiletto Heel Ladies Shoes Elegant Comfortable Waterproof Pointed Toe Stretchy Faux Leather High Heel Boots with Zipper**Generic**£19.93**12 rev1y ago](https://www.amazon.co.uk/dp/B0FD2W9MZZ) [**Womens Ladies Sexy Thigh HIGH Kinky Fetish Over The Knee Platform Stiletto Heel Side Zip Boots Size 3 4 5 6 7 8 (12 UK Black Patent)**Gizelle**£33.52**57 rev1y ago](https://www.amazon.co.uk/dp/B0DJN55TQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**comeondear PU Leather Plus Size Hold Up Stockings with Adjustable Buckles**comeondear**£9.22**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B0GS52MHSP) [**Buckle Shoes NEW WOMENS LADIES SEXY THIGH HIGH KINKY FETISH OVER THE KNEE PLATFORM STILETTO HEEL FULL SIDE ZIP BOOTS SIZE 4 5 6 7 8 (5 UK Black Matte)**Buckle Shoes**£27.75**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B01MTUKA2J) [**blingqueen Womens Platform Thigh High Boots with Zipper Stiletto Heel Over The Knee High Boots Lace Up Punk Motorcycle Boots Buckles Chains Rivets Ornamented Long Shaft Sock Boots Black Size 7**blingqueen**£52.77**5.0★**▲ 77%**](https://www.amazon.co.uk/dp/B0CY23M1R8) [**Gothniero Black Platform Boots Over Knee Thigh High Goth Boots for Women Chunky Heel Rave Motorcycle Booties with Buckles Side Zip Lace Booties Size3-8UK**Gothniero**£36.54**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0CMJF75PQ) [**Golden Beads NEW WOMEN LADIES THIGH HIGH OVER THE KNEE HIGH HEEL STRETCH BOOTS SEXY LOOK (6 UK Black Patent)**Golden Beads**£31.95**3.9★**▲ 60%**](https://www.amazon.co.uk/dp/B07W5Q95QS)
**~~View all trending →~~**
## **What buyers say about thigh high boots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Really comfortable”*
**Size-Overall**19%
*“Stunning boots, fit very nicely”*
**Quality-Overall**16%
*“Excellent quality”*
**Value For Money**7%
*“Value for money”*
**Shape/Style**3%
*“Stylish boots”*
**Thigh Fit**2%
*“they go up to cover the entire thigh for me without needing to stretch it”*
**Length**2%
*“Great length”*
**Stretchability/Expandability/Elasticity**2%
*“the elastic belt makes them so comfortable”*
**Feet Fit**2%
*“Lovely boots and good for a slightly bigger calf as stretchy”*
**Soft Feel**2%
*“The fabris was soft and didn't scratch and it made my legs look flawless”*
### **What buyers complain about **
**Size-Overall**32%
*“not suitable”*
**Quality-Overall**9%
*“Actually terrible quality”*
**Length**6%
*“These are very long”*
**Zipper Quality**6%
*“Broken zip”*
**Width**6%
*“They are not wide fit”*
**Comfort-Overall**3%
*“the seam at the toe is uncomfortable”*
**Stretchability/Expandability/Elasticity**3%
*“So tight, no stretch, dont fit”*
**Pain Relief-Overall**3%
*“I have problems with sore feet”*
**Leather Quality**2%
*“Not leather”*
**Breathability**1%
*“Only reason for 4 stars is I wish the material was a bit more breathable for longer wear”*
### **Top return reasons **
**Size-Overall**38%
**Feet Fit**16%
**Length**6%
**Width**5%
**Material Quality**4%
**Quality-Overall**4%
**Smell**3%
**Zipper Quality**3%
**Advertised Vs Actual Product**3%
**Comfort-Overall**2%
## **Common questions**
- **Is thigh high boots profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 102 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the thigh high boots niche?**
- 33 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in thigh high boots?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Length. The return rate is 3.5%.
- **When does demand for thigh high boots peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the thigh high boots niche?**
- Listings span £6.36–£66.97; the average listing price is £29.03 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.
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