---
title: "Trend — therian tail - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/therian-tail/trend"
last_updated: "2026-07-31T18:50:31.180Z"
locale: en
meta:
  description: "Niche score 53/100 · £24K/yr market · 194K searches/yr · £8.26 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £24K/yr market · 194K searches/yr · £8.26 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — therian tail - Flapen"
---

# **therian tail**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 21Conversion 18Competition 75Returns 91Price range 42Avg price 23Brand share 87Review moat 98Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****31.18**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Okay****£1.66–£24.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.26**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£24K**

£24K/yr · 194K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")