---
title: "Search terms — the last of us - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/the-last-of-us/search-terms"
last_updated: "2026-07-31T16:31:29.501Z"
locale: en
meta:
  description: "Niche score 34/100 · £35K/yr market · 542K searches/yr · £21.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £35K/yr market · 542K searches/yr · £21.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — the last of us - Flapen"
---

# **the last of us**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 9Growth 9Conversion 4Competition 36Returns 83Price range 83Avg price 90Brand share 9Review moat 95Quality gap 30

**Review moat**

**Great****105.88**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£21.04**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£8.61–£52.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£35K**

£35K/yr · 542K searches

**Growth**

**Bad****-31.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")