---
title: "The Last of Us — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/the-last-of-us"
last_updated: "2026-07-31T11:00:36.372Z"
locale: en
meta:
description: "Niche score 34/100 · £35K/yr market · 542K searches/yr · £21.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £35K/yr market · 542K searches/yr · £21.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Last of Us — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **the last of us**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 9Growth 9Conversion 4Competition 36Returns 83Price range 83Avg price 90Brand share 9Review moat 95Quality gap 30
**Review moat**
**Great****105.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£21.04**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£8.61–£52.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£35K**
£35K/yr · 542K searches
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, the last of us is a £35K/yr Amazon United Kingdom market (542K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the last of us market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£53K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#10,355**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Funko37% - Paladone22% - The Last of Us15% - Luclay9% - Themeborne6% - Dark Horse Comics6% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -31.1% search growth over the last 90 days.
10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/fashion/the-last-of-us/trend)
## **Top the last of us products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£5K20%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paladone The Last of Us Firefly Light - Officially Licensed Movie Logo Light Game & Living Room Decor and Gift Neon Firefly Room Accessory and Nightlight for Fans of TV Show**Paladone**£17.38**4.3★154 rev](https://www.amazon.co.uk/dp/B0D8LL6BQ5) [2**The Last of Us Ellie with Guitar Edgy Video Game T-Shirt**The Last of Us**£15.13**4.3★16 rev](https://www.amazon.co.uk/dp/B0FP3WLBX4) [3**Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.61**4.7★133 rev](https://www.amazon.co.uk/dp/B0F9YW6VS9) [4**Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.07**4.6★153 rev](https://www.amazon.co.uk/dp/B0F9YT8JW9) [5**Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans**Funko**£10.28**4.6★119 rev](https://www.amazon.co.uk/dp/B0F9YY1MXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko The Last of Us Joel Miller Bloody Exclusive Pop Vinyl Figure 1845**Funko**£30.16**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GF6KVPS4) [**Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans**Funko**£10.28**119 rev6mo ago](https://www.amazon.co.uk/dp/B0F9YY1MXV) [**Funko POP! Television: The Last of Us - Ellie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.61**133 rev7mo ago](https://www.amazon.co.uk/dp/B0F9YW6VS9) [**Funko POP! Television: The Last of Us - Joel Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.07**153 rev7mo ago](https://www.amazon.co.uk/dp/B0F9YT8JW9) [**Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.91**54 rev7mo ago](https://www.amazon.co.uk/dp/B0F9YTL8LS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Costumeteers Last of Us Ellie T-Shirt Coconut Tree Joel Survival Horror Red (Medium)**Costumeteers**£16.73**4.7★**▲ 545%**](https://www.amazon.co.uk/dp/B0BWLMK88S) [**Luclay Backpack**Luclay**£13.26**4.1★**▲ 526%**](https://www.amazon.co.uk/dp/B0F2T1WZW3) [**Funko Pop! Television: the Last Of Us - Clicker - the Last Of Us (TV) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sci-Fi Fans**Funko**£10.28**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B0F9YY1MXV) [**The Last of Us Ellie with Guitar Edgy Video Game T-Shirt**The Last of Us**£15.13**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0FP3WLBX4) [**Funko POP! Television: The Last of Us - Tommy Miller - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.91**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0F9YTL8LS)
**~~View all trending →~~**
## **What buyers say about the last of us**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality and glow in dark”*
**Advertised Vs Actual Product**18%
*“As described”*
**Gifting Purpose**18%
*“Ideal present”*
**Collectibles**14%
*“a great addition to the collection”*
**Ease Of Use**9%
*“My daughter loves it easy and handy”*
**Value For Money**9%
*“Good price and good item”*
**Design-Overall**5%
*“Such good detail”*
**Brightness/Shine/Glow**5%
*“Good quality and glow in dark”*
### **What buyers complain about **
**Quality-Overall**25%
*“Poor quality”*
**Battery Life**25%
*“was missing the on / off switch which now means I have to take a battery out everytime i want it off which is a pretty basic thing to miss”*
**Paint Quality**25%
*“Bad paint”*
**Size-Overall**25%
*“Size Up”*
### **Top return reasons **
**Gifting Purpose**22%
**Display-Overall**11%
**Size-Overall**11%
**Product Condition**11%
**Defective Material/Parts**11%
**Functionality-Overall**7%
**Material Quality**4%
**Drop/Impact Protection**4%
**Socket/Port/Plug**4%
**Quality-Overall**4%
## **Common questions**
- **Is the last of us profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 16 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the the last of us niche?**
- 9 brands and 74 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in the last of us?**
- Top complaints mined from reviews: Quality-Overall, Battery Life, Paint Quality. The return rate is 1.6%.
- **What does it cost to enter the the last of us niche?**
- Listings span £8.61–£52.96; the average listing price is £21.04 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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