---
title: "Teenage Mutant Ninja Turtles — £146K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/teenage-mutant-ninja-turtles"
last_updated: "2026-07-31T12:31:49.987Z"
locale: en
meta:
description: "Niche score 48/100 · £146K/yr market · 810K searches/yr · £13.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £146K/yr market · 810K searches/yr · £13.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teenage Mutant Ninja Turtles — £146K/yr Amazon UK Niche (2026) - Flapen"
---
# **teenage mutant ninja turtles**
**Skip it**
Soft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 11Conversion 17Competition 87Returns 96Price range 81Avg price 60Brand share 30Review moat 95Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****108.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****£2.03–£74.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.17**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£146K**
£146K/yr · 810K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, teenage mutant ninja turtles is a £146K/yr Amazon United Kingdom market (810K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teenage mutant ninja turtles market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£132K–£165K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,496**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**18 **—flat
**Sellers**
**165**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 66%
**Open market**
**10%**
- TEENAGE MUTANT NINJA62% - Get Trend13% - Play-Doh6% - TMNT4% - Hasbro Gaming3% - Hasbro2% - Open — no brand owns it (12 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/teenage-mutant-ninja-turtles/trend)
## **Top teenage mutant ninja turtles search terms**
- **teenage mutant ninja turtles**354K/yr-20.6%0.6% conv. - **tmnt**105K/yr-24.4%0.2% conv. - **ninja turtles**81K/yr-34.5%1.2% conv. - **ninja turtles toys**69K/yr-33.8%2.4% conv. - **tmnt figures**44K/yr-29.9%0.3% conv. - **teenage mutant ninja turtles toys**39K/yr-38.2%1.7% conv. - **teenage mutant ninja turtles figures**24K/yr-51.1%1.0% conv. - **ninja turtle**22K/yr-52.8%1.7% conv. - **ninja turtles action figures**8K/yr-14.5%1.0% conv. - **tmnt toys**16K/yr-31.2%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/teenage-mutant-ninja-turtles/search-terms)
## **Top teenage mutant ninja turtles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£9K8%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)**Get Trend**£12.79**4.2★40 rev](https://www.amazon.co.uk/dp/B0FTZK3KTG) [2**TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years**TEENAGE MUTANT NINJA**£9.83**4.7★72 rev](https://www.amazon.co.uk/dp/B0D4ZGG3D3) [3**Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)**Get Trend**£12.93**4.4★46 rev](https://www.amazon.co.uk/dp/B0FP2VDS8Z) [4**Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Raphael**TEENAGE MUTANT NINJA**£5.78**4.6★55 rev](https://www.amazon.co.uk/dp/B0D327SZBD) [5**Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Leonardo**TEENAGE MUTANT NINJA**£6.77**4.6★122 rev](https://www.amazon.co.uk/dp/B0D32897Z3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)**Get Trend**£12.79**40 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZK3KTG) [**Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)**Get Trend**£12.93**46 rev10mo ago](https://www.amazon.co.uk/dp/B0FP2VDS8Z) [**Play-Doh Teenage Mutant Ninja Turtles Cowabunga Creations 4 Bendy Turtle Figures with Hidden Shell Moulds 4 Action Tools & 8 Colours (28g Each) Arts & Crafts Toy for Kids 3**Play-Doh**£15.11**460 rev1y ago](https://www.amazon.co.uk/dp/B0DNFSXMYL) [**Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset**Play-Doh**£11.46**489 rev1y ago](https://www.amazon.co.uk/dp/B0DNGDRNLS) [**Teenage Mutant Ninja Turtles Boys Pyjamas | TMNT Short PJs Set | Cotton Kids Nightwear | Green Ninja Turtles Sleepwear | Ages 4 to 12 Years (7-8)**TEENAGE MUTANT NINJA**£10.11**5 rev1y ago](https://www.amazon.co.uk/dp/B0F3PHWQYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TEENAGE MUTANT NINJA Turtles Boys Pyjamas PJs TMNT Loungewear for Kids Cotton Pjs for boys Ninja Turtles Gifts 4-5 Years Purple**TEENAGE MUTANT NINJA**£8.00**4.6★**▲ 227%**](https://www.amazon.co.uk/dp/B0D9YLL59S) [**TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years**TEENAGE MUTANT NINJA**£9.83**4.7★**▲ 212%**](https://www.amazon.co.uk/dp/B0D4ZGG3D3) [**Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)**Get Trend**£12.79**4.2★**▲ 209%**](https://www.amazon.co.uk/dp/B0FTZK3KTG) [**TEENAGE MUTANT NINJA Turtles Mens T-Shirt | Adults Pizza Dude Graphic Tee in White | Short Sleeve Nostalgic 90s Vintage Cartoon Fashion | Retro TMNT Apparel Gift for Him**TEENAGE MUTANT NINJA**£15.12**5.0★**▲ 201%**](https://www.amazon.co.uk/dp/B0CKLRD26Z) [**Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years**TEENAGE MUTANT NINJA**£10.46**4.7★**▲ 199%**](https://www.amazon.co.uk/dp/B0D4ZGGGM7)
**~~View all trending →~~**
## **What buyers say about teenage mutant ninja turtles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“A quality toy”*
**Fun/Entertainment Experience**17%
*“Fun family game”*
**Value For Money**15%
*“Great price”*
**Gifting Purpose**9%
*“Brilliant gift idea”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Size-Overall**3%
*“size are good”*
**Temperature Retention**2%
*“keeps drinks ice cold for ages”*
**Soft Feel**2%
*“they're the smoothest shakes I've had”*
**Strap/String Quality**2%
*“well made good strap”*
**Collectibles**2%
*“Great set of cards”*
### **What buyers complain about **
**Quality-Overall**21%
*“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”*
**Value For Money**13%
*“I feel it is expensive for what it is”*
**Durability**11%
*“Broke quickly”*
**Size-Overall**9%
*“This watch is very big”*
**Gap/Hole**8%
*“holes already”*
**Material Quality**6%
*“I thought the material were the better quality”*
**Fun/Entertainment Experience**6%
*“Maybe the kids like this stuff, I think it's dull and uninteresting”*
**Ease Of Use**6%
*“Can be quite fiddly to use”*
**Wrist Fit**3%
*“This watch is very big”*
**Adhesion/Stickiness**2%
*“the adhesive quality is poor”*
### **Top return reasons **
**Gifting Purpose**21%
**Size-Overall**13%
**Functionality-Overall**11%
**Defective Material/Parts**11%
**Mechanism Issues**7%
**Value For Money**6%
**Durability**5%
**Adhesion/Stickiness**4%
**Touch/Button Controls**3%
**Ease Of Use**3%
## **Common questions**
- **Is teenage mutant ninja turtles profitable to sell on Amazon United Kingdom?**
- The niche generates £146K/yr across 72 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the teenage mutant ninja turtles niche?**
- 18 brands and 165 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in teenage mutant ninja turtles?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for teenage mutant ninja turtles peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the teenage mutant ninja turtles niche?**
- Listings span £2.03–£74.61; the average listing price is £13.17 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.
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