---
title: "Teenage Mutant Ninja Turtles Toys — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/teenage-mutant-ninja-turtles-toys"
last_updated: "2026-07-31T12:48:04.333Z"
locale: en
meta:
description: "Niche score 44/100 · £68K/yr market · 244K searches/yr · £11.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £68K/yr market · 244K searches/yr · £11.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teenage Mutant Ninja Turtles Toys — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **teenage mutant ninja turtles toys**
**Skip it**
Soft demand (-38.7% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 6Conversion 29Competition 81Returns 96Price range 81Avg price 50Brand share 29Review moat 93Quality gap 22
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****143.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****£2.03–£74.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£11.96**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£68K**
£68K/yr · 244K searches
**Growth**
**Bad****-38.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, teenage mutant ninja turtles toys is a £68K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teenage mutant ninja turtles toys market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#933**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**15 **—flat
**Sellers**
**135**
**Top-5 brand share**
**87%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**10%**
- TEENAGE MUTANT NINJA65% - Play-Doh8% - TMNT6% - Get Trend5% - Hasbro4% - Hasbro Gaming3% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/teenage-mutant-ninja-turtles-toys/trend)
## **Top teenage mutant ninja turtles toys search terms**
- **ninja turtles toys**69K/yr-33.8%2.4% conv. - **tmnt figures**44K/yr-29.9%0.3% conv. - **teenage mutant ninja turtles toys**39K/yr-38.2%1.8% conv. - **teenage mutant ninja turtles figures**24K/yr-51.1%1.1% conv. - **ninja turtle**22K/yr-52.8%1.7% conv. - **tmnt toys**16K/yr-31.2%1.1% conv. - **ninja turtle toys**10K/yr-30.1%1.7% conv. - **ninja turtles figures**16K/yr-56.3%1.0% conv. - **ninja turtle action figures**4K/yr-26.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/teenage-mutant-ninja-turtles-toys/search-terms)
## **Top teenage mutant ninja turtles toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years**TEENAGE MUTANT NINJA**£9.83**4.7★72 rev](https://www.amazon.co.uk/dp/B0D4ZGG3D3) [2**Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Leonardo**TEENAGE MUTANT NINJA**£6.77**4.6★122 rev](https://www.amazon.co.uk/dp/B0D32897Z3) [3**Teenage Mutant Ninja Turtles: Mutations Mix and Match 4.5-Inch Raphael**TEENAGE MUTANT NINJA**£5.78**4.6★55 rev](https://www.amazon.co.uk/dp/B0D327SZBD) [4**Tales of Teenage Mutant Ninja Turtles Mutation Station Maker Playset Orange**TMNT**£17.90**4.6★115 rev](https://www.amazon.co.uk/dp/B0D47WTP75) [5**Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years**TEENAGE MUTANT NINJA**£10.46**4.7★72 rev](https://www.amazon.co.uk/dp/B0D4ZGGGM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Teenage Mutant Ninja Turtles (Page Punchers) Michelangelo 5in Action Figure with Comic Toys**McFarlane**£23.75**31 rev6mo ago](https://www.amazon.co.uk/dp/B0FTTDWFJW) [**Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)**Get Trend**£12.79**40 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZK3KTG) [**Teenage Mutant Ninja Turtles Boys Baseball Cap Sunglasses Set Adjustable Kids Sun Hat 100% UV400 Shades Holiday Essentials (Green TMNT)**Get Trend**£12.93**46 rev10mo ago](https://www.amazon.co.uk/dp/B0FP2VDS8Z) [**Play-Doh Teenage Mutant Ninja Turtles Cowabunga Creations 4 Bendy Turtle Figures with Hidden Shell Moulds 4 Action Tools & 8 Colours (28g Each) Arts & Crafts Toy for Kids 3**Play-Doh**£15.11**460 rev1y ago](https://www.amazon.co.uk/dp/B0DNFSXMYL) [**Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset**Play-Doh**£11.46**489 rev1y ago](https://www.amazon.co.uk/dp/B0DNGDRNLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Teenage Mutant Ninja Turtles Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials (Black/Green TMNT)**Get Trend**£12.79**4.2★**▲ 339%**](https://www.amazon.co.uk/dp/B0FTZK3KTG) [**TEENAGE MUTANT NINJA Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 7-8 Years**TEENAGE MUTANT NINJA**£9.83**4.7★**▲ 337%**](https://www.amazon.co.uk/dp/B0D4ZGG3D3) [**TEENAGE MUTANT NINJA Turtles Orange Graphic Tee | Mikey Short Sleeve T-Shirt for Boys | Classic Michelangelo Cartoon Top | TMNT Apparel Merchandise | Turtles Merch - 4-5 Years**TEENAGE MUTANT NINJA**£9.77**4.9★**▲ 307%**](https://www.amazon.co.uk/dp/B0F48MJWVR) [**Teenage Mutant Ninja Turtles Pyjamas | Boys Short Pyjamas | TMNT Boys PJs | Grey 8-9 Years**TEENAGE MUTANT NINJA**£10.46**4.7★**▲ 306%**](https://www.amazon.co.uk/dp/B0D4ZGGGM7) [**TEENAGE MUTANT NINJA Turtles Boys Girls Short Pyjama Set Kids PJs (5-6 Years) Green**TEENAGE MUTANT NINJA**£7.77**5.0★**▲ 302%**](https://www.amazon.co.uk/dp/B0DVLSYKFS)
**~~View all trending →~~**
## **What buyers say about teenage mutant ninja turtles toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Very good, solid build and correct size”*
**Fun/Entertainment Experience**23%
*“Fun family game”*
**Value For Money**18%
*“Great price”*
**Gifting Purpose**10%
*“Good gift”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Strap/String Quality**3%
*“well made good strap”*
**Strength**1%
*“Strength”*
**Size-Overall**1%
*“the size is fine for him to play with them”*
**Assembly/Installation**1%
*“Assembly is fairly straightforward”*
**Collectibles**1%
*“Its a great addition to my collection and looks fantastic”*
### **What buyers complain about **
**Quality-Overall**21%
*“It's also worth noting that some of the add-on plastic components feel a little underwhelming in quality”*
**Durability**14%
*“Broke quickly”*
**Size-Overall**14%
*“This watch is very big”*
**Ease Of Use**9%
*“Can be quite fiddly to use”*
**Material Quality**9%
*“I thought the material were the better quality”*
**Fun/Entertainment Experience**9%
*“Maybe the kids like this stuff, I think it's dull and uninteresting”*
**Wrist Fit**5%
*“This watch is very big”*
**Value For Money**5%
*“I feel bit overpriced”*
**Adhesion/Stickiness**3%
*“the adhesive quality is poor”*
### **Top return reasons **
**Gifting Purpose**23%
**Defective Material/Parts**13%
**Size-Overall**13%
**Functionality-Overall**10%
**Mechanism Issues**7%
**Durability**5%
**Adhesion/Stickiness**4%
**Ease Of Use**3%
**Touch/Button Controls**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is teenage mutant ninja turtles toys profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the teenage mutant ninja turtles toys niche?**
- 15 brands and 135 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in teenage mutant ninja turtles toys?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.7%.
- **When does demand for teenage mutant ninja turtles toys peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the teenage mutant ninja turtles toys niche?**
- Listings span £2.03–£74.61; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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