---
title: "Trend — take that t shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/take-that-t-shirt/trend"
last_updated: "2026-07-31T15:17:17.736Z"
locale: en
meta:
  description: "Niche score 59/100 · £11K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £11K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — take that t shirt - Flapen"
---

# **take that t shirt**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 100Conversion 7Competition 81Returns 69Price range 58Avg price 47Brand share 83Review moat 64Quality gap 68

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****920.59**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£6.03–£27.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.69**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£11K**

£11K/yr · 169K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")