---
title: "Products — swimming shorts men - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/swimming-shorts-men/products"
last_updated: "2026-07-31T17:38:37.754Z"
locale: en
meta:
  description: "Niche score 52/100 · £336K/yr market · 2.4M searches/yr · £12.32 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £336K/yr market · 2.4M searches/yr · £12.32 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — swimming shorts men - Flapen"
---

# **swimming shorts men**

**Worth a look**

Shows demand growing +74.1% this quarter, but weak search conversion (1.2%) keeps it on the watch list.

Market size 53Growth 81Conversion 14Competition 77Returns 29Price range 21Avg price 53Brand share 56Review moat 25Quality gap 53

**Growth**

**Great****+74.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£336K**

£336K/yr · 2.4M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.32**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****4,214.8**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£7.07–£17.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale