---
title: "Swimming Shorts Men — £336K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/swimming-shorts-men"
last_updated: "2026-07-31T17:13:12.709Z"
locale: en
meta:
description: "Niche score 52/100 · £336K/yr market · 2.4M searches/yr · £12.32 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £336K/yr market · 2.4M searches/yr · £12.32 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swimming Shorts Men — £336K/yr Amazon UK Niche (2026) - Flapen"
---
# **swimming shorts men**
**Worth a look**
Shows demand growing +74.1% this quarter, but weak search conversion (1.2%) keeps it on the watch list.
Market size 53Growth 81Conversion 14Competition 77Returns 29Price range 21Avg price 53Brand share 56Review moat 25Quality gap 53
**Growth**
**Great****+74.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£336K**
£336K/yr · 2.4M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.32**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,214.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£7.07–£17.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, swimming shorts men is a £336K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swimming shorts men market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£308K–£370K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**23%**
- Tansozer20% - JustSun15% - maamgic14% - Arcweg13% - APTRO9% - Speedo6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/swimming-shorts-men/trend)
## **Top swimming shorts men search terms**
- **mens swimming shorts**480K/yr+69.5%0.7% conv. - **swimming shorts men**429K/yr+57.1%0.9% conv. - **swim shorts men**238K/yr+87.5%0.5% conv. - **mens swim shorts**224K/yr+80.4%0.5% conv. - **swimming trunks men**168K/yr+51.5%0.8% conv. - **mens swimming trunks**154K/yr+55.7%0.4% conv. - **swim shorts**127K/yr+103.0%0.4% conv. - **swimming shorts**98K/yr+74.9%0.5% conv. - **swimming trunks**75K/yr+54.1%0.6% conv. - **board shorts mens**39K/yr+151.9%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/swimming-shorts-men/search-terms)
## **Top swimming shorts men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£13K8%£27K12%£40K16%£54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tansozer Mens Swimming Shorts with Pocket Board Shorts Waterproof Quick Dry Beach Shorts Swim Trunks Summer Casual Surf Shorts Mesh Lining Dark Blue S**Tansozer**£11.38**4.4★2,909 rev](https://www.amazon.co.uk/dp/B08BZDYJ7L) [2**maamgic 5 Mens Swim Shorts with Compression Liner 4-Way Stretch Bathing Suit Swimming Shorts with Pockets Pink Shark - Black L**maamgic**£13.43**4.6★36,122 rev](https://www.amazon.co.uk/dp/B0BN3NH58H) [3**JustSun Mens Swimming Shorts with Pockets Board Shorts Swim Trunks Beach Shorts Waterproof Quick Dry Surf Shorts Summer Casual Shorts with Mesh Lining Dark Blue S**JustSun**£12.02**4.3★2,571 rev](https://www.amazon.co.uk/dp/B08QC9LC6N) [4**JustSun Mens Swimming Shorts with Pockets Board Shorts Swim Trunks Beach Shorts Waterproof Quick Dry Surf Shorts Summer Casual Shorts with Mesh Lining Black S**JustSun**£11.78**4.3★2,571 rev](https://www.amazon.co.uk/dp/B08QCYY749) [5**Arcweg Mens Swimming Shorts Mens Swim Trunks with Zipper Pockets Swim Shorts Mesh Lining Stretchy Board Shorts Surfing Beach Shorts Quick Dry Army Green L(UK)**Arcweg**£14.13**4.4★8,425 rev](https://www.amazon.co.uk/dp/B07Z1ZDQ1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**InfiniZer Mens Swim Shorts with Lining 2-in-1 Quick Dry Swimming Shorts Men with Compression Liner & Zipper Pockets (UK Alpha M Regular Regular Black)**InfiniZer**£7.07**42 rev7mo ago](https://www.amazon.co.uk/dp/B0G636GJJK) [**APTRO Mens Swim Shorts Quick-Dry Mesh Lining Summer Beach Shorts 4-Way Stretch Swim Trunks with Zipper Pockets Orange M**APTRO**£13.41**195 rev11mo ago](https://www.amazon.co.uk/dp/B0FKS7917H) [**adidas Mens Swim Shorts 5 INCH Black/White M**adidas**£13.59**602 rev1y ago](https://www.amazon.co.uk/dp/B0DJGHT5R7) [**Tansozer Mens Swimming Shorts with Liner and Zipper Pockets Quick Dry Beach Boardshorts Waterproof Surf Swim Trunks Black L**Tansozer**£12.92**107 rev1y ago](https://www.amazon.co.uk/dp/B0F4X7RHZY) [**Arcweg Swimming Shorts Men with Mesh Lining Swim Shorts Quick Dry Mens Swimming Trunks with Zip Pockets Surf Swimming Beach Black Green Gradient L(UK)**Arcweg**£11.41**466 rev1y ago](https://www.amazon.co.uk/dp/B0DSBCCBD1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tansozer Mens Swimming Shorts with Liner and Zipper Pockets Quick Dry Beach Boardshorts Waterproof Surf Swim Trunks Black L**Tansozer**£12.92**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B0F4X7RHZY) [**APTRO Mens Swimming Shorts Swimming Trunks Men Compression Liner Swim Shorts 7 Board Shorts Gradient Green MK183 XL**APTRO**£12.42**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0B48YNFX4) [**RIPT Mens Quick Dry Swim Shorts with Mesh Lining Drawstring Waist UV50 Sun Protection Beach & Swimming Trunks (Black M)**RIPT**£8.44**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B0B25HQLYJ) [**YUTYTH Mens Swimming Shorts Swim Trunks Waterproof Quick Dry Beach Shorts Surfing Board Shorts with Mesh Liner and Pockets Black**YUTYTH**£10.77**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B0BS196DYB) [**APTRO Mens Swim Shorts Quick-Dry Mesh Lining Summer Beach Shorts 4-Way Stretch Swim Trunks with Zipper Pockets Orange M**APTRO**£13.41**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0FKS7917H)
**~~View all trending →~~**
## **What buyers say about swimming shorts men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Sizing I have found to be accurate”*
**Quality-Overall**18%
*“Good quality swimwear”*
**Value For Money**14%
*“Great value”*
**Comfort-Overall**8%
*“Very comfortable”*
**Advertised Vs Actual Product**7%
*“As described, love them”*
**Color**5%
*“Good quality and nice colour”*
**Exercise/Sports Suitability**3%
*“Great for swimming”*
**Shape/Style**3%
*“Very nice swimmers stylish”*
**Pockets/Compartments**2%
*“likes that they come with zip up pockets for security”*
**Waist Fit**2%
*“Nice shorts as described”*
### **What buyers complain about **
**Size-Overall**26%
*“they are way too tight”*
**Color**7%
*“After a few weeks of swimming they had turned light purple”*
**Lining Quality**7%
*“No lining”*
**Thigh Fit**7%
*“snug on legs after hundreds of uses”*
**Quality-Overall**6%
*“Poor quality”*
**Durability**4%
*“should last a while before the chlorine rots them”*
**Material Quality**4%
*“Also material too much nylon”*
**Pockets/Compartments**4%
*“don't like jip pockets on swim shorts”*
**Thickness**2%
*“The quality of these are thin”*
**Stitch/Finish/Polish**2%
*“Stitching came apart after 1 wear”*
### **Top return reasons **
**Size-Overall**73%
**Thigh Fit**4%
**Length**4%
**Material Quality**2%
**Color**2%
**Waist Fit**2%
**Quality-Overall**2%
**Shape/Style**2%
**Pockets/Compartments**1%
**Comfort-Overall**1%
## **Common questions**
- **Is swimming shorts men profitable to sell on Amazon United Kingdom?**
- The niche generates £336K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the swimming shorts men niche?**
- 19 brands and 62 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in swimming shorts men?**
- Top complaints mined from reviews: Size-Overall, Color, Lining Quality. The return rate is 4.7%.
- **When does demand for swimming shorts men peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the swimming shorts men niche?**
- Listings span £7.07–£17.09; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.
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