---
title: "Sweatshirts — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sweatshirts"
last_updated: "2026-07-31T11:25:27.254Z"
locale: en
meta:
description: "Niche score 40/100 · £28K/yr market · 422K searches/yr · £17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £28K/yr market · 422K searches/yr · £17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweatshirts — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweatshirts**
**Skip it**
Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 3Conversion 5Competition 97Returns 39Price range 76Avg price 80Brand share 43Review moat 23Quality gap 65
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.49–£48.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****7,602.18**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£28K**
£28K/yr · 422K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sweatshirts is a £28K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweatshirts market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£43K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**62 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**79%**
Top 20: 91%
**Top-5 click share**
**11%**
Top 20: 32%
**Open market**
**22%**
- adidas37% - Amazon Essentials25% - Fruit of the Loom9% - D&H CLOTHING UK3% - Star and Stripes2% - Levi's2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/sweatshirts/trend)
## **Top sweatshirts search terms**
- **sweatshirt**114K/yr-41.7%0.2% conv. - **adidas sweatshirt men**42K/yr-46.4%0.7% conv. - **sweatshirts**31K/yr-43.1%0.2% conv. - **sweatshirt men**28K/yr-44.8%0.1% conv. - **fruit of the loom sweatshirt**30K/yr-58.8%0.7% conv. - **men sweatshirt**30K/yr-50.4%0.1% conv. - **mens sweatshirts no hood**25K/yr-48.9%0.3% conv. - **adidas sweatshirt**16K/yr-28.7%0.4% conv. - **adidas jumper men**21K/yr-46.4%0.6% conv. - **adidas jumper**16K/yr-39.3%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/sweatshirts/search-terms)
## **Top sweatshirts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2822%£5643%£8474%£1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium**Amazon Essentials**£8.88**4.4★40,834 rev](https://www.amazon.co.uk/dp/B075JW9D97) [2**adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL**adidas**£17.15**4.3★903 rev](https://www.amazon.co.uk/dp/B0D19K2FT4) [3**Amazon Essentials Mens Sweatshirt Black Medium**Amazon Essentials**£8.73**4.4★40,834 rev](https://www.amazon.co.uk/dp/B075JNLDB8) [4**Amazon Essentials Mens Sweatshirt Blue (navy) Medium**Amazon Essentials**£9.08**4.4★40,834 rev](https://www.amazon.co.uk/dp/B075JTW9Q4) [5**adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL**adidas**£17.63**4.4★349 rev](https://www.amazon.co.uk/dp/B0D1979PGZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white XL**adidas**£17.15**903 rev1mo ago](https://www.amazon.co.uk/dp/B0D19K2FT4) [**adidas Mens Essential Three Stripes French Terry Sweatshirt Black/White XL**adidas**£17.63**349 rev1mo ago](https://www.amazon.co.uk/dp/B0D1979PGZ) [**adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black L**adidas**£17.62**903 rev1mo ago](https://www.amazon.co.uk/dp/B0CZV11FX4) [**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L**adidas**£20.18**1,351 rev1mo ago](https://www.amazon.co.uk/dp/B0CZVHYL7D) [**adidas Mens Essentials Feelcozy Fleece Sweatshirt black/white M**adidas**£13.82**170 rev1mo ago](https://www.amazon.co.uk/dp/B0D19S9WHM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Medium**Amazon Essentials**£8.88**4.4★**▲ 140%**](https://www.amazon.co.uk/dp/B075JW9D97) [**Fruit of the Loom Mens Set-in Classic Sweater Heather Grey L UK**Fruit of the Loom**£9.10**4.4★**▲ 110%**](https://www.amazon.co.uk/dp/B004N3CK1C) [**adidas Mens COLLEGIATE FLEECE FULL-ZIP wonder alumina/dark blue M**adidas**£40.44**4.8★**▲ 104%**](https://www.amazon.co.uk/dp/B0F4RJCBX2) [**Amazon Essentials Mens Sweatshirt Grey (charcoal heather) Large**Amazon Essentials**£8.17**4.4★**▲ 90%**](https://www.amazon.co.uk/dp/B075JV36VM) [**Amazon Essentials Mens Sweatshirt Blue (navy) Medium**Amazon Essentials**£9.08**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B075JTW9Q4)
**~~View all trending →~~**
## **What buyers say about sweatshirts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“this is true to size”*
**Quality-Overall**22%
*“Amazing quality”*
**Value For Money**11%
*“Good Value”*
**Comfort-Overall**11%
*“So comfortable”*
**Warmth**5%
*“Feels cozy”*
**Material Quality**4%
*“comfortable nice material”*
**Advertised Vs Actual Product**3%
*“exactly as advertised great”*
**Weight Light**2%
*“Lightweight and stylish”*
**Thickness**1%
*“Nice and thick material-feels very comfortable to wear and washes nice also”*
**Color**1%
*“Colour is good”*
### **What buyers complain about **
**Size-Overall**26%
*“Doesnt fit”*
**Quality-Overall**18%
*“Poor Quality”*
**Material Quality**5%
*“Very cheap materials used”*
**Thickness**5%
*“Not the thickest material”*
**Machine Wash Suitability**3%
*“I doubt I'm even going to bother trying to wash it”*
**Thin**3%
*“Dissapointingly thin”*
**Durability**2%
*“Not sure how long they will last”*
**Advertised Vs Actual Product**2%
*“The picture does not match”*
**Sleeve Fit**2%
*“the sleeves were still oddly short”*
**Color**2%
*“Black not as good as the Grey”*
### **Top return reasons **
**Size-Overall**63%
**Color**6%
**Quality-Overall**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Arm Fit**2%
**Sleeve Fit**2%
**Length**2%
**Shape/Style**2%
**Width**2%
## **Common questions**
- **Is sweatshirts profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 251 tracked products. 3 of 82 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the sweatshirts niche?**
- 62 brands and 127 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in sweatshirts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.9%.
- **When does demand for sweatshirts peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the sweatshirts niche?**
- Listings span £4.49–£48.34; the average listing price is £17.15 (sweet spot $15–$100). The average incumbent carries 7,602 reviews — the moat a new listing must climb.
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