---
title: "Sweatpants — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sweatpants"
last_updated: "2026-07-31T11:19:38.661Z"
locale: en
meta:
description: "Niche score 45/100 · £28K/yr market · 328K searches/yr · £18.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £28K/yr market · 328K searches/yr · £18.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweatpants — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweatpants**
**Skip it**
Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 5Conversion 6Competition 97Returns 24Price range 83Avg price 83Brand share 85Review moat 30Quality gap 78
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£18.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.94–£60.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,533.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£28K**
£28K/yr · 328K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-40.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, sweatpants is a £28K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweatpants market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **76%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**141**
**Top-5 brand share**
**50%**
Top 20: 80%
**Top-5 click share**
**13%**
Top 20: 31%
**Open market**
**47%**
- NIKE23% - Amazon Essentials8% - COMEOR8% - PUMA5% - LABEL APPAREL4% - BROKIG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -40.7% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Holiday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/sweatpants/trend)
## **Top sweatpants search terms**
- **nike joggers**60K/yr-36.5%0.4% conv. - **black joggers**37K/yr-18.0%0.6% conv. - **mens grey joggers**22K/yr-34.8%0.9% conv. - **grey joggers mens**28K/yr-53.2%0.9% conv. - **mens straight leg joggers**18K/yr-34.2%0.5% conv. - **sweat pants**15K/yr-10.9%0.1% conv. - **puma joggers mens**22K/yr-56.4%0.3% conv. - **mens joggers 27 inside leg**13K/yr-19.4%0.1% conv. - **mens slim fit joggers**13K/yr-44.1%0.2% conv. - **nike mens joggers**14K/yr-53.5%0.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/sweatpants/search-terms)
## **Top sweatpants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2832%£5673%£8504%£1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Mens AW77 Cuffed Fleece Lined Joggers Track Sweat Pants (Black Grey) - 586031 (Large Black)**NIKE**£29.37**4.4★594 rev](https://www.amazon.co.uk/dp/B01DMDG492) [2**COMEOR Mens Cotton Jogging Pants - Long Mens Sweatpants - Mens Jogger Training Trousers Relaxing Track Suit Bottom (Grey XL)**COMEOR**£11.54**4.2★10,740 rev](https://www.amazon.co.uk/dp/B096N4J25F) [3**Nike Men Sport/Jogging-hose Lang Club Pants Trousers Black/White M**NIKE**£28.26**4.4★7,496 rev](https://www.amazon.co.uk/dp/B008P5JSTQ) [4**Nike Grey XL**NIKE**£28.77**4.3★1,417 rev](https://www.amazon.co.uk/dp/B00MILO2QW) [5**Amazon Essentials Mens Closed Bottom Fleece Joggers (Available in Big & Tall) Grey Heather L**Amazon Essentials**£11.23**4.3★2,890 rev](https://www.amazon.co.uk/dp/B0725XHXDG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Essentials Feelcozy Fleece Cargo Pants Black/White M**adidas**£25.30**324 rev1mo ago](https://www.amazon.co.uk/dp/B0CZXRDSV3) [**FEDTOSING Mens Baggy Joggers Open Hem Wide Leg Elastic Waist Drawstring Sweatpants Cotton Casual Track Bottoms with Pockets Light Grey**FEDTOSING**£18.88**51 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1MTZ2J) [**TORO ACTIVA Men Lightweigt Cuffed Bottoms Jogging Trousers with Side Pockets Work Joggers Fit Sport Casual for Running Gym Training (UK Alpha L Regular Regular Black)**TORO ACTIVA**£10.98**125 rev1y ago](https://www.amazon.co.uk/dp/B0F1Z94NS7) [**NetSetUK Joggers for Men UK Tracksuit Jogging Bottoms Mens Fleece Joggers Open-Hem Sweatpants with Pockets Adjustable Waist Drawstring Trousers Gym Workout Black**NetSetUK**£12.59**541 rev1y ago](https://www.amazon.co.uk/dp/B0DNTR8HFZ) [**Casey Kevin Mens Joggers Tracksuit Bottoms Sweatpants Sports Trousers Gym Joggers with Zip Pockets Drawstring Slim fit Causal Running Clothes Grey M**Casey Kevin**£17.86**70 rev1y ago](https://www.amazon.co.uk/dp/B0DKHMWM4J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FEDTOSING Mens Baggy Joggers Open Hem Wide Leg Elastic Waist Drawstring Sweatpants Cotton Casual Track Bottoms with Pockets Light Grey**FEDTOSING**£18.88**4.2★**▲ 116%**](https://www.amazon.co.uk/dp/B0GL1MTZ2J) [**Nike Grey XL**NIKE**£28.77**4.3★**▲ 103%**](https://www.amazon.co.uk/dp/B00MILO2QW) [**LABEL APPAREL Mens Fleece Cuffed Joggers Casual Regular Fit Elasticated Waist Comfortable Soft Jogging Trousers Bottoms All Waist Sizes 32in - 52in - Black Large**LABEL APPAREL**£10.23**4.1★**▲ 86%**](https://www.amazon.co.uk/dp/B0D3TR5LFF) [**COMEOR Mens Cotton Jogging Pants - Long Mens Sweatpants - Mens Jogger Training Trousers Relaxing Track Suit Bottom (Grey XL)**COMEOR**£11.54**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B096N4J25F) [**Amazon Essentials Mens Fleece Open Bottom Sweatpant (Available in Big and Tall) Black XL**Amazon Essentials**£9.91**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B075JNJDDH)
**~~View all trending →~~**
## **What buyers say about sweatpants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Small is spot on”*
**Comfort-Overall**21%
*“Extremely comfortable”*
**Quality-Overall**14%
*“Decent quality”*
**Value For Money**10%
*“Excellent Value”*
**Advertised Vs Actual Product**5%
*“As advertised, very nice”*
**Material Quality**3%
*“are well made with good strong material”*
**Pockets/Compartments**2%
*“good pocket size”*
**Exercise/Sports Suitability**2%
*“Perfect for the gym”*
**Warmth**2%
*“Warm and comfortable”*
**Soft Feel**1%
*“Soft material very comfy”*
### **What buyers complain about **
**Size-Overall**19%
*“Too short”*
**Quality-Overall**11%
*“Low quality”*
**Material Quality**9%
*“Very bad material and quality”*
**Thickness**5%
*“These are quite thin feeling”*
**Advertised Vs Actual Product**4%
*“Advertised as 80% cotton. Not. 54% cotton rest polyester”*
**Pockets/Compartments**3%
*“The pockets tear”*
**Stitch/Finish/Polish**2%
*“Pocket stitching bad”*
**Length**2%
*“Too long”*
**Zipper Quality**2%
*“Zips rattle a little sometimes”*
**Thigh Fit**2%
*“Too tight in thighs”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**14%
**Length**10%
**Thigh Fit**8%
**Thin**6%
**Quality-Overall**5%
**Waist Fit**5%
**Color**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is sweatpants profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 206 tracked products. 3 of 47 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sweatpants niche?**
- 64 brands and 141 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in sweatpants?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.2% — above our launch gate.
- **When does demand for sweatpants peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the sweatpants niche?**
- Listings span £6.94–£60.62; the average listing price is £18.39 (sweet spot $15–$100). The average incumbent carries 3,534 reviews — the moat a new listing must climb.
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