---
title: "Search terms — sun umbrella - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sun-umbrella/search-terms"
last_updated: "2026-07-31T15:35:25.954Z"
locale: en
meta:
  description: "Niche score 59/100 · £103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sun umbrella - Flapen"
---

# **sun umbrella**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 100Conversion 18Competition 73Returns 81Price range 34Avg price 49Brand share 64Review moat 24Quality gap 81

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.87**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£7.45–£18.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£103K**

£103K/yr · 591K searches

**Review moat**

**Bad****6,163.08**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")