---
title: "Trend — straw hat - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/straw-hat/trend"
last_updated: "2026-07-31T12:57:53.691Z"
locale: en
meta:
  description: "Niche score 63/100 · £104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — straw hat - Flapen"
---

# **straw hat**

**Worth a look**

Shows demand growing +298.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 100Conversion 24Competition 92Returns 24Price range 80Avg price 67Brand share 78Review moat 45Quality gap 86

**Growth**

**Incredible****+298.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£5.74–£55.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****£14.08**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,022.89**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£104K**

£104K/yr · 380K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****5.3%**

return rate — above 5% kills the launch gate

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")