---
title: "Straw Hat — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/straw-hat"
last_updated: "2026-07-31T11:19:41.137Z"
locale: en
meta:
description: "Niche score 63/100 · £104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £104K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straw Hat — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **straw hat**
**Worth a look**
Shows demand growing +298.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 100Conversion 24Competition 92Returns 24Price range 80Avg price 67Brand share 78Review moat 45Quality gap 86
**Growth**
**Incredible****+298.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£5.74–£55.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****£14.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,022.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£104K**
£104K/yr · 380K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, straw hat is a £104K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw hat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£84K–£113K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**57%**
Top 20: 88%
**Top-5 click share**
**23%**
Top 20: 57%
**Open market**
**38%**
- FURTALK27% - Zylioo12% - Comhats8% - Trespass6% - ZARCHE5% - Beechfield5%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +298.4% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/straw-hat/trend)
## **Top straw hat search terms**
- **straw hat**113K/yr+156.7%0.8% conv. - **straw hat women**55K/yr+418.8%1.0% conv. - **straw hat men**32K/yr+431.8%1.3% conv. - **mens straw hat**26K/yr+497.2%1.1% conv. - **beach hat**23K/yr+213.8%0.5% conv. - **ladies straw hats for summer**14K/yr>1,000%0.9% conv. - **beach hat women**24K/yr+209.5%0.5% conv. - **womens straw hat**14K/yr+610.4%1.1% conv. - **straw hats for women**14K/yr+280.1%0.5% conv. - **mens straw hats for summer**11K/yr>1,000%1.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/straw-hat/search-terms)
## **Top straw hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZARCHE Womens Straw Hat Summer Beach Sun Hat Floppy & Foldable with Large Wide Brim & Bowknot Ribbon UPF50 (Beige)**ZARCHE**£10.22**4.3★315 rev](https://www.amazon.co.uk/dp/B0B46WGBPQ) [2**FURTALK Womens Beach Sun Straw Hat Floppy UPF80+ Travel Foldable Brim Summer UV Hat Mix Beige+Beige Ribbon M-L**FURTALK**£16.85**4.4★2,601 rev](https://www.amazon.co.uk/dp/B0CVXGQ8NN) [3**FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon M-L**FURTALK**£16.67**4.6★15,374 rev](https://www.amazon.co.uk/dp/B07BNNNSX5) [4**Beechfield Straw Summer Trilby - Natural L/XL**Beechfield**£6.66**4.2★105 rev](https://www.amazon.co.uk/dp/B0110EAQ26) [5**Trespass Womens Straw Hat Wide Brim Summer Fedora Brimming**Trespass**£6.34**4.4★74 rev](https://www.amazon.co.uk/dp/B01MQA45J1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki**Zylioo**£17.32**539 rev6mo ago](https://www.amazon.co.uk/dp/B0GGB6KRT3) [**Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor**Zylioo**£17.04**539 rev6mo ago](https://www.amazon.co.uk/dp/B0GGBB3PNL) [**lifwimner Straw Sun Hats for Women UV Protection Foldable Floppy Bowknot Straw Hats Wide Brim Summer Beach Cap with Chin Strap for Beach Vacation Travel Holiday (UK Alpha M Beige)**lifwimner**£11.19**94 rev1y ago](https://www.amazon.co.uk/dp/B0F93D97BC) [**FURTALK Beach Hats for Women Summer Straw Sun Hat Crochet Wide Brim UPF50+ Foldable Packable Khaki M-L**FURTALK**£17.51**183 rev1y ago](https://www.amazon.co.uk/dp/B0DWMYNPGC) [**FURTALK Unisex Summer Straw Sun Hats for Women Men Wide Brim Panama Fedora Beach Hat with Wind Lanyard Khaki M-L**FURTALK**£16.79**37 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4TQ4C2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor**Zylioo**£17.04**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0GGBB3PNL) [**FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Khaki-Black Ribbon L-XL**FURTALK**£16.70**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B07P64DD5H) [**Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki**Zylioo**£17.32**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0GGB6KRT3) [**Comhats Unisex Summer Panama Fedora Trilby Straw Sun Hats for Men Women Safari Beach Hat Packable XS-XXXL (UK Alpha M 16010_Beige)**Comhats**£20.75**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B01COPZ8T6) [**FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Beige-Black Ribbon M-L**FURTALK**£16.83**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B08PFHPJ59)
**~~View all trending →~~**
## **What buyers say about straw hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent product”*
**Size-Overall**22%
*“Fits nicely really love it great price great size covers me”*
**Value For Money**9%
*“ok for the price”*
**Comfort-Overall**7%
*“So comfortable”*
**Shape/Style**5%
*“I love the style”*
**Advertised Vs Actual Product**4%
*“Much better than expected”*
**Weight Light**3%
*“Great summer hat light weight”*
**Ease Of Use**3%
*“It was easy”*
**Material Quality**2%
*“It is well made from 100% paper”*
**Design-Overall**1%
*“Such a clever design”*
### **What buyers complain about **
**Size-Overall**31%
*“Quite small”*
**Quality-Overall**8%
*“Poor Quality”*
**Advertised Vs Actual Product**7%
*“Doesnt look like photo on site”*
**Value For Money**5%
*“could be a bit cheaper”*
**Flexibility**3%
*“the folds would not open up”*
**Shape/Style**3%
*“disappointed with how it looks drim is not flat as shown”*
**Durability**3%
*“Breaks when folded”*
**Weight Heavy**3%
*“felt quite heavy on”*
**Color**2%
*“Just need more colour choice”*
**Material Quality**2%
*“Inner black material band started to fray”*
### **Top return reasons **
**Size-Overall**67%
**Shape/Style**7%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Color**4%
**Width**2%
**Material Quality**2%
**Wrinkles**1%
**Stiffness**1%
**Strap/String Quality**1%
## **Common questions**
- **Is straw hat profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 101 tracked products. 2 of 29 products launched in the last 360 days are still selling. 90-day search growth is +298.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the straw hat niche?**
- 45 brands and 103 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in straw hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.3% — above our launch gate.
- **When does demand for straw hat peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the straw hat niche?**
- Listings span £5.74–£55.59; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.
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