---
title: "Stranger Things Figures — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/stranger-things-figures"
last_updated: "2026-07-31T11:20:29.709Z"
locale: en
meta:
description: "Niche score 48/100 · £53K/yr market · 267K searches/yr · £18.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £53K/yr market · 267K searches/yr · £18.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Figures — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **stranger things figures**
**Skip it**
Soft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 13Competition 68Returns 96Price range 83Avg price 84Brand share 53Review moat 84Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****323.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£18.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.54–£64.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£53K**
£53K/yr · 267K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-70.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stranger things figures is a £53K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things figures market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£47K–£56K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,205**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **49%**
- **Out of stock**
- **25.5%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**136**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**23%**
- Jazwares25% - YuMe18% - Stranger Things17% - Mini Brands7% - Weta Workshop6% - Funko4%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -70.0% search growth over the last 90 days.
20K15KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/stranger-things-figures/trend)
## **Top stranger things figures search terms**
- **stranger things toys**79K/yr-66.1%0.8% conv. - **stranger things figures**110K/yr-70.6%0.6% conv. - **stranger things action figures**27K/yr-74.1%0.7% conv. - **stranger things toy**12K/yr-65.8%1.5% conv. - **stranger things figure**19K/yr-74.8%1.4% conv. - **stranger things figures set**5K/yr-70.0%0.8% conv. - **stranger things lego figures**3K/yr-73.1%0.0% conv. - **stranger things collectibles**7K/yr-91.3%0.0% conv. - **stranger things kinder**4K/yr-90.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/stranger-things-figures/search-terms)
## **Top stranger things figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory**Jazwares**£10.89**4.5★326 rev](https://www.amazon.co.uk/dp/B0DQX1B197) [2**Stranger Things Eleven (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory**Stranger Things**£9.75**4.3★25 rev](https://www.amazon.co.uk/dp/B0F8VP1B7V) [3**YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters**YuMe**£12.68**4.4★134 rev](https://www.amazon.co.uk/dp/B0FW53SZ22) [4**Stranger Things Dustin Henderson Upside Down Collector Figure - 6-Inch Highly Detailed Figure with Soft Good Clothing and Unique Accessories**Jazwares**£17.09**4.7★430 rev](https://www.amazon.co.uk/dp/B0DR3C8C3Z) [5**YuMe Stranger Things 2.5 Mini Figure Collectable | Upside Down Series 3 Surprise Blind Bag | Officially Licensed Netflix Merchandise | Toy Gift for Kids Adults & Fans | Collect All 8 Characters**YuMe**£6.77**4.1★94 rev](https://www.amazon.co.uk/dp/B0FS7DRBF6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anime Figures Kids Set 6 Pcs Mini Collectible Dolls Cartoon Toys Figure Premium Model Merch Gifts for Boys Girls Anime Enthusiasts for Desk Home Party Carnival Christmas Birthday Decor Figurine**Luchild**£7.77**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNK9C61) [**Zuru Mini Brands Stranger Things Mystery Pack**Mini Brands**£11.28**34 rev8mo ago](https://www.amazon.co.uk/dp/B0FMF2395G) [**Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis**Mini Brands**£8.26**24 rev8mo ago](https://www.amazon.co.uk/dp/B0FK7RFHL1) [**STRANGER THINGS Mike Wheeler (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory Red**Stranger Things**£12.22**9 rev8mo ago](https://www.amazon.co.uk/dp/B0FXHVR6PH) [**Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory**Jazwares**£10.89**326 rev9mo ago](https://www.amazon.co.uk/dp/B0DQX1B197)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anime Figures Kids Set 6 Pcs Mini Collectible Dolls Cartoon Toys Figure Premium Model Merch Gifts for Boys Girls Anime Enthusiasts for Desk Home Party Carnival Christmas Birthday Decor Figurine**Luchild**£7.77**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GVNK9C61) [**Bandai Minix Stranger Things Will Model | Collectable Will Stranger Things Figure | Bandai Minix Stranger Things Merchandise Range | Stranger Things Figures Make Great Stranger Things Gifts**MINIX**£9.04**4.6★**▲ 950%**](https://www.amazon.co.uk/dp/B0BJ3XJMRW) [**Top Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner**Top Trumps**£8.21**4.4★**▲ 384%**](https://www.amazon.co.uk/dp/B0DKP3QJXD) [**Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory**Jazwares**£10.89**4.5★**▲ 165%**](https://www.amazon.co.uk/dp/B0DQX1B197) [**Funko Bitty Boxes: Stranger Things - Byers House with Will and Eleven - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£16.75**4.8★**▲ 108%**](https://www.amazon.co.uk/dp/B0DKTXS59T)
**~~View all trending →~~**
## **What buyers say about stranger things figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**19%
*“Gift for my godson he absolutely loves it”*
**Collectibles**18%
*“Pretty cool collectable”*
**Quality-Overall**15%
*“It's reasonable quality”*
**Advertised Vs Actual Product**9%
*“As described”*
**Value For Money**6%
*“worth it”*
**Size-Overall**6%
*“a good size”*
**Fun/Entertainment Experience**5%
*“Great little toy”*
**Soft Feel**3%
*“Soft and cuddly”*
**Weight Heavy**2%
*“a quite heavy”*
**Correct Contents**2%
*“Good amount of cards in the box”*
### **What buyers complain about **
**Value For Money**23%
*“Not worth the price”*
**Size-Overall**16%
*“My son was so disappointed with the size”*
**Quality-Overall**14%
*“Its poor quality the way the charging area has been made”*
**Advertised Vs Actual Product**6%
*“Waste of money/false advertising”*
**Brightness/Shine/Glow**6%
*“The lamp is detailed and red light, not very bright,”*
**Print Quality**4%
*“some cards almost look like theyve been printed from compressed images”*
**Fun/Entertainment Experience**3%
*“Do it properly it ruins the fun”*
**Durability**1%
*“they break too easily”*
**Functionality-Overall**1%
*“Doesn't work”*
**Ease Of Use**1%
*“Not easiest to get in to”*
### **Top return reasons **
**Defective Material/Parts**16%
**Charging**14%
**Print Quality**9%
**Size-Overall**8%
**Gifting Purpose**8%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Quality-Overall**5%
**Functionality-Overall**4%
**Product Condition**4%
## **Common questions**
- **Is stranger things figures profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 35 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -70.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the stranger things figures niche?**
- 19 brands and 136 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in stranger things figures?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.
- **What does it cost to enter the stranger things figures niche?**
- Listings span £6.54–£64.55; the average listing price is £18.69 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.
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