---
title: "Trend — stout - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/stout/trend"
last_updated: "2026-07-31T14:33:22.216Z"
locale: en
meta:
  description: "Niche score 56/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — stout - Flapen"
---

# **stout**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 24Conversion 65Competition 69Returns 98Price range 64Avg price 68Brand share 9Review moat 72Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 1.5M searches

**Review moat**

**Good****628.26**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£14.19**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.70–£33.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand