---
title: "Stout — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/stout"
last_updated: "2026-07-31T12:03:50.666Z"
locale: en
meta:
description: "Niche score 56/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stout — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **stout**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 24Conversion 65Competition 69Returns 98Price range 64Avg price 68Brand share 9Review moat 72Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.5M searches
**Review moat**
**Good****628.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£14.19**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.70–£33.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stout is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stout market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **68%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**77**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**2%**
- GUINNESS THE 175981% - BEAMS INTERNATIONAL9% - QWERTY Beer Box2% - SERIOUS PIG2% - All Things Personalised2% - Murphy's1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/stout/trend)
## **Top stout search terms**
- **guinness**594K/yr-2.9%5.7% conv. - **guinness gifts for men**352K/yr+0.8%3.3% conv. - **guiness**158K/yr+7.2%9.5% conv. - **guinness gifts**104K/yr+31.5%1.5% conv. - **stout**54K/yr-20.8%2.0% conv. - **guinness gift**36K/yr+23.0%2.1% conv. - **guinness draught cans**18K/yr+0.2%9.2% conv. - **guinness gift set**40K/yr+13.6%3.9% conv. - **guinness merchandise**26K/yr-26.9%0.7% conv. - **stout beer**20K/yr-23.5%1.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/stout/search-terms)
## **Top stout products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£61K10%£123K15%£184K20%£245K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guinness Draught Stout Beer | 4.1% vol | 15 x 440ml | Official Beer of the Premier League | Iconic Stout | Rich Smooth Head & Sweetness of Malt Balanced with Hops**GUINNESS THE 1759**£13.84**4.7★1,790 rev](https://www.amazon.co.uk/dp/B00DX7GNUI) [2**Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)**GUINNESS THE 1759**£33.30**5.0★2 rev](https://www.amazon.co.uk/dp/B0GH8J655K) [3**Guinness Beer Gift Set 500 ml Pint Glass Chocolate & Fudge Hamper**BEAMS INTERNATIONAL**£18.09**4.2★583 rev](https://www.amazon.co.uk/dp/B096S6HMCJ) [4**Guinness Draught Nitrosurge | 4.1% vol | 10x558ml Beer Cans | Perfect Pub Pour at Home | Match Day Beer | Celebrate the Football This Summer | Device Sold Separately**GUINNESS THE 1759**£13.47**4.4★404 rev](https://www.amazon.co.uk/dp/B0D4MM7KVY) [5**Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box**GUINNESS THE 1759**£9.21**0.0★0 rev](https://www.amazon.co.uk/dp/B0GPXB42PS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guinness Extra-Large Wheeled Holdall 80cm Travel Duffel Bag with 3 Wheels & Telescopic Handle | Spacious Luggage for Travel Sports Camping & Road Trips | Official Guinness Design**GUINNESS THE 1759**£32.83**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYYTF9Z1) [**Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box**GUINNESS THE 1759**£9.21**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GPXB42PS) [**Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet Leather Card Holder & Keyring Bottle Opener Genuine Leather Premium Boxed Gift Set**GUINNESS THE 1759**£9.58**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GPXXZPRK) [**Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)**GUINNESS THE 1759**£33.30**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8J655K) [**Guinness Irish Stout & Snack Hamper With Official Guinness Glass Birthday Beer Gift Set - Draught Original & Murphys 440ml Stout Hampers - Gift for Men by QWERTY Beer Box**QWERTY Beer Box**£30.69**17 rev7mo ago](https://www.amazon.co.uk/dp/B0G6GK1FQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guinness Extra-Large Wheeled Holdall 80cm Travel Duffel Bag with 3 Wheels & Telescopic Handle | Spacious Luggage for Travel Sports Camping & Road Trips | Official Guinness Design**GUINNESS THE 1759**£32.83**0.0★**▲ 358%**](https://www.amazon.co.uk/dp/B0GYYTF9Z1) [**Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet Leather Card Holder & Keyring Bottle Opener Genuine Leather Premium Boxed Gift Set**GUINNESS THE 1759**£9.58**0.0★**▲ 356%**](https://www.amazon.co.uk/dp/B0GPXXZPRK) [**Guinness Official Drawstring Bag Black Water-Resistant Sports & Gym Sack with Zip Pocket | Lightweight Backpack for Football Travel & Everyday Use | Licensed Guinness Merchandise 47x41cm**GUINNESS THE 1759**£7.12**0.0★**▲ 351%**](https://www.amazon.co.uk/dp/B0G3XH9TCQ) [**Guinness 24 ABS Check-in Suitcase Lightweight Hard Shell Luggage with 360 Spinner Wheels Telescopic Handle & Built-in Combination Lock Durable 65cm Travel Case (Green)**GUINNESS THE 1759**£33.30**5.0★**▲ 319%**](https://www.amazon.co.uk/dp/B0GH8J655K) [**Guinness Black/Deep Tan T- Shirt (X-Large)**GUINNESS THE 1759**£17.65**4.5★**▲ 303%**](https://www.amazon.co.uk/dp/B07N1YQFK9)
**~~View all trending →~~**
## **What buyers say about stout**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality bag”*
**Gifting Purpose**19%
*“Christmas gift”*
**Taste-Overall**13%
*“Really tasty coffee”*
**Value For Money**8%
*“good value”*
**Alcohol Flavor**6%
*“Alcohol free”*
**Advertised Vs Actual Product**5%
*“As described”*
**Design-Overall**4%
*“Its for sure a nice looking device”*
**Flavor**3%
*“very nice flavour”*
**Engraving/Paint/Sublimation**3%
*“Lovely engraving”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**27%
*“expensive”*
**Functionality-Overall**8%
*“It doesnt work”*
**Taste-Overall**7%
*“the beer didn't taste great”*
**Leak-Proof**7%
*“Leaks”*
**Quality-Overall**7%
*“Really poor”*
**Durability**7%
*“Broke after 2 months”*
**Storage Temperature**5%
*“Must have been stored wrong”*
**Advertised Vs Actual Product**4%
*“Another marketing gimmick”*
**Engraving/Paint/Sublimation**3%
*“Engraving positioning is terrible”*
**Scratch Resistance**3%
*“scratched like have been used before defo dont look brand new”*
### **Top return reasons **
**Gifting Purpose**35%
**Size-Overall**26%
**Product Condition**6%
**Weight Heavy**6%
**Advertised Vs Actual Product**6%
**Hard Feel**5%
**Cleaning Modes**3%
**Value For Money**3%
**Leak-Proof**3%
**Quality-Overall**2%
## **Common questions**
- **Is stout profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 34 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the stout niche?**
- 8 brands and 77 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in stout?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.3%.
- **When does demand for stout peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the stout niche?**
- Listings span £4.70–£33.30; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.
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