---
title: "Products — squishmallow - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/squishmallow/products"
last_updated: "2026-07-31T21:38:08.823Z"
locale: en
meta:
  description: "Niche score 51/100 · £610K/yr market · 2.7M searches/yr · £11.30 avg price. Soft demand (-23.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £610K/yr market · 2.7M searches/yr · £11.30 avg price. Soft demand (-23.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — squishmallow - Flapen"
---

# **squishmallow**

**Worth a look**

Shows low returns (0.8%), but soft demand (-23.3% this quarter) keeps it on the watch list.

Market size 65Growth 13Conversion 25Competition 90Returns 96Price range 45Avg price 44Brand share 32Review moat 70Quality gap 25

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Review moat**

**Good****719.04**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£610K**

£610K/yr · 2.7M searches

**Price range**

**Okay****£3.66–£24.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.30**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch