---
title: "Sprunki — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sprunki"
last_updated: "2026-07-31T12:22:28.855Z"
locale: en
meta:
description: "Niche score 53/100 · £124K/yr market · 382K searches/yr · £11.90 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £124K/yr market · 382K searches/yr · £11.90 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sprunki — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **sprunki**
**Worth a look**
Shows a thin review moat (35 avg reviews), but soft demand (-17.9% this quarter) keeps it on the watch list.
Market size 28Growth 16Conversion 34Competition 72Returns 98Price range 44Avg price 49Brand share 76Review moat 98Quality gap 48
**Review moat**
**Incredible****34.89**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.52–£23.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£124K**
£124K/yr · 382K searches
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, sprunki is a £124K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sprunki market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£119K–£149K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#631**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **86%**
- **Out of stock**
- **27.8%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**37%**
- Temolie20% - InteDesign17% - Pitevotur11% - Kouipoie6% - shumintaojin4% - MXZWOC4%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -17.9% search growth over the last 90 days.
23K18KHoliday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/sprunki/trend)
## **Top sprunki search terms**
- **sprunki**213K/yr-14.9%1.6% conv. - **sprunki plushies**69K/yr-21.9%2.3% conv. - **sprunki toys**48K/yr-22.3%3.6% conv. - **sprunki plush**16K/yr-23.4%1.4% conv. - **sprunkies**9K/yr-5.6%2.8% conv. - **sprunki figures**8K/yr-9.7%3.8% conv. - **sprunky**5K/yr+3.7%2.5% conv. - **sprunkis**4K/yr-30.0%3.1% conv. - **spunki**4K/yr-38.3%2.5% conv. - **spunki toys**6K/yr-53.7%3.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/sprunki/search-terms)
## **Top sprunki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£19K20%£25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Temolie Sprunki Pyjamas Boys Long Sleeve Pjs Set Incredibox Girls Music Game Pajamas Nighties Sleepwear for Kids 3-12 Years (UK Age 7 Years 8 Years Regular black)**Temolie**£13.84**4.6★25 rev](https://www.amazon.co.uk/dp/B0F18N22J9) [2**48 Pcs Sprunky Collectible Figurines Set Cartoon Characters Mini Sprunky Decorative Figures Colorful Ornaments for Collectors Desk Decor**InteDesign**£13.51**4.6★97 rev](https://www.amazon.co.uk/dp/B0FK4K8V82) [3**Kouipoie 48PCS S-prunki Action Figures 1-1.6IN Colorful Toy Figures for Kids for Boys and Girls Ages 3+ Safe Durable and Fun The for any S-prunki Games fan.**Kouipoie**£13.46**4.5★51 rev](https://www.amazon.co.uk/dp/B0F3HWFRLN) [4**Pitevotur Game Pyjamas Boys Girls Short Pjs Set Music Game Tshirts Nighties Sleepwear for Kids 3-12 Years Black**Pitevotur**£15.61**4.5★47 rev](https://www.amazon.co.uk/dp/B0DWJ8NFGK) [5**MXZWOC 6PCS Plushies For Games Fans 9.8 Plush Toys Figures Soft Stuffed Animal Pillow Doll Christmas Birthday Gifts for Adult Kids(6PCS)**MXZWOC**£18.30**4.8★48 rev](https://www.amazon.co.uk/dp/B0DSVVWSL1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZPSOSPZ Kids Anime Backpack School Bag with DIY Toy Book Birthday Gift**ZPSOSPZ**£14.24**9 rev1mo ago](https://www.amazon.co.uk/dp/B0FNWSQ18G) [**Gensly 48 Pcs Colorful Music Game Characters Figures Cartoon Mini Action Figures for Party Favors Funny Collectible Toys**Gensly**£11.80**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3G33V1) [**48 Pcs Sprunky Collectible Figurines Set Cartoon Characters Mini Sprunky Decorative Figures Colorful Ornaments for Collectors Desk Decor**InteDesign**£13.51**97 rev11mo ago](https://www.amazon.co.uk/dp/B0FK4K8V82) [**10 Pack Sprunki Action Figures Slime Kit 5 Pack Large Action Figures Kit Premium DIY Scented Slime for Kids Butter Clear Cloud Slime Jelly Cube Crystal Putty Christmas Party Favor for Girls and Boys**Niuruilsi**£13.12**21 rev1y ago](https://www.amazon.co.uk/dp/B0FD8PPT9F) [**Sp-runki Birthday Party Decoration 30PCS Kids Cartoon Balloons Kit with Latex Balloon Banner Cake Topper Deco Sp-runki Party Supplies for Boys Girls Birthday Theme Decoration**Wirhaut**£7.41**14 rev1y ago](https://www.amazon.co.uk/dp/B0FF21BN73)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gensly 48 Pcs Colorful Music Game Characters Figures Cartoon Mini Action Figures for Party Favors Funny Collectible Toys**Gensly**£11.80**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B0GZ3G33V1) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£13.77**4.6★**▲ 179%**](https://www.amazon.co.uk/dp/B0CMCKR4FJ) [**KxrTpx 24Pcs Colorful Cartoon Figure Toys Creative Figure Toys Colorful Figures for Kids Game Figures Mini Toys for Kids Cartoon Game Character Collectible Ornament for Fans**KxrTpx**£8.73**5.0★**▲ 171%**](https://www.amazon.co.uk/dp/B0GTRFDQ8K) [**Temolie Sprunki Pyjamas Boys Long Sleeve Pjs Set Incredibox Girls Music Game Pajamas Nighties Sleepwear for Kids 3-12 Years (UK Age 4 Years 5 Years Regular purple)**Temolie**£13.89**4.6★**▲ 163%**](https://www.amazon.co.uk/dp/B0F18JBVK7) [**Temolie Sprunki Pyjamas Boys Long Sleeve Pjs Set Incredibox Girls Music Game Pajamas Nighties Sleepwear for Kids 3-12 Years (UK Age 7 Years 8 Years Regular black)**Temolie**£13.84**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0F18N22J9)
**~~View all trending →~~**
## **What buyers say about sprunki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“High quality and accurate depiction of character”*
**Value For Money**23%
*“Good value for money”*
**Advertised Vs Actual Product**10%
*“As described, my son loves them”*
**Fun/Entertainment Experience**10%
*“Kept kids entertained”*
**Size-Overall**9%
*“Nice size and my friends wee boy loved it”*
**Durability**4%
*“durable”*
**Gifting Purpose**3%
*“easy party activity idea that works well as party favours rewards or small gifts”*
**Color**3%
*“The cartoon style designs are colourful”*
**Strength**2%
*“Sturdy and well made”*
**Correct Contents**2%
*“A good pack with 3 of each sprunkie”*
### **What buyers complain about **
**Quality-Overall**33%
*“Not good quality”*
**Size-Overall**17%
*“Little bigger than I expected”*
**Value For Money**15%
*“Not worth it”*
**Color**10%
*“Unfortunately all the characters colours are mixed up so my son doesn't like it”*
**Stitch/Finish/Polish**8%
*“The stitching had come undone”*
**Weight Heavy**3%
*“So unnecessarily plastic heavy for no reason”*
### **Top return reasons **
**Size-Overall**54%
**Stitch/Finish/Polish**11%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Color**6%
**Material Quality**4%
**Choking**4%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Print Quality**2%
## **Common questions**
- **Is sprunki profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sprunki niche?**
- 24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in sprunki?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for sprunki peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sprunki niche?**
- Listings span £4.52–£23.36; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.
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