---
title: "Search terms — sports shorts women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sports-shorts-women/search-terms"
last_updated: "2026-07-31T14:29:43.337Z"
locale: en
meta:
  description: "Niche score 61/100 · £33K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £33K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sports shorts women - Flapen"
---

# **sports shorts women**

**Worth a look**

Shows demand growing +277.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 99Conversion 15Competition 96Returns 39Price range 54Avg price 51Brand share 94Review moat 59Quality gap 70

**Growth**

**Incredible****+277.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,133.36**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.74–£27.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.16**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£33K**

£33K/yr · 222K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")