---
title: "Search terms — sports bra - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sports-bra/search-terms"
last_updated: "2026-07-31T17:38:33.491Z"
locale: en
meta:
  description: "Niche score 60/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sports bra - Flapen"
---

# **sports bra**

**Worth a look**

Shows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 50Conversion 6Competition 98Returns 30Price range 66Avg price 76Brand share 96Review moat 27Quality gap 83

**Competition**

**Incredible****7%**

top-5 click share — an open shelf

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.20**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.65–£35.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£333K**

£333K/yr · 4.8M searches

**Growth**

**Good****+20.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****3,758.76**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")