---
title: "Sports Bra — £333K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sports-bra"
last_updated: "2026-07-31T13:11:32.984Z"
locale: en
meta:
description: "Niche score 60/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sports Bra — £333K/yr Amazon UK Niche (2026) - Flapen"
---
# **sports bra**
**Worth a look**
Shows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 50Conversion 6Competition 98Returns 30Price range 66Avg price 76Brand share 96Review moat 27Quality gap 83
**Competition**
**Incredible****7%**
top-5 click share — an open shelf
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.65–£35.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£333K**
£333K/yr · 4.8M searches
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,758.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sports bra is a £333K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sports bra market data**
- **Units sold / yr**
- **20K–25K**
- avg 0–100/product
- **Revenue / yr**
- **£304K–£380K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
**Brands**
**106 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**31%**
Top 20: 65%
**Top-5 click share**
**7%**
Top 20: 22%
**Open market**
**71%**
- Cavotor9% - Amazon Essentials6% - YOWOMO5% - Lemef4% - Comfyin3% - Triumph3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.
150K100KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/sports-bra/trend)
## **Top sports bra search terms**
- **bras for women**1.0M/yr+35.8%0.2% conv. - **bra**927K/yr+4.6%0.1% conv. - **sports bra**505K/yr-0.4%0.4% conv. - **womens bras**328K/yr+18.5%0.1% conv. - **push up bra**318K/yr+12.2%0.2% conv. - **bras**297K/yr+20.3%0.2% conv. - **front fastening bras for women uk**173K/yr+37.0%0.2% conv. - **bralettes for women**148K/yr+44.6%0.4% conv. - **minimiser bras for women uk**103K/yr+84.8%0.1% conv. - **triumph bras for women**138K/yr+28.4%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/sports-bra/search-terms)
## **Top sports bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£3K2%£7K3%£10K4%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vinfact Womens Bras Plunge V Floral Non Wired Push up Padded Comfort Everyday Bra-Black-M**Vinfact**£13.75**4.4★281 rev](https://www.amazon.co.uk/dp/B0DCF99KSN) [2**HORISUN Wireless Push Up Full Coverage Bra for Women Seamless Bras with Soft Support Comfort T Shirt Bralette (White L)**HORISUN**£16.79**4.1★5,659 rev](https://www.amazon.co.uk/dp/B0CNPMHPZ5) [3**Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee 2XL)**Cavotor**£15.65**4.2★150 rev](https://www.amazon.co.uk/dp/B0FT79PTLG) [4**Amazon Essentials Womens Comfortable Underwire T-Shirt Bra Black/Grey Heather 34B**Amazon Essentials**£12.41**4.0★4,161 rev](https://www.amazon.co.uk/dp/B0924NN6F5) [5**Comfyin Wireless Bras for Women Non Wired Seamless Bras with Removable Pads 3 Pack**Comfyin**£11.90**4.3★4,564 rev](https://www.amazon.co.uk/dp/B0991S7791)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women**Happriue**£11.61**55 rev4mo ago](https://www.amazon.co.uk/dp/B0GTTS8WSK) [**Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L**Amazon Essentials**£16.65**219 rev4mo ago](https://www.amazon.co.uk/dp/B0FPXV2VK6) [**Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)**GDDDYWWJ**£8.42**175 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLLJX93) [**HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra**HOWIN**£13.01**285 rev6mo ago](https://www.amazon.co.uk/dp/B0GGH8BM1X) [**YOWOMO 3PC Lace Bras for Women Sexy Womens Bra Push Up**YOWOMO**£16.53**17 rev6mo ago](https://www.amazon.co.uk/dp/B0GCW5L4RK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)**GDDDYWWJ**£8.42**4.0★**▲ 43%**](https://www.amazon.co.uk/dp/B0GTLLJX93) [**Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women**Happriue**£11.61**4.3★**▲ 43%**](https://www.amazon.co.uk/dp/B0GTTS8WSK) [**Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L**Amazon Essentials**£16.65**4.2★**▲ 42%**](https://www.amazon.co.uk/dp/B0FPXV2VK6) [**Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee XL)**Cavotor**£15.66**4.2★**▲ 42%**](https://www.amazon.co.uk/dp/B0G62XW5WZ) [**HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra**HOWIN**£13.01**4.0★**▲ 39%**](https://www.amazon.co.uk/dp/B0GGH8BM1X)
**~~View all trending →~~**
## **What buyers say about sports bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**33%
*“Extremely comfortable”*
**Size-Overall**19%
*“Flattering fit”*
**Quality-Overall**7%
*“Excellent product”*
**Soft Feel**5%
*“Very comfortable and smooth”*
**Value For Money**4%
*“Excellent value for money”*
**Material Quality**3%
*“Good material”*
**Exercise/Sports Suitability**2%
*“Good quality sports bra”*
**Color**2%
*“beautiful colours”*
**Chest Fit**2%
*“gives the bust a good shape”*
**Shape/Style**2%
*“the style is beautiful too”*
### **What buyers complain about **
**Size-Overall**31%
*“Runs large”*
**Chest Fit**4%
*“the bra was not suitable for larger bust”*
**Quality-Overall**3%
*“Poor Quality”*
**Comfort-Overall**3%
*“Worlds most uncomfortable bra”*
**Cushion**3%
*“Too much padding”*
**Adhesion/Stickiness**2%
*“Doesnt stick”*
**Strap/String Quality**2%
*“not having adjustable straps”*
**Color**2%
*“Colour comes off onto skin”*
**Machine Wash Suitability**2%
*“Do not wash well”*
**Value For Money**2%
*“so expensive for what it is”*
### **Top return reasons **
**Size-Overall**71%
**Chest Fit**5%
**Shape/Style**3%
**Comfort-Overall**2%
**Cushion**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Material Quality**2%
**Color**2%
**Functionality-Overall**1%
## **Common questions**
- **Is sports bra profitable to sell on Amazon United Kingdom?**
- The niche generates £333K/yr across 421 tracked products. 9 of 110 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the sports bra niche?**
- 106 brands and 143 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in sports bra?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Quality-Overall. The return rate is 4.6%.
- **When does demand for sports bra peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sports bra niche?**
- Listings span £4.65–£35.03; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 3,759 reviews — the moat a new listing must climb.
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