---
title: "Search terms — speedo - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/speedo/search-terms"
last_updated: "2026-07-31T18:46:48.333Z"
locale: en
meta:
  description: "Niche score 51/100 · £51K/yr market · 410K searches/yr · £13.01 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £51K/yr market · 410K searches/yr · £13.01 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — speedo - Flapen"
---

# **speedo**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 13Growth 70Conversion 12Competition 89Returns 54Price range 61Avg price 58Brand share 38Review moat 37Quality gap 72

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+51.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£4.98–£30.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.01**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,794.66**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£51K**

£51K/yr · 410K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale