---
title: "Sorry — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sorry"
last_updated: "2026-07-31T12:22:29.696Z"
locale: en
meta:
description: "Niche score 47/100 · £39K/yr market · 125K searches/yr · £10.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £39K/yr market · 125K searches/yr · £10.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sorry — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **sorry**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 16Conversion 38Competition 61Returns 98Price range 62Avg price 36Brand share 80Review moat 47Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£3.46–£33.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,846.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 125K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sorry is a £39K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sorry market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£41K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#2,556**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**55%**
Top 20: 95%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**39%**
- Big Red Egg13% - Generic13% - SMILE GIFTS UK11% - Gifted Happiness10% - Jeasona8% - Baking Friends6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -18.4% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/sorry/trend)
## **Top sorry search terms**
- **sorry**50K/yr-29.8%0.9% conv. - **im sorry gifts for her**15K/yr+1.3%4.3% conv. - **im sorry gifts**11K/yr-19.4%2.1% conv. - **im sorry gifts for him**11K/yr-19.8%3.0% conv. - **sorry gifts for her**9K/yr-10.7%2.9% conv. - **im sorry**7K/yr-11.3%2.8% conv. - **apology gifts for her**6K/yr+8.5%2.9% conv. - **sorry gifts for him**7K/yr-17.5%2.6% conv. - **sorry gift**5K/yr-16.7%2.1% conv. - **sorry gifts**4K/yr-0.1%2.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/sorry/search-terms)
## **Top sorry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SORRY IM SUCH A DICKHEAD - Adorable Lovely Soft Brown Teddy Bear - Gift Present**Big Red Egg**£17.12**4.7★14 rev](https://www.amazon.co.uk/dp/B09LZ6QR61) [2**gift Apology Necklace for Partner Wife Girlfriend from Boyfriend/Husband**Generic**£17.29**4.2★54 rev](https://www.amazon.co.uk/dp/B0BW6736G7) [3**A Little Bag to say IM SORRY. Apology Gift. Im Sorry**SMILE GIFTS UK**£8.41**4.0★18 rev](https://www.amazon.co.uk/dp/B0C2ZNMXSJ) [4**Gifted Happiness Im Sorry Necklace Gift Apology Gift with Message Card Sentimental Forgiveness Gift for Her Romantic Pendant Necklace for Girlfriend Wife or Partner**Gifted Happiness**£17.49**4.3★28 rev](https://www.amazon.co.uk/dp/B0CP9S1Q6G) [5**Im Sorry Apology Chocolate Sweets Gift Box Hamper Pick N Mix Present**Baking Friends**£8.72**4.6★42 rev](https://www.amazon.co.uk/dp/B09BZXXC5L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sorry Card with Red Heart - 145mm x 145mm Square Apology Greeting Card with Kraft Envelope Cute Minimalist Design for Boyfriend Girlfriend Husband Wife Friends**Purple Fox**£3.46**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G1C2KPBR) [**Sorry Gift for Her Compact Makeup Mirror for Women Apology Gift for Her Apologizing Sorry Gifts for Family Best Friend Girlfriend Wife Sister Colleagues Forgiveness Gifts Folding Makeup Mirror**Jielahua**£6.80**2 rev11mo ago](https://www.amazon.co.uk/dp/B0FKG4MZXK) [**VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples**VELENTI**£8.30**2,242 rev1y ago](https://www.amazon.co.uk/dp/B0F48P7LTD) [**Jeasona Funny Socks Men 9-11 Funny Gifts for Men Rude Christmas for Him Secret Santa Gifts Bald Joke Gifts Silly Presents Fun Birthday Funky Socks**Jeasona**£7.81**108 rev1y ago](https://www.amazon.co.uk/dp/B0DMNC3QYF) [**Gifted Happiness Im Sorry Necklace Gift Apology Jewellery with Message Card Sentimental Forgiveness Gift for Her Romantic Heart Pendant Necklace for Girlfriend Wife or Partner**Gifted Happiness**£17.28**8 rev2y ago](https://www.amazon.co.uk/dp/B0D94RFWP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts**Jeasona**£7.59**4.7★**▲ 315%**](https://www.amazon.co.uk/dp/B07C1XPLQQ) [**Jeasona Funny Socks Men 9-11 Funny Gifts for Men Rude Christmas for Him Secret Santa Gifts Bald Joke Gifts Silly Presents Fun Birthday Funky Socks**Jeasona**£7.81**4.6★**▲ 248%**](https://www.amazon.co.uk/dp/B0DMNC3QYF) [**KORAS Gifts for Him Black Onyx Stone Bracelet for Boyfriend Husband Adjustable Beads Bracelet Present for Anniversary Birthday Fathers Day Christmas**KORAS**£11.14**4.4★**▲ 246%**](https://www.amazon.co.uk/dp/B0C4XSNY78) [**HZJ-AIGO Pocket Hug Token Long Distance Relationship Gifts Thinking of You Gifts Isolation Gifts Stainless Steel Double Sided Inspirational Gifts Stocking Fillers Christmas Gift (C)**HZJ-AIGO**£3.94**4.6★**▲ 230%**](https://www.amazon.co.uk/dp/B09QKKB4P7) [**Sorry Gift for Her Compact Makeup Mirror for Women Apology Gift for Her Apologizing Sorry Gifts for Family Best Friend Girlfriend Wife Sister Colleagues Forgiveness Gifts Folding Makeup Mirror**Jielahua**£6.80**5.0★**▲ 182%**](https://www.amazon.co.uk/dp/B0FKG4MZXK)
**~~View all trending →~~**
## **What buyers say about sorry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Very nice, cute handmade crotchet, excellent for gift”*
**Gifting Purpose**28%
*“Valentines gift”*
**Value For Money**7%
*“Excellent value for money”*
**Advertised Vs Actual Product**7%
*“was exactly as advertised”*
**Color**5%
*“Lovely subtle colours”*
**Size-Overall**4%
*“Fits beautifully”*
**Soft Feel**4%
*“Cute and soft”*
**Design-Overall**3%
*“Pretty design”*
**Comfort-Overall**2%
*“comfortable”*
**Fun/Entertainment Experience**1%
*“Family Fun”*
### **What buyers complain about **
**Size-Overall**28%
*“Too small”*
**Value For Money**17%
*“Look more expensive than they were”*
**Quality-Overall**11%
*“Looks and feels cheap and is”*
**Durability**10%
*“Disappointed as it broke within a month”*
**Functionality-Overall**7%
*“It didn't work”*
**Stitch/Finish/Polish**4%
*“have been blatantly repaired with stitching of the wrong colour”*
**Strap/String Quality**2%
*“Flimsy string”*
**Strength**2%
*“Flimsy string”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**22%
**Value For Money**8%
**Material Quality**7%
**Gifting Purpose**5%
**Wrist Fit**3%
**Advertised Vs Actual Product**3%
**Chain/Key Quality**2%
**Gap/Hole**2%
**Ankle Support**2%
## **Common questions**
- **Is sorry profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sorry niche?**
- 26 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in sorry?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- **When does demand for sorry peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sorry niche?**
- Listings span £3.46–£33.45; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.
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