---
title: "Softshell Jackets Mens — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/softshell-jackets-mens"
last_updated: "2026-07-31T12:56:10.298Z"
locale: en
meta:
description: "Niche score 40/100 · £19K/yr market · 324K searches/yr · £39.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £19K/yr market · 324K searches/yr · £39.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Softshell Jackets Mens — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **softshell jackets mens**
**Skip it**
Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 2Competition 97Returns 15Price range 43Avg price 95Brand share 73Review moat 65Quality gap 53
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£39.39**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****884.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£10.99–£206.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£19K**
£19K/yr · 324K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, softshell jackets mens is a £19K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softshell jackets mens market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£39K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **76%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**61%**
Top 20: 91%
**Top-5 click share**
**13%**
Top 20: 33%
**Open market**
**34%**
- 33,000ft27% - Tommy Hilfiger14% - Regatta9% - Columbia6% - Mountain Warehouse5% - Kelmon5%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -52.7% search growth over the last 90 days.
9K7KDec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/softshell-jackets-mens/trend)
## **Top softshell jackets mens search terms**
- **softshell jackets mens**58K/yr-39.8%0.1% conv. - **mens softshell jackets**34K/yr-44.5%0.1% conv. - **down jacket**36K/yr-42.8%0.1% conv. - **soft shells jacket for men**33K/yr-49.9%0.3% conv. - **tommy hilfiger mens jackets**79K/yr-76.4%0.1% conv. - **tommy hilfiger mens jacket**17K/yr-41.5%0.1% conv. - **tommy hilfiger jacket mens**16K/yr-18.6%0.2% conv. - **mens north face jackets**22K/yr-66.7%0.1% conv. - **mens coats and jackets winter sale clearance north face**15K/yr-69.3%0.0% conv. - **mens puffer jacket with hood**6K/yr-46.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/softshell-jackets-mens/search-terms)
## **Top softshell jackets mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1912%£3823%£5744%£765101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Mens Softshell Jacket Cascade Ridge III**Columbia**£47.30**4.4★480 rev](https://www.amazon.co.uk/dp/B0CN3WBDS5) [2**Regatta Professional Mens Ablaze Printable Softshell Jacket**Regatta**£12.99**4.4★69 rev](https://www.amazon.co.uk/dp/B07HNRDRFL) [3**Kelmon Mens Softshell Jacket Warm Fleece Waterproof Military Tactical Jacket Outdoor Windproof Functional Jacket with Multiple Pockets Hood Jackets Hunting Hiking**Kelmon**£32.20**4.1★1,933 rev](https://www.amazon.co.uk/dp/B0BR3C4V55) [4**Fort Mens 204 Selkirk Soft Shell Jacket Black L UK**FORT**£16.20**4.5★1,011 rev](https://www.amazon.co.uk/dp/B006GPMX08) [5**33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Blue L**33,000ft**£29.72**4.7★294 rev](https://www.amazon.co.uk/dp/B0DQNZ78JZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommy Jeans Mens Windbreaker Jacket with Stretch Cuffs and Hem Blue (Dark Night Navy) L**Tommy Jeans**£65.30**64 rev1y ago](https://www.amazon.co.uk/dp/B0F4QN67XW) [**Two Bare Feet Mens Softshell Jacket - 8K Water Resistant Breathable Lightweight Work Jacket Windproof Outdoor Hiking Coat for Rainy and Cold Weather (L Black)**Two Bare Feet**£24.07**64 rev1y ago](https://www.amazon.co.uk/dp/B0DVC95289) [**33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Blue L**33,000ft**£29.72**294 rev1y ago](https://www.amazon.co.uk/dp/B0DQNZ78JZ) [**33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Midnight Blue S**33,000ft**£30.34**294 rev1y ago](https://www.amazon.co.uk/dp/B0DQNQMM9N) [**33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Black XL**33,000ft**£29.84**294 rev1y ago](https://www.amazon.co.uk/dp/B0DQNF4Q2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tommy Jeans Mens Windbreaker Jacket with Stretch Cuffs and Hem Blue (Dark Night Navy) L**Tommy Jeans**£65.30**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0F4QN67XW) [**Columbia Mens Softshell Jacket Cascade Ridge III**Columbia**£47.30**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0CN3WBDS5) [**33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Grey L**33,000ft**£30.25**4.7★**▲ 82%**](https://www.amazon.co.uk/dp/B0DQNP59FZ) [**33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Midnight Blue S**33,000ft**£30.34**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0DQNQMM9N) [**Kelmon Mens Softshell Jacket Warm Fleece Waterproof Military Tactical Jacket Outdoor Windproof Functional Jacket with Multiple Pockets Hood Jackets Hunting Hiking**Kelmon**£28.87**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B0BR3BFVB2)
**~~View all trending →~~**
## **What buyers say about softshell jackets mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“is a snug fit”*
**Quality-Overall**16%
*“Excellent quality”*
**Value For Money**13%
*“on this occasion it was worth the money”*
**Warmth**10%
*“Keeps you warm”*
**Weight Light**4%
*“perfect lightweight out door coat for all my needs”*
**Comfort-Overall**4%
*“extremely comfortable”*
**Water Resistance**4%
*“Totally water proof inside and out”*
**Pockets/Compartments**3%
*“The pockets are deep”*
**Soft Feel**2%
*“Nice and soft”*
**Weather Proof**2%
*“Very useful for changeable weather”*
### **What buyers complain about **
**Size-Overall**20%
*“terrible fit”*
**Quality-Overall**8%
*“wasn't prepared for the quality i received”*
**Value For Money**5%
*“a bit on the expensive side”*
**Advertised Vs Actual Product**5%
*“Misleading information”*
**Color**4%
*“but dont expect black as I would say more navy blue”*
**Thickness**4%
*“the fleece could be a bit thicker”*
**Zipper Quality**4%
*“Poor zips”*
**Material Quality**3%
*“Not keen on material”*
**Water Resistance**3%
*“Not water proof”*
**Pockets/Compartments**3%
*“pockets not zipped”*
### **Top return reasons **
**Size-Overall**63%
**Color**5%
**Advertised Vs Actual Product**4%
**Thin**3%
**Sleeve Fit**3%
**Quality-Overall**3%
**Zipper Quality**2%
**Pockets/Compartments**2%
**Arm Fit**2%
**Material Quality**2%
## **Common questions**
- **Is softshell jackets mens profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 195 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the softshell jackets mens niche?**
- 43 brands and 129 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in softshell jackets mens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 7.7% — above our launch gate.
- **What does it cost to enter the softshell jackets mens niche?**
- Listings span £10.99–£206.87; the average listing price is £39.39 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.
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