---
title: "Trend — sloggi mens underwear - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sloggi-mens-underwear/trend"
last_updated: "2026-07-31T16:27:52.873Z"
locale: en
meta:
  description: "Niche score 57/100 · £84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sloggi mens underwear - Flapen"
---

# **sloggi mens underwear**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 46Conversion 17Competition 96Returns 100Price range 77Avg price 81Brand share 53Review moat 23Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****£17.26**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.91–£43.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+17.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,223.52**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£84K**

£84K/yr · 349K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale