---
title: "Search terms — sloggi maxi briefs for women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sloggi-maxi-briefs-for-women/search-terms"
last_updated: "2026-07-31T14:41:39.719Z"
locale: en
meta:
  description: "Niche score 57/100 · £173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sloggi maxi briefs for women - Flapen"
---

# **sloggi maxi briefs for women**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 35Conversion 21Competition 96Returns 100Price range 61Avg price 72Brand share 52Review moat 25Quality gap 67

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Good****£14.62**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£4.76–£30.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£173K**

£173K/yr · 718K searches

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,512.57**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale