---
title: "Sloggi Maxi Briefs for Women — £173K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/sloggi-maxi-briefs-for-women"
last_updated: "2026-07-31T14:23:07.467Z"
locale: en
meta:
description: "Niche score 57/100 · £173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sloggi Maxi Briefs for Women — £173K/yr Amazon UK Niche (2026) - Flapen"
---
# **sloggi maxi briefs for women**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 35Conversion 21Competition 96Returns 100Price range 61Avg price 72Brand share 52Review moat 25Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Good****£14.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.76–£30.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£173K**
£173K/yr · 718K searches
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,512.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sloggi maxi briefs for women is a £173K/yr Amazon United Kingdom market (718K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sloggi maxi briefs for women market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **£219K–£292K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**74%**
Top 20: 92%
**Top-5 click share**
**16%**
Top 20: 37%
**Open market**
**24%**
- Sloggi58% - Wealurre7% - wirarpa4% - INNERSY3% - coskefy2% - FINETOO2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/sloggi-maxi-briefs-for-women/trend)
## **Top sloggi maxi briefs for women search terms**
- **sloggi knickers for women**242K/yr+13.5%1.2% conv. - **sloggi maxi briefs for women**110K/yr-5.1%1.9% conv. - **sloggi**81K/yr+11.8%0.5% conv. - **french knickers**70K/yr-18.9%0.5% conv. - **sloggi knickers**35K/yr-11.2%0.8% conv. - **white knickers for women**15K/yr+207.2%0.2% conv. - **white knickers**19K/yr+36.0%0.3% conv. - **sloggies for women full brief**18K/yr+29.6%1.3% conv. - **ladies full briefs multipack**20K/yr+4.0%0.2% conv. - **lace panties**17K/yr+7.3%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/sloggi-maxi-briefs-for-women/search-terms)
## **Top sloggi maxi briefs for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£7K6%£10K8%£14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sloggi Sloggi Maxi Brief Womens Briefs White 16**Sloggi**£21.26**4.6★9,697 rev](https://www.amazon.co.uk/dp/B003Q6KOSS) [2**Sloggi Womens Basic+ Maxi 4 Pack Bikini Black 20 UK**Sloggi**£17.63**4.6★9,697 rev](https://www.amazon.co.uk/dp/B003R9G51O) [3**Sloggi Womens Basic+ Maxi Brief Black 18 UK**Sloggi**£9.31**4.1★947 rev](https://www.amazon.co.uk/dp/B00009Z1EL) [4**Sloggi Womens Basic+ Maxi Brief 3 Pack Beige 22**Sloggi**£11.62**4.4★7,695 rev](https://www.amazon.co.uk/dp/B006ZIQ47Y) [5**Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 White M)**Wealurre**£18.11**4.3★1,094 rev](https://www.amazon.co.uk/dp/B0DBL8DXZ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**InfiniZer 6PCS Lace Underwear Women Ladies Knickers Multipack Sexy Breathable Hipster Panties**InfiniZer**£6.50**45 rev9mo ago](https://www.amazon.co.uk/dp/B0FT26ZFK2) [**ALL OF SHE 6 Pack Cotton Underwear Women Brazilian Slip Lace Underpants Ladies Panties Sexy Hipster Cheeky Women Underwear M**ALL OF SHE**£9.84**1,111 rev1y ago](https://www.amazon.co.uk/dp/B0DXZ9N6SD) [**Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 White M)**Wealurre**£18.11**1,094 rev1y ago](https://www.amazon.co.uk/dp/B0DBL8DXZ8) [**Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 Black L)**Wealurre**£18.00**1,094 rev1y ago](https://www.amazon.co.uk/dp/B0DBLBX5ZT) [**Sloggi Womens sloggi GO Crush High leg C3P Multiple Colours 1**Sloggi**£10.25**137 rev2y ago](https://www.amazon.co.uk/dp/B0CNZ8Q5ZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sloggi Womens Basic+ Maxi 4 Pack Bikini Black 20 UK**Sloggi**£17.63**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B003R9G51O) [**Sloggi 4 x Basic+ Cotton Rich Maxi Brief White 18**Sloggi**£29.04**4.4★**▲ 69%**](https://www.amazon.co.uk/dp/B078NZ1M8V) [**PULIOU Womens Knickers Ladies High Waisted Cotton Underwear Panties Briefs Full Back Coverage Comfy Stretchy Slight Tummy Contorl Multipack of 5 Dark Multicolor L**PULIOU**£13.66**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B09J4V7DJ8) [**Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 Black L)**Wealurre**£18.00**4.3★**▲ 52%**](https://www.amazon.co.uk/dp/B0DBLBX5ZT) [**Sloggi Womens Maxi 2 Pack Control Knickers Skin 18 UK**Sloggi**£14.51**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B00ANS1VBQ)
**~~View all trending →~~**
## **What buyers say about sloggi maxi briefs for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**26%
*“Really comfortable”*
**Size-Overall**20%
*“Nicely made pants and good fit”*
**Quality-Overall**12%
*“Decent quality”*
**Value For Money**9%
*“Excellent price”*
**Soft Feel**5%
*“Lovely and soft”*
**Color**3%
*“I love all of the colours”*
**Material Quality**3%
*“Great material”*
**Washability**2%
*“wash well”*
**Machine Wash Suitability**2%
*“The wash beautifully as well”*
**Advertised Vs Actual Product**2%
*“True to the picture”*
### **What buyers complain about **
**Size-Overall**28%
*“too tight”*
**Advertised Vs Actual Product**11%
*“Misleading picture”*
**Value For Money**7%
*“Not worth the price”*
**Quality-Overall**6%
*“the last 3 packs are terrible quality”*
**Color**5%
*“Colour not as described”*
**Material Quality**4%
*“Very cheap material”*
**Comfort-Overall**4%
*“Uncomfortable”*
**Stretchability/Expandability/Elasticity**2%
*“Terrible elastic used”*
**Durability**2%
*“they rip very easily so didnt ladt long”*
**Waist Fit**2%
*“They were super tight on the waist”*
### **Top return reasons **
**Size-Overall**71%
**Gap/Hole**8%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Shoulder Fit**3%
**Waist Fit**3%
**Color**3%
**Cushion**3%
**Shape/Style**3%
**Quality-Overall**1%
## **Common questions**
- **Is sloggi maxi briefs for women profitable to sell on Amazon United Kingdom?**
- The niche generates £173K/yr across 152 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the sloggi maxi briefs for women niche?**
- 40 brands and 132 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in sloggi maxi briefs for women?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- **When does demand for sloggi maxi briefs for women peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sloggi maxi briefs for women niche?**
- Listings span £4.76–£30.80; the average listing price is £14.62 (sweet spot $15–$100). The average incumbent carries 4,513 reviews — the moat a new listing must climb.
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