---
title: "Slay the Spire Board Game — £10K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/slay-the-spire-board-game"
last_updated: "2026-07-31T13:15:36.700Z"
locale: en
meta:
description: "Niche score 33/100 · £10K/yr market · 27K searches/yr · £27.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £10K/yr market · 27K searches/yr · £27.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Slay the Spire Board Game — £10K/yr Amazon UK Niche (2026) - Flapen"
---
# **slay the spire board game**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 10Conversion 17Competition 22Returns 87Price range 94Avg price 95Brand share 39Review moat 40Quality gap 19
**Avg price**
**Incredible****£27.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£14.10–£62.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,484.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£10K**
£10K/yr · 27K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, slay the spire board game is a £10K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slay the spire board game market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£27K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#2,566**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **60%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**12%**
- CUTTE39% - Unstable Games15% - Generic11% - Goliath9% - Asmodee8% - Greater Than Games6% - Open — no brand owns it (3 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 13 weeks — -29.2% search growth over the last 90 days.
600400Spike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/fashion/slay-the-spire-board-game/trend)
## **Top slay the spire board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3908%£78112%£1K16%£2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Black||m**CUTTE**£16.63**0.0★0 rev](https://www.amazon.co.uk/dp/B0GQRQW4RZ) [2**Unstable Unicorns | Here To Slay | Card Game | Ages 10+ | 2-6 Players | 15-90 Minutes Playing Time**Unstable Games**£14.10**4.8★6,328 rev](https://www.amazon.co.uk/dp/B085JYYWJV) [3**1pc Slay the Spire plush Toy Plushie Stuffed Doll Black and white bear Cosplay Costume for Fans (sty 1)**Generic**£14.95**0.0★0 rev](https://www.amazon.co.uk/dp/B0GYF216PC) [4**CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Yello||m**CUTTE**£16.64**0.0★0 rev](https://www.amazon.co.uk/dp/B0GQRY4NC9) [5**Goliath Games Presents: The Sims - Board Game | Manage Your Needs & Fulfill Your Aspirations! | Based on the Hit Game Series | Adult Board Games | For 2-5 Players Ages 12+**Goliath**£15.38**4.4★466 rev](https://www.amazon.co.uk/dp/B0DVSN2Y3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1pc Slay the Spire plush Toy Plushie Stuffed Doll Black and white bear Cosplay Costume for Fans (sty 1)**Generic**£14.95**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GYF216PC) [**CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Black||m**CUTTE**£16.63**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQRQW4RZ) [**CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Yello||m**CUTTE**£16.64**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQRY4NC9) [**Goliath Games Presents: The Sims - Board Game | Manage Your Needs & Fulfill Your Aspirations! | Based on the Hit Game Series | Adult Board Games | For 2-5 Players Ages 12+**Goliath**£15.38**466 rev1y ago](https://www.amazon.co.uk/dp/B0DVSN2Y3S) [**CATAN 6th Edition The Strategy Board Game | Build Your Civilisation & Outsmart Your Rivals | For Families Adults & Teens | Trade Build & Settle to Victory | 34 Players Ages 10+ 60 Mins**CATAN**£27.83**1,866 rev1y ago](https://www.amazon.co.uk/dp/B0DYK1ZH2D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ConcernedApe LLC | Stardew Valley: The Board Game | Board Game | Ages 14+ | 1-4 Players | 45-200 Minutes Playing Time**Stardew Valley**£46.62**4.7★**▲ 99%**](https://www.amazon.co.uk/dp/B09MDPKV5K) [**1pc Slay the Spire plush Toy Plushie Stuffed Doll Black and white bear Cosplay Costume for Fans (sty 1)**Generic**£14.95**0.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0GYF216PC) [**CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Black||m**CUTTE**£16.63**0.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0GQRQW4RZ) [**CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Yello||m**CUTTE**£16.64**0.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0GQRY4NC9) [**Greater Than Games | Spirit Island | Board Game | 1 - 4 Players | Ages 14+ | 90 - 120 Minutes Playing Time**Greater Than Games**£62.15**4.7★**▲ 43%**](https://www.amazon.co.uk/dp/B01MUHP51S)
**~~View all trending →~~**
## **What buyers say about slay the spire board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**45%
*“Fun game”*
**Trivia Games**11%
*“For me, a great board game is one where you get to make meaningful decisions”*
**Gifting Purpose**10%
*“Gift for the person”*
**Quality-Overall**9%
*“good quality cards”*
**Ease Of Use**6%
*“Easy to pick up and very enjoyable”*
**Advertised Vs Actual Product**4%
*“We are big gamers and this is addictive and very playable”*
**Assembly/Installation**3%
*“Assembly was easy and straightforward, and everything made sense once it was laid out”*
**Value For Money**2%
*“Brilliant value for money”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy tutorial videos available”*
**Design-Overall**1%
*“you realise just how well designed it is”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**18%
*“The rules are not written well”*
**Value For Money**15%
*“could have been cheaper”*
**Quality-Overall**10%
*“Feels cheap”*
**Strength**10%
*“Excellent game in a flimsy version”*
**Durability**10%
*“The board became tatty”*
**Assembly/Installation**5%
*“Thought was going to be hard to set up and understand”*
**Adhesion/Stickiness**3%
*“residual adhesive off”*
**Size-Overall**3%
*“The board itself is quite large”*
### **Top return reasons **
**Gifting Purpose**33%
**Product Condition**14%
**Quality-Overall**11%
**Defective Material/Parts**11%
**Functionality-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Water Resistance**4%
**Adhesion/Stickiness**4%
**Size-Overall**2%
## **Common questions**
- **Is slay the spire board game profitable to sell on Amazon United Kingdom?**
- The niche generates £10K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the slay the spire board game niche?**
- 9 brands and 57 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in slay the spire board game?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Quality-Overall. The return rate is 1.4%.
- **What does it cost to enter the slay the spire board game niche?**
- Listings span £14.10–£62.15; the average listing price is £27.02 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.
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