---
title: "Trend — skzoo - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skzoo/trend"
last_updated: "2026-07-31T21:37:49.107Z"
locale: en
meta:
  description: "Niche score 45/100 · £31K/yr market · 208K searches/yr · £11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £31K/yr market · 208K searches/yr · £11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — skzoo - Flapen"
---

# **skzoo**

**Skip it**

A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 8Conversion 17Competition 69Returns 98Price range 61Avg price 43Brand share 60Review moat 99Quality gap 42

**Review moat**

**Incredible****11.49**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£4.97–£30.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.13**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£31K**

£31K/yr · 208K searches

**Growth**

**Bad****-33.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")