---
title: "Skyrim Merchandise — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skyrim-merchandise"
last_updated: "2026-07-31T13:45:18.186Z"
locale: en
meta:
description: "Niche score 45/100 · £17K/yr market · 98K searches/yr · £15.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £17K/yr market · 98K searches/yr · £15.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skyrim Merchandise — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **skyrim merchandise**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 17Conversion 14Competition 46Returns 98Price range 84Avg price 77Brand share 51Review moat 87Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****256.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.01–£75.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£15.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£17K**
£17K/yr · 98K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, skyrim merchandise is a £17K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skyrim merchandise market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£23K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,731**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**18%**
- FaNaTtik23% - Mega Brands18% - Generic14% - Mumany10% - TUBBZ10% - GAUEIOUR8% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -16.0% search growth over the last 90 days.
7K5KSpike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/skyrim-merchandise/trend)
## **Top skyrim merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£85310%£2K15%£3K20%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEGA Skyrim Action Figures Building Toys Alduin the World Eater with 619 Pieces with 1 Dragonborn Figure for Collectors HXR98**Mega Brands**£31.32**4.7★352 rev](https://www.amazon.co.uk/dp/B0D9PFHHXT) [2**2 Pairs Skyrim Guard Inspired Gift Skyrim Guard Fans Gift Let Me Guess Someone Stole Your Sweet Roll Socks (UK Alpha One Size Regular Regular SOMEONE STOLE)**Generic**£10.59**0.0★0 rev](https://www.amazon.co.uk/dp/B0F1SVKJ2Y) [3**Mumany Youre Finally Awake Bedroom Couch Sofa Square Pillow Case Home Decorative Throw Pillow Covers 18x18 Inch**Mumany**£10.17**4.7★2,665 rev](https://www.amazon.co.uk/dp/B07ZZDGKTY) [4**The Elder Scrolls V: Skyrim Playing Cards Officially Licensed Deck with Unique Artwork 52 Cards + 2 Jokers Durable Card Stock Collectible Gift for Gamers & Fans**FaNaTtik**£5.90**4.1★15 rev](https://www.amazon.co.uk/dp/B07TLB94YL) [5**GAUEIOUR The Imperial Legion Akatosh SKYRIM Dragon Silvertone Necklace Silver Alloy Game Lover Plating Fans Fashion Pendant Jewelry for Women Men Presents**GAUEIOUR**£5.01**3.8★13 rev](https://www.amazon.co.uk/dp/B0DY77HB89)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FaNaTtik The Elder Scrolls Collectors Replica Septim Coin Special Misty Gold Edition Individually Numbered Piece Official Skyrim Merchandise (38mm)**FaNaTtik**£10.22**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GH1F5B52) [**The Elder Scrolls V: Skyrim Dragonborn Iron Helmet Replica Officially Licensed Collectible Hand-Painted Resin Limited Edition (5 000) with Display Stand**FaNaTtik**£75.84**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FHGVYX8Z) [**2 Pairs Skyrim Guard Inspired Gift Skyrim Guard Fans Gift Let Me Guess Someone Stole Your Sweet Roll Socks (UK Alpha One Size Regular Regular SOMEONE STOLE)**Generic**£10.59**0 rev1y ago](https://www.amazon.co.uk/dp/B0F1SVKJ2Y) [**GAUEIOUR The Imperial Legion Akatosh SKYRIM Dragon Silvertone Necklace Silver Alloy Game Lover Plating Fans Fashion Pendant Jewelry for Women Men Presents**GAUEIOUR**£5.01**13 rev1y ago](https://www.amazon.co.uk/dp/B0DY77HB89) [**MEGA Skyrim Action Figures Building Toys Alduin the World Eater with 619 Pieces with 1 Dragonborn Figure for Collectors HXR98**Mega Brands**£31.32**352 rev1y ago](https://www.amazon.co.uk/dp/B0D9PFHHXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Elder Scrolls V: Skyrim Dragonborn Iron Helmet Replica Officially Licensed Collectible Hand-Painted Resin Limited Edition (5 000) with Display Stand**FaNaTtik**£75.84**3.0★**▲ 368%**](https://www.amazon.co.uk/dp/B0FHGVYX8Z) [**FaNaTtik The Elder Scrolls Collectors Replica Septim Coin Special Misty Gold Edition Individually Numbered Piece Official Skyrim Merchandise (38mm)**FaNaTtik**£10.22**4.2★**▲ 185%**](https://www.amazon.co.uk/dp/B0GH1F5B52) [**The Elder Scrolls V: Skyrim Playing Cards Officially Licensed Deck with Unique Artwork 52 Cards + 2 Jokers Durable Card Stock Collectible Gift for Gamers & Fans**FaNaTtik**£5.90**4.1★**▲ 183%**](https://www.amazon.co.uk/dp/B07TLB94YL) [**2 Pairs Skyrim Guard Inspired Gift Skyrim Guard Fans Gift Let Me Guess Someone Stole Your Sweet Roll Socks (UK Alpha One Size Regular Regular SOMEONE STOLE)**Generic**£10.59**0.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0F1SVKJ2Y) [**MEGA Skyrim Action Figures Building Toys Alduin the World Eater with 619 Pieces with 1 Dragonborn Figure for Collectors HXR98**Mega Brands**£31.32**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0D9PFHHXT)
**~~View all trending →~~**
## **What buyers say about skyrim merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**22%
*“Fun gift”*
**Collectibles**18%
*“Cool little trinket for fans of TES to collect”*
**Size-Overall**13%
*“Son loved it, accurate sizing”*
**Quality-Overall**11%
*“Seems well made”*
**Value For Money**8%
*“It doesnt come across as a cheap novelty item”*
**Design-Overall**8%
*“The artwork is brilliant”*
**Weight Heavy**3%
*“Right out of the box, the coin impresses with its solid, weighty feel”*
**Fun/Entertainment Experience**3%
*“Fun gift”*
**Grip**3%
*“has a lovely textured finish that makes them easy to grip”*
**Thickness**3%
*“it is quite thick”*
### **What buyers complain about **
**Size-Overall**29%
*“Little small”*
**Creativity**13%
*“not very inventive”*
**Durability**13%
*“Not long lasting”*
**Value For Money**8%
*“Not worth the money”*
**Dishwasher Safe**6%
*“Don't put in the dishwasher or you'll ruin the heat changing coating”*
**Quality-Overall**6%
*“Poor quality necklace”*
**Chain/Key Quality**6%
*“Chain so thin it snapped the first time it was put on”*
**Gifting Purpose**4%
*“Very disappointed, bought for my son as a present, not what I was expecting, tiny for a coffee mug, writing is tiny, definitely not worth the price paid”*
### **Top return reasons **
**Size-Overall**50%
**Locking Mechanism**25%
**Quality-Overall**25%
## **Common questions**
- **Is skyrim merchandise profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the skyrim merchandise niche?**
- 12 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in skyrim merchandise?**
- Top complaints mined from reviews: Size-Overall, Creativity, Durability. The return rate is 0.4%.
- **When does demand for skyrim merchandise peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the skyrim merchandise niche?**
- Listings span £5.01–£75.84; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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