---
title: "Skirt — £175K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skirt"
last_updated: "2026-07-31T13:41:48.990Z"
locale: en
meta:
description: "Niche score 61/100 · £175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skirt — £175K/yr Amazon UK Niche (2026) - Flapen"
---
# **skirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 72Conversion 4Competition 99Returns 19Price range 64Avg price 66Brand share 97Review moat 70Quality gap 80
**Competition**
**Incredible****6%**
top-5 click share — an open shelf
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+55.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****706.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.44–£37.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£175K**
£175K/yr · 3.6M searches
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, skirt is a £175K/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skirt market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£112K–£140K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.
**Brands**
**131 **▲rising
**Sellers**
**166**
**Top-5 brand share**
**27%**
Top 20: 56%
**Top-5 click share**
**6%**
Top 20: 17%
**Open market**
**76%**
- GRECERELLE9% - Amazon Essentials4% - PrinStory4% - Fiohiros2% - ADUDVLO2% - HOTOUCH2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.6% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/skirt/trend)
## **Top skirt search terms**
- **womens skirts**571K/yr+21.5%0.0% conv. - **skirt**452K/yr+17.0%0.1% conv. - **skorts for women uk**193K/yr+170.0%0.2% conv. - **denim skirt**264K/yr+68.4%0.3% conv. - **skirts for women uk**277K/yr+60.2%0.1% conv. - **skort**200K/yr+105.2%0.2% conv. - **maxi skirt**162K/yr+121.4%0.1% conv. - **black skirt**393K/yr+7.1%0.5% conv. - **skirts**162K/yr+44.2%0.1% conv. - **mini skirt**238K/yr-11.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/skirt/search-terms)
## **Top skirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2K2%£3K3%£5K4%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SGQTZDZQ Black Pencil Skirt Short Stretchy Slimming Mini Skirt for Women UK High Waisted Bodycon Skirt for Summer Autumn Ladies Business Casual Daily Wear (UK Alpha S Regular Regular Black)**SGQTZDZQ**£6.12**4.1★114 rev](https://www.amazon.co.uk/dp/B0DZXBK4YX) [2**Coolwife Womens High Waist Skirts Midi Swing Pockets Elastic Waist A Line Boho Floral Print Skirt (Lily White)**Coolwife**£8.37**4.1★308 rev](https://www.amazon.co.uk/dp/B09TQTHYLZ) [3**LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)**LEHEEYWT**£7.38**2.4★16 rev](https://www.amazon.co.uk/dp/B0GJHXMVPN) [4**GRECERELLE Womens Summer Midi Skirts Boho Flowy Casual High Waisted Palazzo A-Line Skirt with Pockets & Adjustable Tie Belt (Black L)**GRECERELLE**£11.92**4.2★380 rev](https://www.amazon.co.uk/dp/B0F2H7F7NC) [5**GRECERELLE Womens Skort Tennis Skirt with Shorts Underneath Elasticated Waist A Line Sporty Skater Skirt with Pocket for Golf Athletic Casual Workout (Black M)**GRECERELLE**£10.56**4.4★73 rev](https://www.amazon.co.uk/dp/B0GBTWYWF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRECERELLE Womens Skort Tennis Skirt with Shorts Underneath Elasticated Waist A Line Sporty Skater Skirt with Pocket for Golf Athletic Casual Workout (Black M)**GRECERELLE**£10.56**73 rev5mo ago](https://www.amazon.co.uk/dp/B0GBTWYWF1) [**ZHAOCAI Mini Denim Skirt for Women UK A Line Jean Skirts with Pockets Bodycon Summer Casual Stretch Mid Waisted Short Skirt Y2K Girls Cotton Fashion Pleated Ruffle Layered Skirts with Zipper Button**ZHAOCAI**£11.73**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1R8CLT) [**GRECERELLE Womens Skirts with Pockets Elasticated Waist Midi Skirt A-Line Summer Casual Maxi Skirt Long Skirts for Women UK (Navy Blue L)**GRECERELLE**£12.03**108 rev5mo ago](https://www.amazon.co.uk/dp/B0G616WQSY) [**GRECERELLE Womens Skirts with Pockets Elasticated Waist Midi Skirt A-Line Summer Casual Maxi Skirt Long Skirts for Women UK (Black L)**GRECERELLE**£11.97**108 rev5mo ago](https://www.amazon.co.uk/dp/B0G5ZRZQW7) [**LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)**LEHEEYWT**£7.38**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GJHXMVPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)**LEHEEYWT**£7.38**2.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0GJHXMVPN) [**WERFORU Womens Skirts Elastic High Waist Long Skirt with Pockets Elegant Maxi Skirt for Women A-Line High Waist Boho Skirts White**WERFORU**£14.67**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B0GGZBKM2T) [**ADUDVLO Denim Skirt for Women UK - Stretch Slim Fit with Functional Pockets Vintage Washed Jean Mini Skirt for Day-to-Night Wear (UK Alpha S Regular Regular)**ADUDVLO**£12.15**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B0G3WF9ZWH) [**ZHAOCAI Mini Denim Skirt for Women UK A Line Jean Skirts with Pockets Bodycon Summer Casual Stretch Mid Waisted Short Skirt Y2K Girls Cotton Fashion Pleated Ruffle Layered Skirts with Zipper Button**ZHAOCAI**£11.73**2.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0GL1R8CLT) [**HOTOUCH Skirts for Women UK Elastic High Waist Maxi Skirt winth Pockets Summer Boho Long Skirts Elegant Vintage A-Line Tiered Skirts Floral Tiny Blue White M**HOTOUCH**£14.84**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B0G3WGC4RX)
**~~View all trending →~~**
## **What buyers say about skirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“not too tight”*
**Quality-Overall**10%
*“They are well made”*
**Comfort-Overall**9%
*“Really comfortable”*
**Material Quality**8%
*“Very good thick quality material”*
**Value For Money**6%
*“Good for the price”*
**Stretchability/Expandability/Elasticity**5%
*“The stretch is good”*
**Shape/Style**5%
*“stylish look”*
**Color**3%
*“The colour is very pretty”*
**Weight Light**3%
*“Lightweight and pretty”*
**Pockets/Compartments**2%
*“and handy pockets”*
### **What buyers complain about **
**Size-Overall**26%
*“incredibly short”*
**Material Quality**9%
*“Really cheap material”*
**Quality-Overall**6%
*“Cheap and nasty”*
**Waist Fit**2%
*“Came up big round the waist”*
**Advertised Vs Actual Product**2%
*“Not like the image at all”*
**Length**1%
*“The main issue was the length”*
**Thin**1%
*“The material was very thin”*
**Thickness**1%
*“It feels more like a thick T-shirt fabric than a structured office skirt”*
**Transparency**1%
*“also not so fine as to be see through”*
**Shape/Style**1%
*“The shape isn't flattering”*
### **Top return reasons **
**Size-Overall**50%
**Length**16%
**Material Quality**8%
**Waist Fit**7%
**Quality-Overall**3%
**Shape/Style**2%
**Color**2%
**Advertised Vs Actual Product**2%
**Thin**1%
**Width**1%
## **Common questions**
- **Is skirt profitable to sell on Amazon United Kingdom?**
- The niche generates £175K/yr across 457 tracked products. 1 of 200 products launched in the last 360 days are still selling. 90-day search growth is +55.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the skirt niche?**
- 131 brands and 166 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in skirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.6% — above our launch gate.
- **When does demand for skirt peak?**
- Demand peaks in Jul–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the skirt niche?**
- Listings span £2.44–£37.20; the average listing price is £13.95 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)