---
title: "Skibidi Toilet — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skibidi-toilet"
last_updated: "2026-07-31T12:27:49.076Z"
locale: en
meta:
description: "Niche score 44/100 · £65K/yr market · 204K searches/yr · £14.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £65K/yr market · 204K searches/yr · £14.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skibidi Toilet — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **skibidi toilet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 11Conversion 28Competition 80Returns 97Price range 79Avg price 70Brand share 0Review moat 95Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****99.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****£4.30–£58.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£65K**
£65K/yr · 204K searches
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, skibidi toilet is a £65K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skibidi toilet market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£72K–£86K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,063**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 81%
**Open market**
**0%**
- SKIBIDI TOILET90% - OSDUE4% - Funko4% - shumintaojin2% - Gensly1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/skibidi-toilet/trend)
## **Top skibidi toilet search terms**
- **skibidi toilet**101K/yr-29.2%1.3% conv. - **skibidi toilet toys**55K/yr-24.9%1.9% conv. - **skibidi toilet plush**17K/yr-23.6%0.4% conv. - **skibidi**12K/yr-27.7%0.9% conv. - **skibidi toilet figures**9K/yr-36.5%2.0% conv. - **skibbidi toilet toys**5K/yr-23.4%3.4% conv. - **skibidi toilet mystery box**5K/yr-32.3%2.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/skibidi-toilet/search-terms)
## **Top skibidi toilet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (8-9) Black**SKIBIDI TOILET**£11.68**0.0★0 rev](https://www.amazon.co.uk/dp/B0GL38DFDK) [2**SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 12-13 Years**SKIBIDI TOILET**£10.98**0.0★0 rev](https://www.amazon.co.uk/dp/B0G3M2BBSQ) [3**SKIBIDI TOILET Boys 2 Piece Long Sleeve Pyjamas Set Featuring Camer Man Black Age 12-13 Years**SKIBIDI TOILET**£10.98**0.0★0 rev](https://www.amazon.co.uk/dp/B0G3LZ93G1) [4**SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 9-10 Years**SKIBIDI TOILET**£10.98**0.0★0 rev](https://www.amazon.co.uk/dp/B0G3M36G85) [5**Skibidi Toilet Deluxe Figure Series 2 Collectable Figures YouTube Animation Sensation Officially Licensed Skibidi Toilet Merch Likely White**SKIBIDI TOILET**£16.84**4.6★67 rev](https://www.amazon.co.uk/dp/B0FDDTDNJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (8-9) Black**SKIBIDI TOILET**£11.68**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL38DFDK) [**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (9-10) Black**SKIBIDI TOILET**£11.23**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3DYFBH) [**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (7-8) Black**SKIBIDI TOILET**£11.79**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3FM3W6) [**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (10-11) Black**SKIBIDI TOILET**£11.76**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3DLLNK) [**SKIBIDI TOILET Boys Tshirt Short Sleeve Kids T Shirt Plungerman Boys T-Shirts Fun Boys Clothes Black 9-10 Years**SKIBIDI TOILET**£7.30**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRTR7D3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 9-10 Years**SKIBIDI TOILET**£10.98**0.0★**▲ 334%**](https://www.amazon.co.uk/dp/B0G3M36G85) [**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (9-10) Black**SKIBIDI TOILET**£11.23**0.0★**▲ 333%**](https://www.amazon.co.uk/dp/B0GL3DYFBH) [**SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 12-13 Years**SKIBIDI TOILET**£10.98**0.0★**▲ 332%**](https://www.amazon.co.uk/dp/B0G3M2BBSQ) [**SKIBIDI TOILET Boys 2 Piece Long Sleeve Pyjamas Set Featuring Camer Man Black Age 12-13 Years**SKIBIDI TOILET**£10.98**0.0★**▲ 332%**](https://www.amazon.co.uk/dp/B0G3LZ93G1) [**SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (8-9) Black**SKIBIDI TOILET**£11.68**0.0★**▲ 331%**](https://www.amazon.co.uk/dp/B0GL38DFDK)
**~~View all trending →~~**
## **What buyers say about skibidi toilet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“The quality and detail on the figures is really good for a novelty item, better than I was expecting”*
**Gifting Purpose**19%
*“Really fun gift for my son”*
**Fun/Entertainment Experience**13%
*“My son has not stopped playing with these”*
**Design-Overall**10%
*“As expected for a Funko - solid quality and fun design,”*
**Collectibles**9%
*“He likes to collect them all”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Value For Money**7%
*“Good value for money”*
**Strength**3%
*“Sturdy”*
### **What buyers complain about **
**Value For Money**44%
*“Not much in it for the price quite disappointed”*
**Size-Overall**31%
*“Smaller than expected”*
**Material Quality**13%
*“Useless plastic, dont waste your time”*
**Quality-Overall**6%
*“Pricey and not great quality”*
**Gifting Purpose**6%
*“I honestly wish I spent that £50+ pounds on other gifts for him”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Certifications**14%
**Degree Of Motion**14%
**Quality-Overall**14%
**Size-Overall**14%
**Defective Material/Parts**14%
**Functionality-Overall**14%
## **Common questions**
- **Is skibidi toilet profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 41 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the skibidi toilet niche?**
- 5 brands and 107 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skibidi toilet?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Material Quality. The return rate is 0.5%.
- **When does demand for skibidi toilet peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the skibidi toilet niche?**
- Listings span £4.30–£58.77; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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