---
title: "Products — ski - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/ski/products"
last_updated: "2026-07-31T19:46:24.470Z"
locale: en
meta:
  description: "Niche score 50/100 · £40K/yr market · 575K searches/yr · £22.94 avg price. Soft demand (-73.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £40K/yr market · 575K searches/yr · £22.94 avg price. Soft demand (-73.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — ski - Flapen"
---

# **ski**

**Worth a look**

Shows a sweet-spot price point ($22.94 avg), but soft demand (-73.5% this quarter) keeps it on the watch list.

Market size 10Growth 0Conversion 4Competition 84Returns 86Price range 83Avg price 95Brand share 92Review moat 43Quality gap 63

**Avg price**

**Incredible****£22.94**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****£1.62–£92.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,185.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£40K**

£40K/yr · 575K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-73.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")