---
title: "Skechers Womens — £2.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skechers-womens"
last_updated: "2026-07-31T17:14:48.403Z"
locale: en
meta:
description: "Niche score 53/100 · £2.2M/yr market · 12.2M searches/yr · £31.82 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £2.2M/yr market · 12.2M searches/yr · £31.82 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skechers Womens — £2.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **skechers womens**
**Worth a look**
Shows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Market size 95Growth 24Conversion 7Competition 97Returns 22Price range 85Avg price 95Brand share 30Review moat 18Quality gap 48
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Market size**
**Incredible****£2.2M**
£2.2M/yr · 12.2M searches
**Avg price**
**Incredible****£31.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.56–£73.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****17,023.81**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, skechers womens is a £2.2M/yr Amazon United Kingdom market (12.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skechers womens market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**87%**
Top 20: 99%
**Top-5 click share**
**11%**
Top 20: 31%
**Open market**
**15%**
- Skechers71% - HKR5% - SURFING TREE3% - ANALEAF2% - HJJ2% - JACKSHIBO2% - Open — no brand owns it (22 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/skechers-womens/trend)
## **Top skechers womens search terms**
- **skechers slip in women**1.8M/yr+34.2%0.1% conv. - **skechers trainers womens**1.8M/yr-20.1%0.2% conv. - **skechers slip in men**1.3M/yr+53.1%0.3% conv. - **skechers**1.1M/yr+28.6%0.1% conv. - **skechers trainers mens**660K/yr+1.7%0.3% conv. - **skechers womens**452K/yr+3.8%0.1% conv. - **sketcher women**256K/yr+73.8%0.2% conv. - **mens skechers trainers**167K/yr+72.4%0.3% conv. - **sketchers**284K/yr+24.8%0.1% conv. - **skechers men**286K/yr+26.8%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/skechers-womens/search-terms)
## **Top skechers womens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£22K2%£43K3%£65K4%£87K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skechers Mens Summits High Range Slip-in Trainers Charcoal Mesh/Trim 10 UK**Skechers**£43.40**4.6★27,297 rev](https://www.amazon.co.uk/dp/B0B9BMDCPX) [2**HKR Womens Trainers Slip On Walking Shoes Athletic Running Shoes Casual Lightweight Tennis Sneaker Breathable Sport Gym Fitness Shoes Black All Black 5 UK**HKR**£26.84**4.4★14,038 rev](https://www.amazon.co.uk/dp/B07VY16MS3) [3**Skechers Womens Summits Artistry Chic Sneaker Black Mesh Black Trim 7 UK**Skechers**£28.27**4.6★33,732 rev](https://www.amazon.co.uk/dp/B07LG9BRCF) [4**Slip On Walking Shoes for Women Light Trainers Elastic Go Running Sneakers Soft Tennis Shoes Breathable Mesh Sports Gym Shoes Christmas Pink UK/5**HKR**£26.99**4.4★14,038 rev](https://www.amazon.co.uk/dp/B07VZ4SFYV) [5**Skechers Mens Summits High Range Slip-in Trainers Black Mesh/Trim 10 UK**Skechers**£44.79**4.6★27,297 rev](https://www.amazon.co.uk/dp/B0C33C3V9P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK**Skechers**£36.27**16,425 rev6mo ago](https://www.amazon.co.uk/dp/B0FDCYT2CW) [**Skechers Womens 10 Pack Cushioned Low Cut Socks Purple/Blue Mottled Multi 42-44.5 EU**Skechers**£12.70**203 rev1y ago](https://www.amazon.co.uk/dp/B0DSQ3PPQ7) [**ANALEAF Mens Slip-On Trainers Hands-Free Lightweight Casual Walking Shoes**ANALEAF**£33.38**148 rev1y ago](https://www.amazon.co.uk/dp/B0DSKVSQYH) [**Skechers Womens Go Walk Flex Grand Entry Trainers White Textile/Trim 5 UK**Skechers**£46.81**16,425 rev2y ago](https://www.amazon.co.uk/dp/B0CZ8K2VVF) [**Skechers Womens Go Walk Flex Relish Trainers Black Textile/Trim 5.5 UK Wide**Skechers**£39.10**13,678 rev2y ago](https://www.amazon.co.uk/dp/B0BRJ7Q8WL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK**Skechers**£36.27**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0FDCYT2CW) [**Skechers Womens Summits Dazzling Haze Sneaker Gray 5 UK**Skechers**£44.72**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0B4T3BK2M) [**Skechers Womens 10 Pack Cushioned Low Cut Socks Purple/Blue Mottled Multi 42-44.5 EU**Skechers**£12.70**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0DSQ3PPQ7) [**Skechers Mens Summits Key Pace Slip-in Trainers Charcoal Mesh/Black Trim 9 UK**Skechers**£39.78**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B0CB23PQDG) [**Skechers Womens Summits Dazzling Haze Slip-In Trainers Navy Mesh/Purple Trim 6 UK**Skechers**£48.77**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0BG266YJG)
**~~View all trending →~~**
## **What buyers say about skechers womens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**40%
*“Extremely Comfortable”*
**Size-Overall**12%
*“Perfect fit as usual”*
**Value For Money**9%
*“great value for money”*
**Quality-Overall**9%
*“Ideal quality socks”*
**Exercise/Sports Suitability**4%
*“Great for walking”*
**Ease Of Use**3%
*“Easy to put on”*
**Weight Light**3%
*“The shoe is also lightweight which is good”*
**Advertised Vs Actual Product**2%
*“As described”*
**Soft Feel**2%
*“Nice and soft”*
**Color**1%
*“Colours look good”*
### **What buyers complain about **
**Size-Overall**23%
*“Too tight”*
**Quality-Overall**9%
*“Not made that well”*
**Durability**8%
*“falling apart”*
**Comfort-Overall**7%
*“Not comfortable”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Gap/Hole**2%
*“already the holes are appearing - such a shame”*
**Hard Feel**2%
*“Very hard”*
**Pain Relief-Overall**2%
*“pressing painfully on the top of my big toe”*
**Width**2%
*“Only thing I say is there a little narrow”*
**Ease Of Use**1%
*“It is very difficult to”*
### **Top return reasons **
**Size-Overall**47%
**Feet Fit**17%
**Width**11%
**Comfort-Overall**5%
**Length**2%
**Color**2%
**Heel Support**2%
**Quality-Overall**1%
**Shape/Style**1%
**Material Quality**1%
## **Common questions**
- **Is skechers womens profitable to sell on Amazon United Kingdom?**
- The niche generates £2.2M/yr across 240 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the skechers womens niche?**
- 28 brands and 152 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in skechers womens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.
- **When does demand for skechers womens peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the skechers womens niche?**
- Listings span £6.56–£73.94; the average listing price is £31.82 (sweet spot $15–$100). The average incumbent carries 17,024 reviews — the moat a new listing must climb.
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