---
title: "Skechers Shoes for Men — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skechers-shoes-for-men"
last_updated: "2026-07-31T15:20:14.075Z"
locale: en
meta:
description: "Niche score 53/100 · £46K/yr market · 309K searches/yr · £30.35 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £46K/yr market · 309K searches/yr · £30.35 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skechers Shoes for Men — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **skechers shoes for men**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Market size 12Growth 44Conversion 6Competition 98Returns 39Price range 87Avg price 95Brand share 78Review moat 24Quality gap 68
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£30.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.61–£93.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,857.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£46K**
£46K/yr · 309K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, skechers shoes for men is a £46K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skechers shoes for men market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£38K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#275**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**68 **▼falling
**Sellers**
**209**
**Top-5 brand share**
**57%**
Top 20: 86%
**Top-5 click share**
**8%**
Top 20: 21%
**Open market**
**50%**
- adidas16% - ANALEAF10% - NIKE9% - Bruno Marc7% - Amazon Essentials5% - Skechers4%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +15.3% search growth over the last 90 days.
40K30KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/skechers-shoes-for-men/trend)
## **Top skechers shoes for men search terms**
- **casual shoes for men uk**78K/yr+5.5%0.1% conv. - **smart trainers mens**26K/yr+31.5%0.2% conv. - **mens smart trainers**26K/yr+19.8%0.1% conv. - **men shoes casual**22K/yr-13.9%0.1% conv. - **mens mesh trainers**8K/yr+182.9%0.1% conv. - **mens nike trainers size 9**15K/yr+42.9%0.7% conv. - **men casual shoes**14K/yr+6.4%0.2% conv. - **retro trainers men**11K/yr+34.9%0.1% conv. - **mens nike trainers size 10 uk**14K/yr+28.0%0.5% conv. - **nike mens shoes**15K/yr+3.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/skechers-shoes-for-men/search-terms)
## **Top skechers shoes for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£4602%£9203%£1K4%£2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK**adidas**£26.19**4.6★49,047 rev](https://www.amazon.co.uk/dp/B0BJL3MJGD) [2**ANALEAF Mens Classic Oxford Shoes Lightweight Business Lace-Up Sneakers**ANALEAF**£32.99**4.2★205 rev](https://www.amazon.co.uk/dp/B0DKDZHCKL) [3**Nike Mens Revolution 8 Running Shoes Black/White/Black 9**NIKE**£43.71**4.4★3,223 rev](https://www.amazon.co.uk/dp/B0DPHRHRDL) [4**Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK**Amazon Essentials**£22.11**4.4★78 rev](https://www.amazon.co.uk/dp/B0FPPQ9587) [5**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK**adidas**£25.83**4.6★49,047 rev](https://www.amazon.co.uk/dp/B0BJL3VS2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK**adidas**£26.19**49,047 rev1mo ago](https://www.amazon.co.uk/dp/B0BJL3MJGD) [**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK**adidas**£25.83**49,047 rev1mo ago](https://www.amazon.co.uk/dp/B0BJL3VS2W) [**Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK**Amazon Essentials**£22.11**78 rev4mo ago](https://www.amazon.co.uk/dp/B0FPPQ9587) [**Amazon Essentials Mens Knit Oxford Brogue Smart Casual Trainers Grey 6 UK**Amazon Essentials**£16.38**85 rev4mo ago](https://www.amazon.co.uk/dp/B0FPPNMSW1) [**Puma Smash V2 Unisex Adults Low-Top Sneakers Black (Puma Black-Puma 15) 10 UK (44.5 EU)**PUMA**£28.90**56,524 rev6mo ago](https://www.amazon.co.uk/dp/B077D1GDBX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Knit Oxford Brogue Smart Casual Trainers Grey 6 UK**Amazon Essentials**£16.38**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0FPPNMSW1) [**Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK**Amazon Essentials**£22.11**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0FPPQ9587) [**festooning Mens Casual Dress Shoes Loafers for Men Casual Sneakers Shoes Lace Up Comfortable Oxfords Slip on Brown Size 8.5**festooning**£24.18**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0FH9CYLK4) [**ANALEAF Mens Classic Oxford Shoes Lightweight Business Lace-Up Sneakers**ANALEAF**£32.99**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0DKDZHCKL) [**ANALEAF Mens Casual Trainers Dress Shoes Breathable Fashion Sneakers**ANALEAF**£31.05**4.3★**▲ 32%**](https://www.amazon.co.uk/dp/B0FQV5728G)
**~~View all trending →~~**
## **What buyers say about skechers shoes for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Comfortable fit”*
**Size-Overall**15%
*“fit was as expected”*
**Value For Money**15%
*“Great value for money”*
**Quality-Overall**13%
*“Great quality arrived on time will Buy again”*
**Exercise/Sports Suitability**3%
*“good for long walks”*
**Weight Light**2%
*“Great colour socks light weight”*
**Shape/Style**2%
*“Really stylish too”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Soft Feel**1%
*“Quality and soft”*
**Color**1%
*“love the colour”*
### **What buyers complain about **
**Size-Overall**18%
*“Did not fit”*
**Quality-Overall**14%
*“Not well made”*
**Durability**11%
*“Fell apart pretty quick”*
**Comfort-Overall**5%
*“Very uncomfortable”*
**Feet Fit**4%
*“far too narrow”*
**Gap/Hole**3%
*“or have holes on the bottom”*
**Material Quality**3%
*“Very cheap quality material”*
**Width**3%
*“Way too narrow”*
**Color**2%
*“Not all black”*
**Pain Relief-Overall**1%
*“usually my feet ache a fair bit after walks like that”*
### **Top return reasons **
**Size-Overall**46%
**Feet Fit**16%
**Width**8%
**Comfort-Overall**5%
**Quality-Overall**3%
**Color**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Length**2%
## **Common questions**
- **Is skechers shoes for men profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 398 tracked products. 21 of 95 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the skechers shoes for men niche?**
- 68 brands and 209 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in skechers shoes for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.9%.
- **When does demand for skechers shoes for men peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the skechers shoes for men niche?**
- Listings span £6.61–£93.43; the average listing price is £30.35 (sweet spot $15–$100). The average incumbent carries 5,858 reviews — the moat a new listing must climb.
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