---
title: "Skechers Kids — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/skechers-kids"
last_updated: "2026-07-31T18:27:28.781Z"
locale: en
meta:
description: "Niche score 49/100 · £136K/yr market · 562K searches/yr · £19.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £136K/yr market · 562K searches/yr · £19.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skechers Kids — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **skechers kids**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 30Growth 30Conversion 16Competition 98Returns 36Price range 75Avg price 86Brand share 52Review moat 60Quality gap 42
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Great****£19.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.59–£37.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,096**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£136K**
£136K/yr · 562K searches
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, skechers kids is a £136K/yr Amazon United Kingdom market (562K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skechers kids market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£117K–£156K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**8%**
Top 20: 21%
**Open market**
**36%**
- Skechers27% - adidas13% - Shoe Zone9% - KKTOTO6% - DREAM PAIRS5% - Daclay4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — +4.0% search growth over the last 90 days.
13K8KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/skechers-kids/trend)
## **Top skechers kids search terms**
- **girls trainers size 1**50K/yr+1.1%1.8% conv. - **girls trainers size 2**48K/yr+7.9%1.7% conv. - **girls trainers size 3**47K/yr+8.3%1.8% conv. - **girls skechers**45K/yr-1.2%0.2% conv. - **girls trainers size 13**42K/yr-17.6%2.0% conv. - **skechers girls**36K/yr+9.9%0.4% conv. - **skechers girls trainers**25K/yr+7.9%0.5% conv. - **boys white trainers**20K/yr+69.7%0.3% conv. - **girls trainers size 12**29K/yr-1.6%2.1% conv. - **kids skechers trainers girls**26K/yr+5.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/skechers-kids/search-terms)
## **Top skechers kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£3K3%£4K4%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK**Skechers**£18.18**4.5★329 rev](https://www.amazon.co.uk/dp/B08R5XMPYN) [2**Skechers Girls Skech-Stepz 2.0 Sneaker Pink Lavender Mesh 8 UK Child**Skechers**£15.88**4.8★1,022 rev](https://www.amazon.co.uk/dp/B08DHCRFNJ) [3**Skechers Girls Selectors Jammin Jogger Sneakers Navy Mesh/Aqua Trim 12 UK Child**Skechers**£16.67**4.7★485 rev](https://www.amazon.co.uk/dp/B08DHFQ6JF) [4**Skechers Girls Microspec Sneaker Black Mesh/Aqua & Neon Pink Trim 1.5 UK Child**Skechers**£21.61**4.6★2,192 rev](https://www.amazon.co.uk/dp/B07TWHQNX8) [5**adidas Unisex Kids Grand Court Lifestyle Lace Tennis Shoes Cloud White/Iridescent/Cloud White 3.5 UK**adidas**£18.70**4.7★3,698 rev](https://www.amazon.co.uk/dp/B09VT24RQ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KKTOTO Girls Trainers Kids Walking Shoes Lightweight Mesh Breathable Athletic Running School Sneaker Purple 3 UK**KKTOTO**£23.34**32 rev6mo ago](https://www.amazon.co.uk/dp/B0GGB6N3WT) [**XL Kids Black & Pink Easy Fasten Trainer - Size 3 UK - Black**Shoe Zone**£14.70**72 rev1y ago](https://www.amazon.co.uk/dp/B0FJ537LM1) [**RTOUNT Boys Purple Trainers for Girls School Walking Tennis Shoes for Big Kid Running Adjustable Strap Sneakers Size 1 Child**RTOUNT**£23.46**84 rev1y ago](https://www.amazon.co.uk/dp/B0F29TY1JH) [**Daclay Boys Trainers Size Kids Running Shoes Breathable School Children Outdoor Sports Pink Sneakers**Daclay**£13.55**111 rev1y ago](https://www.amazon.co.uk/dp/B0DRCW259R) [**DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K**DREAM PAIRS**£19.72**1,627 rev1y ago](https://www.amazon.co.uk/dp/B0CZKGZYKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XL Kids White Easy Fasten Trainer - Size 3 UK - White**Shoe Zone**£9.81**4.0★**▲ 50%**](https://www.amazon.co.uk/dp/B0GTTL2H8K) [**KKTOTO Girls Trainers Kids Walking Shoes Lightweight Mesh Breathable Athletic Running School Sneaker Purple 3 UK**KKTOTO**£23.34**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0GGB6N3WT) [**Skechers Girls Go Run 600 Shimmer Speeder Trainers Pink Light Pink Mesh Multi Foil Trim Lpmt 13 UK Child**Skechers**£21.72**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B07TS8WHW5) [**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK**Skechers**£18.18**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B08R5XMPYN) [**XL Girls Black Glitter Rainbow Easy Fasten Trainer - Size 12 Child UK - Black**Shoe Zone**£12.88**4.2★**▲ 40%**](https://www.amazon.co.uk/dp/B0GMT2KN29)
**~~View all trending →~~**
## **What buyers say about skechers kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Really comfortable”*
**Value For Money**18%
*“Good price”*
**Size-Overall**16%
*“Nice smart fits well”*
**Quality-Overall**14%
*“Nice quality trainers”*
**Color**4%
*“Love the colour”*
**Weight Light**4%
*“These trainers are very lightweight”*
**Exercise/Sports Suitability**3%
*“Its a useful feature, especially for kids who are always running around, as it helps prevent scuffs and protects their toes”*
**Durability**3%
*“Very durable”*
**Advertised Vs Actual Product**2%
*“Nice as advertised”*
**Design-Overall**2%
*“nice design”*
### **What buyers complain about **
**Size-Overall**21%
*“Small”*
**Quality-Overall**17%
*“Poor quality control”*
**Durability**17%
*“Falling apart within a couple of weeks”*
**Comfort-Overall**5%
*“Not comfortable”*
**Value For Money**4%
*“the price is very competitive with Clarks or Geox. when on sale”*
**Strap/String Quality**3%
*“shame about the strap”*
**Color**2%
*“Wrong colour arrived”*
**Stitch/Finish/Polish**2%
*“Looks like its held on by 1 stitch”*
**Product Condition**2%
*“Warning - pre worn item delivered”*
**Shape/Style**1%
*“this style seems to come up small”*
### **Top return reasons **
**Size-Overall**64%
**Feet Fit**9%
**Width**6%
**Color**5%
**Comfort-Overall**3%
**Quality-Overall**2%
**Shape/Style**1%
**Material Quality**1%
**Length**1%
**Durability**1%
## **Common questions**
- **Is skechers kids profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 343 tracked products. 7 of 61 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the skechers kids niche?**
- 31 brands and 97 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in skechers kids?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.1%.
- **What does it cost to enter the skechers kids niche?**
- Listings span £7.59–£37.47; the average listing price is £19.49 (sweet spot $15–$100). The average incumbent carries 1,096 reviews — the moat a new listing must climb.
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