---
title: "Silvo Silver Polish — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/silvo-silver-polish"
last_updated: "2026-07-31T15:33:48.996Z"
locale: en
meta:
description: "Niche score 33/100 · £76K/yr market · 43K searches/yr · £6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £76K/yr market · 43K searches/yr · £6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silvo Silver Polish — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **silvo silver polish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 100Competition 2Returns 99Price range 0Avg price 19Brand share 0Review moat 49Quality gap 33
**Conversion**
**Incredible****26.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,635**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£76K**
£76K/yr · 43K searches
**Avg price**
**Bad****£6.72**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.78–£11.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silvo silver polish is a £76K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silvo silver polish market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£67K–£84K**
- units × avg price
- **Conversion rate**
- **26.2%**
- **Avg BSR**
- **#475**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Silvo91% - oesmo6% - Brasso4%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -4.0% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/silvo-silver-polish/trend)
## **Top silvo silver polish search terms**
- **silvo silver polish**21K/yr-7.7%18.5% conv. - **silvo**19K/yr+8.6%17.0% conv. - **silvo silver polish wadding**3K/yr-42.7%21.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/silvo-silver-polish/search-terms)
## **Top silvo silver polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£23K45%£34K60%£46K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silvo Metal Polish Wadding 75g (Pack of 1)**Silvo**£3.88**4.6★3,275 rev](https://www.amazon.co.uk/dp/B00J121EEE) [2**Silvo Tarnish Guard Liquid 175 ml Tin by Silvo**Silvo**£6.19**4.4★581 rev](https://www.amazon.co.uk/dp/B01MZGSZPE) [3**Silvo Metal Polish Wadding 75g Pack of 2**Silvo**£9.12**4.6★129 rev](https://www.amazon.co.uk/dp/B07PK6WKRH) [4**Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery**oesmo**£11.54**4.5★224 rev](https://www.amazon.co.uk/dp/B0D9YNNH69) [5**Brasso Metal Polish Wadding 75g**Brasso**£3.78**4.6★4,729 rev](https://www.amazon.co.uk/dp/B00BE27CYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery**oesmo**£11.54**224 rev1y ago](https://www.amazon.co.uk/dp/B0D9YNNH69) [**Silvo Metal Polish Wadding 75g Pack of 2**Silvo**£9.12**129 rev7y ago](https://www.amazon.co.uk/dp/B07PK6WKRH) [**Silvo Tarnish Guard Liquid 175 ml Tin by Silvo**Silvo**£6.19**581 rev9y ago](https://www.amazon.co.uk/dp/B01MZGSZPE) [**Brasso Metal Polish Wadding 75g**Brasso**£3.78**4,729 rev13y ago](https://www.amazon.co.uk/dp/B00BE27CYK) [**Silvo Metal Polish Wadding 75g (Pack of 1)**Silvo**£3.88**3,275 rev19y ago](https://www.amazon.co.uk/dp/B00J121EEE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silvo Tarnish Guard Liquid 175 ml Tin by Silvo**Silvo**£6.19**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B01MZGSZPE) [**Brasso Metal Polish Wadding 75g**Brasso**£3.78**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B00BE27CYK) [**Silvo Metal Polish Wadding 75g (Pack of 1)**Silvo**£3.88**4.6★**— 7%**](https://www.amazon.co.uk/dp/B00J121EEE) [**Silvo Metal Polish Wadding 75g Pack of 2**Silvo**£9.12**4.6★**▼ 14%**](https://www.amazon.co.uk/dp/B07PK6WKRH) [**Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery**oesmo**£11.54**4.5★**▼ 35%**](https://www.amazon.co.uk/dp/B0D9YNNH69)
**~~View all trending →~~**
## **What buyers say about silvo silver polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“A good brand and trusted polish”*
**Ease Of Cleaning**20%
*“Cleans and shines brilliantly”*
**Advertised Vs Actual Product**19%
*“Works as intended”*
**Value For Money**10%
*“Good value”*
**Ease Of Use**7%
*“Easy to use”*
**Efficiency**7%
*“it does the job very well”*
**Brightness/Shine/Glow**4%
*“bracelet makes them really shiny”*
**Smell**3%
*“Dosnt have the lovely smell it used to”*
**Durability**2%
*“still looks new after a full week of wearing it”*
**Product Condition**1%
*“is like new”*
### **What buyers complain about **
**Smell**19%
*“strong odour”*
**Ease Of Use**11%
*“Hard to get”*
**Ease Of Cleaning**10%
*“It took two hours to clean all the charms and the bracelet,”*
**Value For Money**10%
*“This is grossly overpriced for a single tin”*
**Color**8%
*“my Pandora bracelet was completely black”*
**Strength**5%
*“This stuff felt fragile and clumsy and disintegrated too easily”*
**Scratch Resistance**5%
*“Don't buy it for scratches”*
**Product Condition**5%
*“Product arrived and appears to have already been used”*
**Durability**4%
*“didnt last long”*
**Quality-Overall**3%
*“Cheap and waste of money better with liquid Brasso”*
### **Top return reasons **
**Functionality-Overall**27%
**Value For Money**16%
**Quality-Overall**11%
**Product Condition**11%
**Advertised Vs Actual Product**8%
**Moist/Dry**8%
**Smell**8%
**Material Quality**5%
**Certifications**3%
**Rusts/Corrodes**3%
## **Common questions**
- **Is silvo silver polish profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 6 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the silvo silver polish niche?**
- 3 brands and 69 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in silvo silver polish?**
- Top complaints mined from reviews: Smell, Ease Of Use, Ease Of Cleaning. The return rate is 0.1%.
- **When does demand for silvo silver polish peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the silvo silver polish niche?**
- Listings span £3.78–£11.54; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.
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