---
title: "Search terms — silver polish - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/silver-polish/search-terms"
last_updated: "2026-07-31T15:34:26.426Z"
locale: en
meta:
  description: "Niche score 43/100 · £272K/yr market · 168K searches/yr · £7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £272K/yr market · 168K searches/yr · £7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — silver polish - Flapen"
---

# **silver polish**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 22Conversion 100Competition 25Returns 99Price range 13Avg price 21Brand share 10Review moat 37Quality gap 40

**Conversion**

**Incredible****21.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£272K**

£272K/yr · 168K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,801.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.47**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.55–£16.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand