---
title: "Products — silk pyjamas for women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/silk-pyjamas-for-women/products"
last_updated: "2026-07-31T14:27:58.077Z"
locale: en
meta:
  description: "Niche score 49/100 · £54K/yr market · 390K searches/yr · £15.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £54K/yr market · 390K searches/yr · £15.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — silk pyjamas for women - Flapen"
---

# **silk pyjamas for women**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 13Growth 18Conversion 11Competition 97Returns 44Price range 77Avg price 77Brand share 64Review moat 49Quality gap 78

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.03–£115.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,631.65**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-13.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£54K**

£54K/yr · 390K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale