---
title: "Silk Dressing Gown for Women Uk — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/silk-dressing-gown-for-women-uk"
last_updated: "2026-07-31T15:23:14.854Z"
locale: en
meta:
description: "Niche score 49/100 · £34K/yr market · 160K searches/yr · £17.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £34K/yr market · 160K searches/yr · £17.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silk Dressing Gown for Women Uk — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **silk dressing gown for women uk**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 21Conversion 15Competition 81Returns 82Price range 67Avg price 81Brand share 54Review moat 47Quality gap 76
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£7.82–£29.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,799.02**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£34K**
£34K/yr · 160K searches
According to Flapen's Amazon United Kingdom niche tracking, silk dressing gown for women uk is a £34K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silk dressing gown for women uk market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£35K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**23%**
- Umbrella Outdoors21% - Graphic Impact17% - Amazon Essentials15% - Star and Stripes13% - Allure Bath Fashions7% - Brentfords5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
20K15KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/silk-dressing-gown-for-women-uk/trend)
## **Top silk dressing gown for women uk search terms**
- **towelling robe**31K/yr+1.4%0.5% conv. - **towel dressing gown**34K/yr-5.0%0.8% conv. - **towel robe women**28K/yr+2.8%0.5% conv. - **spa robe**18K/yr-13.6%0.6% conv. - **white dressing gown**16K/yr-3.6%0.5% conv. - **shower robe**10K/yr+1.7%0.1% conv. - **bath robes**10K/yr-16.4%0.6% conv. - **spa robes for women**7K/yr-40.6%0.6% conv. - **white dressing gown for women**4K/yr-30.8%0.6% conv. - **plus size bathrobes**2K/yr-79.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/silk-dressing-gown-for-women-uk/search-terms)
## **Top silk dressing gown for women uk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe**Graphic Impact**£23.44**4.1★382 rev](https://www.amazon.co.uk/dp/B08H26CRL6) [2**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular White)**Umbrella Outdoors**£16.60**4.2★351 rev](https://www.amazon.co.uk/dp/B0DL4R3QTP) [3**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)**Umbrella Outdoors**£17.46**4.2★351 rev](https://www.amazon.co.uk/dp/B0F5YKWMSZ) [4**Stars and Stripes Waffle cotton bathrobes in L/XL**Star and Stripes**£16.62**4.2★285 rev](https://www.amazon.co.uk/dp/B00DSP6QUW) [5**Unisex Egyptian Cotton Super Soft Luxury Velour Towelling Terry Dressing Gown Nightwear With Big Pockets And Belt Soft Housecoat Bathrobe**Star and Stripes**£20.45**4.3★481 rev](https://www.amazon.co.uk/dp/B08SWN92PZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)**BURAKH**£7.82**20 rev1mo ago](https://www.amazon.co.uk/dp/B0H3LRMH5R) [**Get Trend Womens Waffle Bathrobes S-2XL Cosy Shawl Collar Robes Lightweight Ladies Dressing Gowns Loungewear Housecoat Gift for Her (L White)**Get Trend**£14.47**143 rev9mo ago](https://www.amazon.co.uk/dp/B0FWMPDVSJ) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)**Umbrella Outdoors**£17.46**351 rev1y ago](https://www.amazon.co.uk/dp/B0F5YKWMSZ) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha XL Regular Regular White)**Umbrella Outdoors**£16.56**351 rev1y ago](https://www.amazon.co.uk/dp/B0DPSS3BQD) [**Allure Bath Fashions Unisex Bathrobe Lightweight Textured Waffle Robe - Soft Hotel Dressing Gown Kimono (Large/Extra Large Grey)**Allure Bath Fashions**£20.17**315 rev1y ago](https://www.amazon.co.uk/dp/B0DL65NL6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)**BURAKH**£7.82**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0H3LRMH5R) [**Amazon Essentials Womens Lightweight Waffle Full-Length Robe (Available in Plus Size) White 6XL Plus**Amazon Essentials**£16.60**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B09KYJ3GRY) [**Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)**Umbrella Outdoors**£17.46**4.2★**▲ 63%**](https://www.amazon.co.uk/dp/B0F5YKWMSZ) [**Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe**Graphic Impact**£23.57**4.1★**▲ 58%**](https://www.amazon.co.uk/dp/B08H28TG6T) [**Get Trend Womens Waffle Bathrobes S-2XL Cosy Shawl Collar Robes Lightweight Ladies Dressing Gowns Loungewear Housecoat Gift for Her (L White)**Get Trend**£14.47**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0FWMPDVSJ)
**~~View all trending →~~**
## **What buyers say about silk dressing gown for women uk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent quality, arrived early”*
**Value For Money**11%
*“Excellent value”*
**Size-Overall**8%
*“The fit is relaxed and comfy, and the belt stays in place nicely”*
**Warmth**6%
*“Lovely and warm well made”*
**Weight Light**5%
*“Lightweight”*
**Comfort-Overall**4%
*“Very comfortable”*
**Soft Feel**4%
*“Lovely soft fabric”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
**Material Quality**4%
*“quality material”*
**Washability**3%
*“came out of the wash fine”*
### **What buyers complain about **
**Size-Overall**28%
*“Big”*
**Quality-Overall**12%
*“the manufacturing quality is poor - after only two months there are 2-inch long openings in the seams where the stitching is unravelling”*
**Thickness**7%
*“Not that thick”*
**Material Quality**6%
*“Poor quality cotton”*
**Hard Feel**4%
*“The fabric is rough”*
**Shrinkage Resistance**4%
*“Shrinkage”*
**Durability**3%
*“it is falling a part”*
**Absorbency**2%
*“also not very absorbent”*
**Pockets/Compartments**1%
*“Giant pockets - why”*
**Color**1%
*“in blue also not good quality”*
### **Top return reasons **
**Size-Overall**52%
**Quality-Overall**13%
**Material Quality**6%
**Thin**5%
**Length**4%
**Color**3%
**Sleeve Fit**2%
**Arm Fit**2%
**Thickness**1%
**Waist Fit**1%
## **Common questions**
- **Is silk dressing gown for women uk profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the silk dressing gown for women uk niche?**
- 18 brands and 22 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in silk dressing gown for women uk?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.
- **When does demand for silk dressing gown for women uk peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the silk dressing gown for women uk niche?**
- Listings span £7.82–£29.50; the average listing price is £17.41 (sweet spot $15–$100). The average incumbent carries 1,799 reviews — the moat a new listing must climb.
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