---
title: "Shrek Costume — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/shrek-costume"
last_updated: "2026-07-31T13:46:25.792Z"
locale: en
meta:
description: "Niche score 46/100 · £37K/yr market · 221K searches/yr · £24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £37K/yr market · 221K searches/yr · £24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shrek Costume — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **shrek costume**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 17Conversion 9Competition 56Returns 69Price range 79Avg price 95Brand share 40Review moat 96Quality gap 88
**Review moat**
**Incredible****87.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£24.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£6.27–£49.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 221K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, shrek costume is a £37K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shrek costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£37K–£49K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,731**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **61%**
- **Out of stock**
- **28.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**15%**
- Shrek39% - AYYOHON15% - I LOVE FANCY DRESS14% - Smiffys7% - SANSIWU6% - Shukqueen5% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -16.9% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/shrek-costume/trend)
## **Top shrek costume search terms**
- **shrek costume**116K/yr-14.9%0.8% conv. - **shrek character costumes**17K/yr+17.9%0.1% conv. - **shrek costumes**28K/yr-36.1%0.4% conv. - **shrek costume adult**35K/yr-59.2%0.5% conv. - **shrek adult costume**8K/yr-9.1%0.5% conv. - **shrek outfit**7K/yr+7.6%0.3% conv. - **shrek fancy dress**6K/yr+11.9%0.6% conv. - **shrek halloween costume**3K/yr-61.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/shrek-costume/search-terms)
## **Top shrek costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large**Shrek**£27.80**4.1★7 rev](https://www.amazon.co.uk/dp/B0FTZVFDCF) [2**AYYOHON Green Ogre Costume Leather Vest Ears Hat Set Sublimated Halloween T Shirt Knitted Ears Beanie Adult Cosplay Outfits S**AYYOHON**£30.52**4.2★20 rev](https://www.amazon.co.uk/dp/B0D7Q46W9Y) [3**SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)**SANSIWU**£29.80**5.0★1 rev](https://www.amazon.co.uk/dp/B0CKKXKTVL) [4**Smiffys Shrek Adult Costume in Green Top Trousers Hands & Mask Official Shrek License Outfit with Padded Stomach & Latex Mask & Gloves Transform into the Beloved Ogre!**Smiffys**£49.54**4.3★356 rev](https://www.amazon.co.uk/dp/B004V3GQ82) [5**Womens Dress Princess Cosplay Halloween Costume Green Long Sleeve Round Neck Midi Dresses M**Shukqueen**£15.68**2.0★1 rev](https://www.amazon.co.uk/dp/B0FKYMZTD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large**Shrek**£27.80**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZVFDCF) [**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Medium**Shrek**£27.77**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZSSG9T) [**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Large**Shrek**£27.58**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZTSWVW) [**Shrek Character Unisex Onesie | Cosy Fleece Loungewear with 3D Hood & Zipper | Long Sleeve Movie Costume for Relaxing & Dress-Up Merch - X-Large Beige**Shrek**£28.02**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZVJBC2) [**DreamWorks Shrek Onesie Hooded Boys Onesie With 3D Ears Boys All In One Pyjamas Shrek Kids Pjs Age 8-9 Years Green**DreamWorks Animation SKG**£23.55**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCGFK3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large**Shrek**£27.80**4.1★**▲ 140%**](https://www.amazon.co.uk/dp/B0FTZVFDCF) [**PARKLEES Mens Medieval Viking Pirate Costume Vintage Renaissance Halloween Shirts Green Large**PARKLEES**£20.65**4.5★**▲ 129%**](https://www.amazon.co.uk/dp/B0FGPYMFDC) [**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Medium**Shrek**£27.77**4.1★**▲ 126%**](https://www.amazon.co.uk/dp/B0FTZSSG9T) [**SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)**SANSIWU**£29.80**5.0★**▲ 125%**](https://www.amazon.co.uk/dp/B0CKKXKTVL) [**Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Large**Shrek**£27.58**4.1★**▲ 107%**](https://www.amazon.co.uk/dp/B0FTZTSWVW)
**~~View all trending →~~**
## **What buyers say about shrek costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“fits well”*
**Value For Money**19%
*“Great value set”*
**Fun/Entertainment Experience**17%
*“Decent quality for book day fun”*
**Design-Overall**10%
*“Nice design”*
**Material Quality**5%
*“The materials feel better than expected”*
**Soft Feel**4%
*“still good quality, and the knitted ears beanie is soft and fits well”*
**Quality-Overall**4%
*“High-Quality Ogre Costume with Real Leather Belt and Knitted Ears”*
**Color**3%
*“The colors are bright”*
**Durability**3%
*“it held up fine for a full night wearing it”*
**Stitch/Finish/Polish**2%
*“all well finished”*
### **What buyers complain about **
**Quality-Overall**37%
*“Quite disappointed, didnt expect high quality for a relatively cheap outfit”*
**Length**10%
*“legs are very short”*
**Value For Money**10%
*“not value for money”*
**Size-Overall**10%
*“sizing is off”*
**Material Quality**10%
*“it really is very cheaply done”*
**Strap/String Quality**7%
*“The belt 'buckle' broke instantly because it was held together by a single staple”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Strength**3%
**Value For Money**3%
**Functionality-Overall**2%
**Stitch/Finish/Polish**2%
**Add-Ons/Attachments**1%
**Length**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is shrek costume profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the shrek costume niche?**
- 12 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in shrek costume?**
- Top complaints mined from reviews: Quality-Overall, Length, Value For Money. The return rate is 2.3%.
- **When does demand for shrek costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the shrek costume niche?**
- Listings span £6.27–£49.54; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.
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